A yearlong journey, finally taken live 😊 After lots of debates, second-guessing, and endless what-ifs… but sometimes, it's essential to set the logic aside and let the creative side take over…
What do you do in a category where new sellers emerge every alternate day but genuine manufacturers are only a few… where everyone is trying to outdo competitors through price undercutting… Where dominant narrative is, “Pasta to aakhir pasta hi hota hai, iss mein fark kya hai?” In a category where your sales team every now and then comes back and tell you, “Player X is giving at half the price of ours, why would retailers keep ours.” What do you do when you are no MNC player with deep pockets or a player with PE funds backing you…
I don’t know if this is the answer or not… but as the 3rd largest branded Pasta player in the market, we are trying to change the category narrative… to convince the consumers that ‘Aakhir har Pasta Weikfield Pasta nahin hota hai’…
On Pasta Day, join us as we embark on a quest to prove that one bowl of Fortified Pasta contains iron equal to two bowls of spinach. Now, witness our CEO, D.S. Sachdeva, as he takes the lie detector test to demonstrate our unwavering commitment to authenticity and quality.
Watch now to discover the results!
#Weikfield #WeikUpLifesLittleMoments #CEOtakesthetest #Pasta #WorldPastaDay #WeikfieldFortifiedPasta
#FortifiedPasta #CEOnews #TheLieDetectorTest
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3moNice! congrats guys :)