Senior Economist at NerdWallet, focused on economic data/trends, jobs, home affordability & consumer spending, saving, debt and credit. I also lead our data studies team.
The surge in new #business applications that began mid-2020 has continued, and the change doesn't begin and end with just applications. These new businesses are adding jobs, and the share of businesses less than 2 years old has continued to climb (from 16.7% in 2019 to 20.6% in 2023). My latest column looks at the data behind the phenomenon. I also discuss how continued high funding costs (and potentially waning consumer demand) could impact these young businesses throughout 2024. Check it out here: https://lnkd.in/gH3qcpnx #economy #smallbiz