elvis | creative agency | b corp’s Post

Unveiling the Hidden Champions!🏆💪 Innovating in sports entertainment presents a lucrative opportunity for businesses seeking to tap into a diverse and expanding market. Traditional sports coverage often overlooks older athletes, leaving a significant gap in the market for innovative approaches. By strategically investing in increased media coverage for older athletes, businesses can capitalise on the growing demand for inclusive and inspiring content across all age groups. This is emphasised in an interview by our online magazine - This Curious Life, with Peter Kennedy, Chairman of the British Masters Athletics Federation - https://bmaf.org.uk/. Showcasing the achievements of older athletes not only challenges stereotypes but also opens up new revenue streams through sponsorships, advertising, and broadcasting rights. Moreover, embracing technological advancements, interactive experiences, and immersive storytelling offers businesses the chance to enhance viewer engagement and drive brand loyalty. Ultimately, by seizing the opportunities to innovate sports entertainment, businesses can not only generate substantial profits but also contribute to shaping a more inclusive sporting landscape for audiences worldwide. Read the full interview here: https://lnkd.in/eknFZ2GR 👈 Photography by Alex Rotas 📷 #ageingintelligence #thiscuriouslife #exercise #fitness #athletes #technology #sports #entertainment #businesses #ageing #onlinemagazine

The 2024 Paris Olympic Games are just around the corner! How can your brand tap into the cultural phenomenon that captivates audiences around the globe?    Getty Images’ VisualGPS research reveals that more than a quarter of people feel globally connected through sports. This insight highlights why commercial advertising often leverages the rich imagery and symbolism of the summer games. By tapping into the raw emotions and aspirations of this iconic event, brands can craft narratives that deeply resonate with consumers, forging profound emotional connections.    See the power of sports storytelling: https://lnkd.in/eJGJH6S2   #GettyImages #iStock #VisualGPS #Olympics #Paris2024 #Sports #digitalmarketing

The 2024 Paris Olympic Games are just around the corner! How can your brand tap into the cultural phenomenon that captivates audiences around the globe?    Getty Images’ VisualGPS research reveals that more than a quarter of people feel globally connected through sports. This insight highlights why commercial advertising often leverages the rich imagery and symbolism of the summer games. By tapping into the raw emotions and aspirations of this iconic event, brands can craft narratives that deeply resonate with consumers, forging profound emotional connections.    See the power of sports storytelling: https://lnkd.in/eJGJH6S2   #GettyImages #iStock #VisualGPS #Olympics #Paris2024 #Sports #digitalmarketing

“The only constant in life is change.”    It’s true. Nothing stands still.     But I’m sure most of us feel today it’s the speed of change that is most alarming. In sport, in particular, it is easy to feel that we stand on a precipice, never quite sure what’s tracking towards us from the other side of the void.     Our new brand, which we unveil for the first time today, pays heavy reference to this arena of uncertainty, for it is here that opportunity is born.     Sport is a land of infinite possibility. Why? Because sport is the ultimate vehicle for good. Health and wellbeing. Societal change and cultural uplift. Education and enfranchisement. Sustainable investment. Environmental protection.     Sport either has the capacity to drive direct benefit in these areas, or the ability to carry the messages that can drive positive moves in each.     So, from today, we lay out a new model for 54, in which we transition from challenger events, marketing and sponsorship agency to an agent of change in sport, seeking to turn the unknown into opportunity.     Our new operational model (and several developments in the pipeline) allows 54 to position as an ally to governing bodies, federations, brands, investors and individual fans who share our belief in the power and possibilities offered by sport. Who share our belief that the value sport can create is unmatched, and our opinion that too often value is being unrealised and left to spoil on the table of opportunity.     It means stepping out of our comfort zone. Challenging conventional wisdom. Acknowledging that the success of yesterday does not safeguard tomorrow. Forever stepping forward with curiosity to foresee what’s coming through the fog of the future that we can harness in our mission.    We call it ‘Pushing the Edge’ and it’s revolutionising the ways we do what we do.     Visit www.weare54.com #PushingTheEdge #WeAre54

Say hello to 54.     Over the past few months, our teams have been working to redefine our brand, delving deep into the essence of who we are and where we aspire to be in the future. This culminated with the launch of 54 signalling a new dawn for the group.     Our new brand reflects the spirit of a truly incredible group of individuals, connected through commitment to innovation and excellence, and sharing a vision for a better future heavily impacted by sport.     Such are the shifting sands of the modern world, no one can tell you exactly how that vision will be realised. But part of the thrill of working in sport is the exhilaration of anticipation. The not knowing. The trying. The failing. The picking-yourself-up-dusting-yourself-off-and-going-again. The endless possibilities.     Our brand bottles our never-say-die attitude and marries it with a mission to push at the edges of conventional wisdom. To peer deeply into the future, and to utilise emerging technologies, creative thinking and a heavy dose of ambition to capitalise on what’s emerging through the fog more quickly and more impactfully than anyone else.     Our tagline is ‘Pushing the Edge’, it’s a challenge to ourselves to keep stepping out of our comfort zone and beyond what history tells us may be possible.     54 made its name in golf. We’re extremely proud of the work we have done in the sport, and even more grateful for what it has given us as individuals and as an organisation. It’s also given us the opportunity to prove our ability to come at the biggest challenges from a different angle. To be a challenger to the status quo. And to do it all for the ultimate betterment of a sport we love.      And we see the same challenges we saw in golf across the sporting landscape.     So, we’re diversifying, moving into new sports, and offering additional services through our Strategic Advisory (Consultancy and Data & Insights), Asset Optimisation (Operations and Commercial) and Activation and Engagement (Marketing and Events) verticals.     We’re not moving away from our heartlands of marketing and event services, but we are enhancing our proven ability to positively influence the evolution and impact of investments in sport at the highest possible level by integrating valuable new capabilities.     These additions are designed to provide holistic support and unlock new opportunities for our clients across the sporting landscape. Our intention is to see more of the latent value inherent to sport realised for investors, fans and communities around the world. That’s no small task, and we’re just at the start, but it’s a challenge we can rally around for the years to come.     So, as we step out towards this bright new future, I extend my sincere gratitude to our incredible team, clients, and partners who have supported us on this transformative journey. Your trust inspires us to reach new heights, and we are excited to embark on this next chapter together.     #PushingTheEdge #WeAre54 

Messaging in sport is changing and younger generations are leading the conversation. A recent trend; consumer brands investing in sport. We've seen fashion brands release new sports product lines, massive partnerships between entertainment providers, and huge sponsorships! Why this sudden interest? We think it's got a lot to do with storytelling in sport in recent years and it's resonance with younger audiences. Here's our brief overview. #StorytellingInSport #SportEvolution #TrendingTopics

⚽ Immersion - not engagement, is the Future of sport. In the world of sports, "fan engagement" has been the cornerstone of strategy. But as times change, so must our approach. The term "engagement" no longer captures the depth of connection fans seek. We need to think bigger. Fans today are not just participants; they are deeply invested, both emotionally and psychologically. They crave a profound sense of belonging and immersion, not just interaction. The next generation, especially Gen Z and Alpha, live in a world of seamless physical and digital experiences, and sports must adapt. Instead of clinging to outdated models and blaming external factors, it's time for sports executives to embrace true innovation. By understanding and integrating into the immersive world of younger fans, sports can remain relevant and commercially viable. At Connected Fanatics, we’re pioneering this shift from engagement to immersion. We help sports teams transform merchandise into exclusive digital access points, creating unique, immersive experiences for fans. Join us in revolutionizing fan experiences. Learn more at https://lnkd.in/dm_pvu9Y #SportsMarketing #FanEngagement #Innovation #GenZ #FanImmersion #ConnectedFanatics

HAPPY EURO & OLYMPICS YEAR EVERYONE! 🎉 As the world of media evolves, public broadcasters face the challenge of adapting their content strategies to meet the demands of a digitally savvy audience. With #Euro2024 and #ParisOlympics on the horizon, the pressure to deliver engaging and immersive experiences is growing. #Public #broadcasters need to find ways to streamline their production processes, expand their reach, and foster deeper audience engagement while operating with limited resources. By leveraging WSC's solutions, public broadcasters can generate a massive scale of engaging content, ensuring that their audiences remain informed and captivated throughout the competitions. From real-time highlight creation to interactive storytelling format - all of this to empower broadcasters to deliver immersive and #personalized experiences across multiple platforms, including #socialmedia, #news websites, #OTT platforms, and #mobile apps. With WSC Sports by their side, public broadcasters can not only enhance their coverage of these major sporting events but also establish themselves as frontrunners in digital #innovation, demonstrating their commitment to providing exceptional content experiences for their valued audiences. Happy to have a chat and share more of the amazing work we’re doing with public broadcasters. #euro #germany #2024 #paris #olympics WSC Sports

How storytelling can win fans and fuel your sports media game! Stories have the power to evoke emotions, inspire action, and create lasting memories. When sports teams and leagues tell compelling stories, they can: Win fans: By sharing stories about their players, their teams, and their history, teams can create a connection with fans that goes beyond the game itself. Build community: Stories can bring fans together, creating a sense of shared experience and belonging. Generate buzz: Well-told stories can generate excitement and buzz around your team or league, leading to increased media coverage and fan engagement. Drive revenue: By creating memorable stories, teams and leagues can increase their visibility and appeal, which can lead to increased ticket sales, merchandise sales, and other revenue streams. There are a few key ingredients to telling great sports stories: Find the right story: Not every story is worth telling. Choose stories that are compelling, emotionally resonant, and relevant to your audience. Craft a compelling narrative: Once you have your story, it's important to craft a narrative that is engaging and easy to follow. Use vivid language, strong characters, and a clear arc of events. Tell it from the heart: Don't just tell the facts. Tell the story from the heart, using your own voice and perspective. This will make the story more authentic and relatable. Catch Every Moment with @Cricket Ottawa #SportsStorytellingPro #MediaDrivenSuccess #StorytellingWins #CricketOttawa @MazharChoudhry @UmeZainab @maarijtahir @MishrazAhmedTahir @AtifTahir @aqsaafzal @rabelk

Shaping Fan Culture and Identity: The Impact of Sports Production Comment, Like, Follow Me, Repost, Share, Subscribe - it’s Free! #SportsProductionImpact #FanCulture #IdentityInSports #ImmersiveExperience #SharedNarratives, #writing, #Mentorship, #SportsProductionInfluence #FanCultureShaping #IdentityThroughSports #ImmersiveFanExperience #SharedSportsNarratives,