As a graphic designer, I try to stray outside of my comfort zone by not using the same typefaces, colors, textures, and overall aesthetic.
As a lettering artist, I try not to limit myself to one lettering style - there is a multitude of them to explore, and I have the flexibility to gravitate towards any style, depending on the requirements of the project.
As an ambigram designer, I often don’t have the luxury of ‘picking’ a lettering style, as the style driven by how legible and readable an ambigram is - the primary factors in determining the success of any ambigram. Those two factors always guide the aesthetic, which is one of the reasons why I let the process take me wherever it wants to when I develop an ambigram. I start with the basic skeleton, establish a legible/readable structure, and then explore different styles.
So, here we are - two different ambigram aesthetics, both in black/white and color. Which one is more legible/readable? Black/white or color? A or B? Is B stronger because it is more of a conceptual ambigram rather than just a legible/readable ambigram? The idea for B was to use a serif typeface as a foundational aesthetic, with the purpose of showing the elegance and beauty of human nature that does exist, and a serif felt perfect for that. However, I also wanted to portray the duality of human nature by showing some of the ugliness that comes out (all too frequently at times!) via the texture and the distressed appearance.
Would love to hear from your in the comments!
I am available for freelance design work and lettering commissions. Want to create some amazing work together in 2024? Reach out and let’s talk!
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Creative Director + Design
1moThank you for sharing!