App Marketing | Fractional Head of Growth | Performance Marketing | Digital Strategy
🎉 The iOS app store Aptoide launching yesterday (as an invite-only beta) as a game-only distributor. And seems to be a very promising alternative to App Store. Here are 3️⃣ 3 key things to know: - Aptoide combines a freemium model with a rewards structure. For users, this means all the games will be free-to-play, but some will include in-app purchases. How this differs from the App Store is that Aptoide will give “bonuses” to people who regularly spend in-app, something that will work out to be a 5 to 10 percent discount on each purchase. - developers are charged 20% for organic in-app purchases generated by the Aptoide iOS marketplace and a 10% fee in all other cases — for example, when the developer advertises independently and drives downloads of the app. On the Android store, Aptoide charges 25% and 10%, respectively. Apple, on the other hand, charges a 30% fee across the board. - Aptoide is paying developers between $1,000 and $2,000 to launch a game on its IOS platform, the higher amount going to those who include in-app purchases in their software. The company also handles the Core Technology Fee — a cost of 50 euro cents per annual marketplace install — from its cut of in-app purchases. The iOS side of things is in its infancy so clearly a lot can happen down the road - but def. something that should be on everyone's radar, especially for apps with global TAM. https://lnkd.in/dJT9K7FN #appmarketing #appstore #gamedevelopers
Definitely an interesting development in the gaming industry! 🕹️ Eliza Dumitrache