Elizabeth Hillskotter’s Post

🎙 Breaking news. We were just named Ad Age A-List Standout Agency for 2024. 🙌🏼 Some context on the award. There are 13,996 agencies in the US (IBIS World), 25 agencies make the A-list. "It is the most prestigious honor in advertising. The recognition is awarded based on game-changing creativity, bold leadership, and the ability to point the advertising industry in new directions." - from Ad Age. A few highlights and learnings from the award announcement and strategy (this is the 1st time I've been part of a team to win this in my career): ✅ Move the needle for client/brand business outcomes and call out specific annecdotes. The article headline says it beautifully "McKinney Hits the Right Notes for Creativity and Efficacy". And small specific details are key. For example, they mentioned Popeyes leapfrogging KFC to become #2 for market share in the category since we took over the account. And in the case of Little Caesars Ad Age even mentioned a funny anecdote we included from the CEO of Papa John's giving a nod to Little Caesar's hypercharged sales volume on their earnings call. "We don't talk about them a lot because they are not public, but credit card data we have suggests they (Little Caesar's) are doing really well." One of my favorite quotes on this how to call out anecdotes to tell a great story is from Jad Abumrad an epic storyteller from Radiolab fame. He preaches to "Chase the little sh*t". It's the cognitive effect of how paying attention to the smallest of details reframes a story to have a much bigger impact. ✅ Social Impact Matters. If you are going to talk the talk you gotta walk the walk. Ad Age mentioned naming our first female president in our history (grateful to work with Gretchen Easton Walsh), obtaining B-Corp status, and our partnership with VCU Brandcenter in breathing life back into Creative Circus (a storied ad school) with an updated curriculum for a new generation of creatives. None of this is possible without all the blood, sweat, and tears from our McKinney Squad, brand partners, and the community that supports us and our brands. Also, a huge shout out to the agencies who also made the list continuing to push the boundaries with great work. What a phenomenal accomplishment ya'll. I could not be prouder. I've linked to the full article in the comments below 👇🏼 #AdAgeAList #advertising #marketing

Close out your week with Carlos Hidalgo's top tips for marketers and entrepreneurs based on his experience running multiple businesses and marketing agencies. 🔥

Each year since I have been a marketing major, I have done the most engaging thing - rank the quality of Super Bowl ads. For anyone outside of a strategic communication, marketing, or similar profession, this seems odd. My roommates joke about how I should be watching the actual game, and that, if they hear "target market" or, "proper segmentation" during a football game again they may have to kick me out of our living room. But, in all weird transparency, I love doing this. It is my favorite pastime - seeing how brands choose to market themselves and their products, for a hefty price tag of $7 million for 30 seconds of fame. It gives me a chance to utilize my marketing knowledge in class and apply this to the real world. I'm so grateful to have a profession I am not only passionate about but find enjoyment in - even when it is met with confusion. So, cheers! To all the marketing professionals, the ad-lovers, and those who would rather just skip past the ads. If you are curious as to the official ranking of the ads, I encourage you to check this out. https://lnkd.in/eMxu6Vas

Attention Seekers POV 💡 🧠 🗣 As the awards season returns, a fun question emerges: What's the key to winning a Golden Globe, Oscar or Emmy? 🏆 The answer lies in the "For Your Consideration" (FYC) campaign—a B2B marketing campaign where studios attempt to sway influential voters holding the keys to those coveted golden statues. Traditionally, these campaigns manifest through FYC billboard ads scattered around major movie studios, lavish wining and dining events for voters, and various solicitation efforts. Yet, this year, an intriguing shift has caught our attention—a surge in B2C FYC advertising on popular social media platforms like YouTube and TikTok. You may have even seen these FYC-labelled movie trailers popping up yourself. The question arises: Why target fans who cannot cast votes? 🤔 A symbiotic cycle comes into play here. When a film generates awards buzz, fans eagerly fill the cinemas to experience it. Simultaneously, when fans generate a compelling buzz around a film, they craft a narrative that significantly boosts its chances of clinching the coveted award. This is highlighted by the 'nomination bump,' where the ten best picture nominations in 2023 generated an extra $80 million in sales after receiving the nominations. Also, remember the fan campaigns that propelled Leonardo DiCaprio to win his first Oscar for "The Revenant"? Was Leo the standout performer that year? Arguably. However, the studio wholeheartedly embraced the narrative, and fans rallied behind it, creating a compelling force that made it increasingly difficult for voters to overlook - whilst also bagging that extra box office revenue. So, in short, want to win an award this year? Unleash the power of fans and witness the influx of golden statues and extra revenue! -- For regular insights on fandom, subscribe to Attention Seekers POV Digest ⤵️  https://lnkd.in/eFxgyFNX #awardseason #oscars #fans #fanengagement #awardwinning

🎉 From Lisa: "Another big day for the Quantious team! We are grateful to our client partners who have placed so much trust in us over the years, making this recognition possible. Meta Meta for Work Shopify Google Oculus VR WhatsApp teams, just to name a few - we thank you! #5 Women-Led Agency #5 Northeast Agency #18 Overall rank! #AdweekFastestGrowingAgencies #ProductMarketing #TechMarketing #WomenOwned"

Dont miss this upcoming webinar on the Power of Sports Media. Be part of it!

What are you doing this week? Awestruck by the unrivaled talents of Simone Biles (her history-making vault will now be named after her!)? Had enough forecasting how long and far this Taylor + Travis thing will last? Floored by Michael Lewis's account of Sam Bankman-Fried's rise-and-fall (oh that narrative never ceases to disappoint but c'mon, SBF didn't know the names of his board members?) Stupefied by the uptick of Kevin James in that meme (I loved that show: King of Queens)? Well, put all that on hold and instead join Philly Ad Club this Wednesday to talk strategy, the economy, AI (yep!), client v agency side, teams + talent + the future of our craft, the power of a global PoV: all for 60 minutes with Geoffrey Klein and me. Register today for the Oct. 4 event  (the link is in the glamor shot 😅 at the bottom of this post!) Free for Philly Ad Club and college students (looking at you my Temple University friends here and abroad) $15 for guests <and if you'd like to join as a guest of mine, I can extend a special code. I just ask that you pay-it-forward in some way if that's possible.> #philly #marketing #cmoinsights #consumer #strategy #conversation

Fall is creeping up fast, and you know what that means... fall sports! During this busy season, orders take a little longer than normal to fulfill, so getting your team store set up sooner rather than later will increase the odds you have everything you need in time for the first game. Learn more about team stores for your school, organization, or... sports team! 👉 https://brnw.ch/21wCvje

Last Friday we celebrated the awards. Today, we celebrated the people behind the awards. A grand haul of 18 wins. 7 Gold, 4 Silver, 6 Bronze and 1 Grand Prix! Whilst holding bragging rights for ‘effectiveness’, we are beyond ecstatic to also be crowned as most ‘creative’ at the recent 4As Advertising Festival. We are in a business of ideas and people. And thus, these awards are a culmination in the strong conviction of belief in our ideas and pushing to sell through to the client. We salute the 4As for a brilliantly organized and concluded festival, our clients who believe in us, and the team that rallies together - rain or shine - to bring it all to fruition. We believe dissatisfaction is the mother of reinvention. That’s why our icon is the octopus. It’s the only organism on the planet that routinely edits its own genetic material to adapt, innovate, and thrive. It outsmarts the competition by constantly changing. It reinvents, repeats, reinvents, repeats. And so do we. #mullenlowesl #alwaysbeachallenger

#ICYMI 👀 This is going to be an exciting and insightful webinar with our partner, Dalet! There's still time to register - details below ⤵ #AI #SportsAI