Emma Welland’s Post

TOFU, MOFU, or BOFU anyone? No, this isn't the latest shorthand being used by the cool kids. They're acronyms used to describe the different buyer stages that range from awareness to consideration and decision making: TOFU: Top of funnel user (e.g. research stage) MOFU: Middle of funnel user (e.g. evaluating and consideration) BOFU: Bottom of funnel user (e.g. path to purchase) The 'funnel' is just a simplistic way of visualizing the way potential customers progress as they engage with brands. The reality is much more nuanced, and the time to purchase can really vary depending on the product or service you're selling. It may not always be a straightforward path to get from A to B, but there are some tried and tested content formats you can implement as you align your marketing outputs to these three buyer stages. #leadgeneration #salesfunnel #marketingstrategy #marketingstage #funneloptimization #smallbusinessmarketing Chart courtesy of Lucid Software.

Better late than never, here is a little recap of Cafe Karma at Emerce Ecommerce live It was great to meet clients, partners and many familiar faces from Linkedin. Big thank you to the best partners ever Rebuy Engine Valeria Granda Eric Alder Fiona Evans Kylie Whittaker 💚 Did you miss out? Send me a dm if you would like to: 👉 get a free CRO, email or creative mini-audit 👉 receive our Conversion Blueprint keynote slides with 5 strategies that *always* work

Ever found yourself in a maze of ideas? I’ve always found I think better when I'm in a position to engage. Whether in writing or person. I do better when it's out in front of me. This is why sometimes having a set of guiding questions is all it takes to help me. Value propositions can be narrow or broad depending on what you try to sell. The attached set of questions are ones I’ve found helpful when starting discussions with clients on how to refine or define a given value proposition. #brickandmortar #revenue #valueproposition - I help multi-unit brick-and-mortar concepts boost market value and growth

Ready to level up your business game? 🚀 1. Identify pain points 2. Map out processes 3. Prioritize tasks 4. Implement ClickUp 5. Monitor and adjust Get in touch for personalized strategies 🌟 #BusinessGrowth #ClickUp #WomenInBusiness

“You can increase your chance of success just by having a clear plan.” #GrowthMindset #BusinessPlan #MarketingPlan

🚀 Ready to transform your business game? 🚀 If you're not riding the CRM and sales system wave, you're missing out BIG time! 🌊 Let me break it down for you: picture your biz as a slick, well-oiled machine, turning curious visitors into die-hard fans effortlessly. 🤩 True story: met a biz owner drowning in potential but clueless on connecting the dots. Then, boom! Funnel Building Works lit up his path. Suddenly, he had a roadmap to success. Biz boomed, and he got more time for the good stuff. So, what's the deal? Funnel Building Works is like having a business mentor 24/7, guiding you to dream-chasing glory. 🌈 Ready to let your biz work FOR you? Hell yeah, you are! 🚀 Hit that link below, join Funnel Building Works today, and let's turn your dreams into a thriving reality! 🌟 👉 https://lnkd.in/gja6s9aE 👈 P.S. Don't miss out! Click the link to register for our upcoming webinar. 🎉 #FunnelBuildingWorks #BusinessTransformation #DreamsIntoReality

🔥Inspiring day … I can help you achieve 7 figures in your business… real quick … this is me with 3 x million dollar 2 comma @clickfunnels awards! 🔥 @everyone Who wants to get to 7 figures? #7figures #businesscoach #aiselling #contentstrategy #socialmediamarketing

If you want to become a successful member of the Content Creator Economy, then Joe Pulizzi is the person you MUST listen to. Still not sure, then read this interview with Joe: https://lnkd.in/dPjhkJ5 #creatoreconomy #contentmarketing #entrepreneur

𝗙𝗿𝗲𝗲 𝗧𝗿𝗮𝗶𝗻𝗶𝗻𝗴: 𝗛𝗼𝘄 𝗡𝗢𝗧 𝗧𝗼 𝗣𝗿𝗶𝗰𝗲 𝗬𝗼𝘂𝗿 𝗢𝗻𝗹𝗶𝗻𝗲 𝗢𝗳𝗳𝗲𝗿 #FreeTraining #PricingStrategy #OnlineBusiness #ScalingYourBusiness #BusinessGrowth Let’s get straight to the point - pricing can make or break your online business. Getting your pricing wrong can really set your online business back. That's exactly what we're tackling in "The Pitfalls of Pricing: How NOT To Price Your Offer." Picture us sitting down together, maybe with a cup of your favorite brew, talking straight about the common mistakes you absolutely want to avoid when setting your prices. In our heart-to-heart, we'll dive into: ✅ The big no-nos of pricing that could scare your customers away. ✅ Psychological pricing pitfalls that might do more harm than good. ✅ The trap of underpricing and how it undervalues your hard work. ✅ Why sticking to a one-size-fits-all price could limit your growth. ✅ Missteps in pricing digital versus service-based offers. Whether you're in the early stages or looking to revamp your pricing strategy, this conversation is your wake-up call. We'll go over everything that could go wrong with your pricing and how to steer clear of these pitfalls. Join me, and let's turn your pricing game around. Zoom Link in the comments...

CRO Quick Win #13 Add a benefit driven statement to the end of your product titles to help increase booster your value proposition. 1. Keep between 7-10 words 2. Outlay the transformation of your product 3. Use odd numbers