๐ค What does GenZ think about healthy eating habits? Answers in new survey! ๐ค
Supported by EIT Food, 2,000 18-24 year olds were surveyed from across the UK, France, Germany, Poland and Spain. The findings point to a generation that is very ๐ข๐ง๐ญ๐๐ซ๐๐ฌ๐ญ๐๐, ๐ค๐ง๐จ๐ฐ๐ฅ๐๐๐ ๐๐๐๐ฅ๐ and ๐๐ง๐ญ๐ซ๐๐ฉ๐ซ๐๐ง๐๐ฎ๐ซ๐ข๐๐ฅ when it comes to their eating habits, and especially how they link to their wellbeing and mental health.
๐๐๐ข๐ง ๐๐ข๐ง๐๐ข๐ง๐ ๐ฌ:
๐ Young people aged 18 โ 24 turn to social media platforms, such as TikTok and Instagram, for advice on healthy eating to compensate for a ๐ฅ๐๐๐ค ๐จ๐ ๐ข๐ง๐๐จ๐ซ๐ฆ๐๐ญ๐ข๐จ๐ง ๐๐ซ๐จ๐ฆ ๐๐๐ฎ๐๐๐ญ๐จ๐ซ๐ฌ, ๐ข๐ง๐๐ฎ๐ฌ๐ญ๐ซ๐ฒ ๐๐ง๐ ๐ฉ๐จ๐ฅ๐ข๐๐ฒ ๐ฆ๐๐ค๐๐ซ๐ฌ
๐ Health-savvy young people ๐ฐ๐๐ง๐ญ ๐ ๐ซ๐๐๐ญ๐๐ซ ๐ญ๐ซ๐๐ง๐ฌ๐ฉ๐๐ซ๐๐ง๐๐ฒ from brands on how food is processed, as well as ๐ก๐๐๐ฅ๐ญ๐ก๐ข๐๐ซ ๐จ๐ฉ๐ญ๐ข๐จ๐ง๐ฌ for ordering in from home delivery platforms, such as Deliveroo and Uber Eats
๐ Gen Z want a narrative on healthy eating that prioritises their mental health instead of counting calories โ with 82% ๐จ๐ ๐ฒ๐จ๐ฎ๐ง๐ ๐ฐ๐จ๐ฆ๐๐ง ๐ฐ๐๐ง๐ญ๐ข๐ง๐ ๐๐๐ฏ๐ข๐๐ ๐จ๐ง ๐ญ๐ก๐ ๐ฅ๐ข๐ง๐ค ๐๐๐ญ๐ฐ๐๐๐ง ๐๐จ๐จ๐ ๐๐ง๐ ๐ฆ๐๐ง๐ญ๐๐ฅ ๐ก๐๐๐ฅ๐ญ๐ก
๐ EIT Food is launching a new initiative that will see 10 "Future Food Makers" call for radical change in the food sector to promote access to healthy food.
Recognizing hug gaps in food education all around Europe, at FoodEducators, targeting the younger generation of 6-18, we are aiming to equip teachers with state-of-the-art lesson plans related to food & health, food & sustainability, food science & food system, agrifood jobs & careers.
๐ Spread the word, please share our resources: https://lnkd.in/dxdfNTWE
EIT Food EIT Food Education FoodUnfolded
Young people are fundamental for the transformation towards healthy and sustainable #FoodSystems. Yet our research clearly shows that they are being let down: they find healthy food more expensive, harder to find on the go, and lacking the information and advice they need to make informed nutritional decisions.
Findings from our survey of over 2,000 18-24 year-olds across Europe point to a generation that is very interested, knowledgeable, and entrepreneurial when it comes to their eating habits, and especially how they link to their wellbeing and #MentalHealth.
The voice and asks of this young and dynamic food generation need to be heard by everyone across the #agrifood sector, and they need to be involved and empowered in shaping what comes next. โ๐พ
Learn more ๐ก https://lnkd.in/d5Tpwyzd
#ImprovingFoodTogether #FutureOfFood #HealthyFood #SustainableFood #GenZ
Bella Boersma Lucy Whittaker Marรญa Etessam รlvaro Ricard Celorio i Sardร Elena Lucchiari