Elaine Rodrigo��s Post

View profile for Elaine Rodrigo, graphic

Chief Insights & Analytics Officer

My Monday morning kickstarted with an energising #BrandInnovators session facilitated by Josh Campo. I shared how we at #Reckitt have launched an ambitious initiative to empower our marketers in their everyday work, to deliver innovation ideas at speed, and impact creative delivery. We spoke about the critical role of the creative human in the loop. While #GenAI has enabled our marketers to become up to 65% more efficient, we hold ourselves to a high bar that the AI-empowered marketer will, and can create even more effective, quality outcomes. The only more exciting about this morning was following Raja Rajamannar in the speaker line-up at the Mastercard Villa, and hearing him share the super interesting AI initiatives at Mastercard. So much to learn. A great start to the #CannesLions2024 week. 💪🏼

  • No alternative text description for this image
  • No alternative text description for this image
  • No alternative text description for this image
Tiama Hanson-Drury

Chief Product Officer | Board Member - Lead Product, Tech, Marketing & Ops at Minna

1mo

You are truly leading when it comes to applying AI to insights Elaine Rodrigo - love seeing you continue to set such a high bar and push for innovation!

Martin Oxley

Innovation | Exploratory | Comms | Brand | Market Research | #mrx

1mo

Looks like a great event.

Shukrita Puri

Global Managing Director Growth| Member of Executive Committee | Senior Digital Transformation Leader | Global Client Leader | Ex-Coca Cola

1mo

Nice one Elaine :) , see you soon!

Brandon Beeken

Stravito >> Making it easy to find & apply insights that lead to good decisions

1mo

Thanks for sharing the recap! I had lunch with Ryan last week and both you and Cannes came up in our conversation.

See more comments

To view or add a comment, sign in

Explore topics