My Monday morning kickstarted with an energising #BrandInnovators session facilitated by Josh Campo. I shared how we at #Reckitt have launched an ambitious initiative to empower our marketers in their everyday work, to deliver innovation ideas at speed, and impact creative delivery. We spoke about the critical role of the creative human in the loop. While #GenAI has enabled our marketers to become up to 65% more efficient, we hold ourselves to a high bar that the AI-empowered marketer will, and can create even more effective, quality outcomes. The only more exciting about this morning was following Raja Rajamannar in the speaker line-up at the Mastercard Villa, and hearing him share the super interesting AI initiatives at Mastercard. So much to learn. A great start to the #CannesLions2024 week. 💪🏼
Looks like a great event.
Nice one Elaine :) , see you soon!
Thanks for sharing the recap! I had lunch with Ryan last week and both you and Cannes came up in our conversation.
Chief Product Officer | Board Member - Lead Product, Tech, Marketing & Ops at Minna
1moYou are truly leading when it comes to applying AI to insights Elaine Rodrigo - love seeing you continue to set such a high bar and push for innovation!