Elliot Kovac’s Post

My experience as a director of e-commerce has fundamentally shaped the way our agency operates today. Understanding the intricacies of media buying, conversion rate optimization (CRO), customer service, fulfillment, merchandising, subscriptions, reviews, Shopify ecosystem, and more informs every recommendation we make for our clients. Our goal is to help clients grow their entire business, not just their Klaviyo-attributed revenue. We achieve this by increasing email and SMS marketing revenue, which is a by-product of our comprehensive e-commerce and retention expertise. Unlike many retention marketing agencies that make decisions solely based on data from email service providers (ESPs), we take a holistic approach. We understand that successful e-commerce growth requires a deep understanding of various aspects of the business, not just the metrics within an ESP. A simple example of our approach is how we handle calls-to-action (CTAs) for product showcases. Most brands and agencies just send traffic to product pages. When we showcase specific products, we A/B test driving CTA traffic to product pages versus collection pages. We do this because we typically see higher AOV and total revenue when driving to collection pages. Site visitors are more likely to buy multiple products when they land on a collection page that has multiple products instead of just one. This idea was born from experience running ads to product pages and collection pages and making merchandising and CRO decisions to drive higher AOV.

Andrew Chornyy

CEO at Plerdy | Top-Notch CRO, UX & SEO Tools

1mo

Your holistic approach to e-commerce strategy really sets your agency apart! 🚀 It's impressive how you utilize comprehensive insights across various aspects of the business to enhance client growth, not just focusing on metrics. The way you handle CTAs to maximize AOV by testing different landing pages is particularly innovative. Keep up the great work!

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