In a new Harvard Business Review article, we explain why experimentation is critical for CSR initiatives to create a positive impact on the environment and society. Experimentation means that companies constantly adapt their CSR practices based on local feedback. Given the critical role of experimentation for impactful CSR, we also outline how sustainable investors and ESG rating agencies can evaluate whether companies have adopted an experimental approach to CSR implementation. The HBR article is joint work with Andromachi Athanasopoulou, David Risi and Eva Schlindwein, and builds on our recently published JMS paper (link in the comments). We are grateful to Eben Harrell for excellent feedback and editing. Rotterdam School of Management, Erasmus University / Business-Society Management (B-SM), Erasmus University / Erasmus Initiative: Dynamics of Inclusive Prosperity
A different understanding of experimentation than I'm used to, but a neat idea and well-written piece with pounds of potential for positive impact. 💡 Congrats, Emilio Marti, Andromachi Athanasopoulou, David Risi, & Eva Schlindwein. 👏
The idea of experimentation is crucial for learning--whether the leader (who has to overcome their bias to begin to experiment,) or the team (whose buy-in is essential). I wrote (with Maury Peiperl) about this a few years ago, as part of a larger research program on CEO learning: https://www.dukece.com/insights/five-steps-for-experimentation/
Congrats with this great article Emilio!
Thank you so much for sharing and as always it was a great pleasure to work with Andromachi Athanasopoulou, Eva Schlindwein, and Emilio Marti!
Thank you so much Emilio Marti, for sharing our HBR article and for being such a wonderful co-author, as are David Risi and Eva Schlindwein!
Associate Professor at Rotterdam School of Management, Erasmus University
4moAnd here is the link to our JMS paper (open access)