Eduardo Jonas’ Post

It's Day One of MAD//FEST 2024, and not even the rain could keep our team away from learning about the latest and greatest that marketing has to offer ☔ Here's a few of our top takeaways: 👥 Vibhor Kapoor from NextRoll reminds us of the importance of creating customer personas and utilising them to help your brand thrive in a post-third-party cookie world. 📊 We took a deep dive into the good, bad, and ugly side of the ethics of AI for consumer brands, featuring the wise words of 💡James Poulter (from our Next 15 sister agency House 337) on feeding AI better datasets to reduce biases and improve outcomes. 📊 It turns out there's more to the future of marketing than AI, as zero-party data was another hot topic of the day, courtesy of Lawrence Horne of Ogury, who looked at the vital role it should play in contemporary marketing strategies.

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The best energy you can give to someone.

inspirational stuff for the weekend. Makes me realize how much and why I love Metallica. Kirk Hammett talks about music but moreover, I believe he's mainly talking about WORK an BUSINESS. His career may seem completely different than mine or any of us. He's been with the company for over 40 years despite the crises! Kirk sais: Love your tools (listen to him telling the story of his guitar Greeny). Cherish beautiful imperfections. Never become bored or boring. Always improvise. Keep looking for new things you've never done before. They actually build their product portfolio based on 5 or 6 basic product lines. Diversify you customer segments by changing your tune while retaining most of the old ones (eventually, the hard-core trashmetal fans initially didn't appreciate the Black Album). Meditate. Send genuine love to your customers and soak up their feedback night after night and keep finetuning the product until both you and them love to hear it over and over again. brilliant. https://lnkd.in/eC9FpCAw

What goes round comes round.

Come learn about RIFPC's legislative priorities! Do you care about food - equitable access, a thriving economy, and an ecologically sustainable food system? This is for you! Register at the link below.

that's right

"You're on the right track, just not there yet." Accepting the journey, even if it feels like you're navigating a maze, is where the actual growth occurs. Every delay and detour are just part of the process. So, if you're feeling a little off track today, know that you're not lost; you're simply exploring new pathways. Keep moving forward, learning, and evolving. The goal will be considerably more appealing knowing the twisting path you took on the way there! #embracetheprocess #journeyofsuccess #obm #businessgrowth #scaletoimpact #operationsmanagement https://lnkd.in/gjgVR9Vh

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Starting out on a new venture or career path can sometimes feel like wandering in the dark. But remember, every journey begins with a single step. Embrace the uncertainty, you're not lost – you're simply paving the way for your future success. It's the stage where curiosity thrives, where every experience is a lesson, and every challenge is an opportunity for growth. Keep pushing forward, we all start somewhere! #KeepPushing #GrowthMindset #EmbraceTheJourney