My experience as a director of e-commerce has fundamentally shaped the way our agency operates today. Understanding the intricacies of media buying, conversion rate optimization (CRO), customer service, fulfillment, merchandising, subscriptions, reviews, Shopify ecosystem, and more informs every recommendation we make for our clients. Our goal is to help clients grow their entire business, not just their Klaviyo-attributed revenue. We achieve this by increasing email and SMS marketing revenue, which is a by-product of our comprehensive e-commerce and retention expertise. Unlike many retention marketing agencies that make decisions solely based on data from email service providers (ESPs), we take a holistic approach. We understand that successful e-commerce growth requires a deep understanding of various aspects of the business, not just the metrics within an ESP. A simple example of our approach is how we handle calls-to-action (CTAs) for product showcases. Most brands and agencies just send traffic to product pages. When we showcase specific products, we A/B test driving CTA traffic to product pages versus collection pages. We do this because we typically see higher AOV and total revenue when driving to collection pages. Site visitors are more likely to buy multiple products when they land on a collection page that has multiple products instead of just one. This idea was born from experience running ads to product pages and collection pages and making merchandising and CRO decisions to drive higher AOV.
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Looking to elevate your e-commerce game and boost sales? Dive into our comprehensive blog that unveils '7 Ways to Increase E-Commerce Sales and Maximize Revenue.' In the fiercely competitive e-commerce landscape, we've curated seven potent strategies to help you rise above the competition. From optimizing your website for an impeccable user experience to leveraging social proof and mastering the art of content marketing, we've got you covered. Discover how discounts, persuasive product descriptions, and cross-selling techniques can amplify your sales and revenue. Not to mention, providing exceptional customer support can set you on a path to long-term success. Learn how to adapt and thrive in the dynamic e-commerce environment. Happy selling! https://lnkd.in/g3G6Cfz9 #EcommerceSuccess #BusinessGrowth #OnlineRetail
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Passionate about analyzing digital marketing data, developing, and executing e-commerce marketing strategies that generates business!
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CEO at Plerdy | Top-Notch CRO, UX & SEO Tools
1moYour holistic approach to e-commerce strategy really sets your agency apart! 🚀 It's impressive how you utilize comprehensive insights across various aspects of the business to enhance client growth, not just focusing on metrics. The way you handle CTAs to maximize AOV by testing different landing pages is particularly innovative. Keep up the great work!