Emilio Marti’s Post

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Associate Professor at Rotterdam School of Management, Erasmus University

In a new Harvard Business Review article, we explain why experimentation is critical for CSR initiatives to create a positive impact on the environment and society. Experimentation means that companies constantly adapt their CSR practices based on local feedback. Given the critical role of experimentation for impactful CSR, we also outline how sustainable investors and ESG rating agencies can evaluate whether companies have adopted an experimental approach to CSR implementation.   The HBR article is joint work with Andromachi Athanasopoulou, David Risi and Eva Schlindwein, and builds on our recently published JMS paper (link in the comments). We are grateful to Eben Harrell for excellent feedback and editing. Rotterdam School of Management, Erasmus University / Business-Society Management (B-SM), Erasmus University / Erasmus Initiative: Dynamics of Inclusive Prosperity

Creating a Corporate Social Responsibility Program with Real Impact

Creating a Corporate Social Responsibility Program with Real Impact

hbr.org

Emilio Marti

Associate Professor at Rotterdam School of Management, Erasmus University

4mo

And here is the link to our JMS paper (open access)

Prof. Dr. Jamie Gloor

Scholar, Speaker, Entrepreneur, & Educator

4mo

A different understanding of experimentation than I'm used to, but a neat idea and well-written piece with pounds of potential for positive impact. 💡 Congrats, Emilio Marti, Andromachi Athanasopoulou, David Risi, & Eva Schlindwein. 👏

Suzanne de Janasz, Ph.D.

Corporate Learning Executive, Professor, Thought-Leader, Author, Consultant, Facilitator, Advisor, Keynoter, Change Agent, Tennis Fanatic. #24 in Global Guru’s list of top 30 Negotiation Professionals (2024)

4mo

The idea of experimentation is crucial for learning--whether the leader (who has to overcome their bias to begin to experiment,) or the team (whose buy-in is essential). I wrote (with Maury Peiperl) about this a few years ago, as part of a larger research program on CEO learning: https://www.dukece.com/insights/five-steps-for-experimentation/

Martin de Bree

Verbonden aan RSM Erasmus University en consultant bij Next Step Management

4mo

Congrats with this great article Emilio!

David Risi

Professor; Privatdozent (Habilitated Lecturer)

4mo

Thank you so much for sharing and as always it was a great pleasure to work with Andromachi Athanasopoulou, Eva Schlindwein, and Emilio Marti!

Andromachi Athanasopoulou

Reader (Associate Professor) in Organisational Behaviour, Queen Mary University of London, School of Business & Management

3mo

Thank you so much Emilio Marti, for sharing our HBR article and for being such a wonderful co-author, as are David Risi and Eva Schlindwein!

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