🎥 🌞 Reporting live from Cannes Lions International Festival of Creativity with LinkedIn: B2B marketing is shifting alongside social media — the reason? Tools and technologies are emerging every single day to drive innovation, speed of creativity and address modern data needs. In the social space alone, this shift is causing a ripple effect that’s moving us away from social media management to performance. ✨ Made possible by innovative AI technology. There’s no shortage of innovative tools on the market – but how are you using them to optimize your B2B marketing? To me, optimizing means: not taking away the creativity and passion intrinsic to marketing, but enhancing the areas that can drive efficiency. More importantly, unlocking empathy for your customer’s pain points. On social, that looks like: Surfacing customer pain points through real-time insights with social listening 👂, taking prompt action through social content or campaigns, and getting the data that helps you prove success and value to iterate 📈 The winning loop 👇 Insights + Action = Impact That’s how you future-proof yourself as a B2B marketer. 🤝 A special thank you to our wonderful partner team at LinkedIn for having me, in particular Kaitlin Stich Bellay, Tusar Barik, Lee Womer and many more! It takes a village to B2B and we are so grateful for our partnership. #CannesLions #ThePlacetoB2B
This is a pivotal time for social media, and it's time to start turning actions into impact, all starting with insights! Your point about optimizing without sacrificing creativity and passion truly resonates with us. What an exciting time to be in the social media space!
Great insights Elina. And Cannes looks amazing!
Love it Elina! Was so great to see you.
Elina Vilk love your take the tools for our craft!
So cool Elina! Congrats!!
Elina Vilk Ma'am and LinkedIn Ads, Attending Cannes Lions, it's clear B2B marketing is evolving with social media, driven by AI innovations. Embracing these tools isn't about stifling creativity but enhancing efficiency and empathy for customer needs. Real-time insights from social listening allow swift action, crafting campaigns that resonate with client pain points. Crucially, data-driven strategies prove ROI, ensuring continuous refinement. It's not just about trends; it's about impactful insights translating into meaningful actions. Grateful for LinkedIn's partnership in navigating this dynamic landscape. Here's to leveraging creativity and technology to stay ahead in B2B marketing. #canneslions #innovationinaction
👏 🎬 +1 massive thank you to the amazing LinkedIn partner team! LinkedIn at Cannes Lions 2024 is definitely #theplacetoB2B 🙌
Really great insight. Interesting emphasis to focus in realtime and often businesses react too late, missing the call to action. For me, it’s important to see companies being brave and taking a bet 🙌
Public Relations and Communications Professional
1mo👏🏼