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Personalization is essential to building relationships - but when does personalization start to feel like an invasion of privacy? Learn how to strike the balance between "Hi, {First Name}" and creeping customers out: https://lnkd.in/eZMiw_e5

Spam? Not here. Avoiding email spam traps is critical if you want to maintain a good reputation with major Mailbox Service Providers. If your emails continuously trigger spam traps, it signals to MSPs that your email practices may not be compliant or trustworthy, which can damage your sender reputation and affect deliverability across campaigns. Check out this guide to get the lowdown on how and why spam traps are flagging marketing emails as spam. https://lnkd.in/gx--XxQ9 #relationshipmarketing #emailmarketing #email #spam #marketingtips

“You can think of zero-party data as the secret sauce that allows a brand to be genuinely personal in their personalization.” Hear more insight from Nick Watson on zero party data's role in marketing in Loyalty360: https://lnkd.in/exdMpAmd #relationshipmarketing #zeropartydata #personalization

Let’s face it: Inboxes are flooded with countless promotional emails. But email is still one of the most effective ways to reach your customers, with 52% of consumers citing they’ve made a purchase directly from an email in the past year. Not to mention email outperforms banner ads and SMS by 108%. Brands must focus on standing out in their customers’ inboxes. Unlock the secrets to successful email marketing here. https://lnkd.in/giZ8fr-H #relationshipmarketing #emailmarketing #marketingtips

Stop daydreaming about an email marketing platform optimized for media and publishing marketers. Now is the time to shop for a solution that checks all your boxes. Whether you’re a first-time buyer or you’ve been around the procurement-process block, we’re here to demystify the RFP process so you can find your perfect email match. Check out these 5 steps for selecting the right email marketing platform for media and publishing. Download the guide here: https://ow.ly/LE4N50Pk5rX