EdTec’s Post

The NEW fall issue of SchoolCEO explores internal communication between principals and superintendents, especially around schools comms, marketing, and branding. What communication gaps exist between these two levels—and how can administrators work together to create strong brands? Read SchoolCEO's latest qualitative research here.

Free Online Courses Theory of Change for Brand Communications In this free course, you’ll learn from Mighty Ally co-founder, Evan Wanjiru how a theory of change is an important first step in building your brand. https://lnkd.in/ecWdTsD9

Maybe a full brand or communication strategy is not what you need right now. Maybe you just hit a wall in your comms. Maybe you have too many options to explore. Maybe it's not clear for you what the next step should be. There is another way of working with us 🎉 : 1-1 sessions with Irina Negrilă that can bring the clarity, structure or answers you need, and also guide you toward next steps in the life of your brand and business.

Details will be announced soon. A session that will be a step change in how marketers craft their brand communications for better engagement, cutting the clutter and enhancing brand narrative . And certainly a better ROI .

A framework is not a strategy. Oftentimes, my students and clients ask, “Do you have a framework for communication/brand strategy?” Of course, I have a few, but that’s not the point (and I’m not a big fan of fancy frameworks). I believe a framework is simply the consolidation of thinking, making it more presentable to the audience. For example, I often use the GET (WHO)… TO… BY… framework to craft a single-minded brand communication strategy. It looks simple and easy to fill out, doesn’t it? Feel free to give it a try 😉 In reality, you need to do (at least) three major analyses before you can fill out that “template”: Category/Competitor, Consumer/Customer, and Company/Brand. This work requires an intensive thinking process to eventually condense everything into a single-minded, compelling, and intriguing one-liner. In a nutshell, the entire thinking process that leads to the content in each part of a framework, forming a holistic approach, is what truly defines strategy. What are your thoughts? P.S. My Strategic & Integrated Communication Planning Course #11 is open for enrollment until July 15th, 2024. Don’t miss out since there are only 3 slots left: https://lnkd.in/gwBwNWS3 #Advertising #Marketing #Strategy #Communication #Branding #Course

1 million views in 90 days✔️ Guyssssss, I did something here.🤝🏾🕺 I am studying brand management & it’s been an ah-ha moment! I’ve learned the importance of brand messaging. Here are my few cents: 📝 Make sure that your message is CLEAR. 📚 Communicate your values in your messaging. 💪🏽 Position yourself by what sets you apart. 💡 Annnnd maintain consistency in your brand messaging. For example: If Dove were to adopt the same tone and messaging strategy as Nando’s, it could lead to a swift backlash. Nando’s often uses humour & sarcasm to address serious issues. Therefore, many brands would quickly drown with Nando’s strategy. - Study the platform, learn from top creators & do what works for you.🌻 Side note: I consider my LinkedIn profile as my personal journal. While it’s public, I primarily write for myself. GetSmarter x University of Cape Town.

💡 Learn the brand before the brief. 💡 Seems rather stupid for me to point this obvious fact out here, but in the time I spent knee-deep in an agency, I realized that more people dove head first into a brief, before they knew an ounce about the brand itself. 👇 Learning about the brand would include 👇 🔶 The brand name - Yeah, knowing the right pronunciation or full-form can lead to some VERY smart copy being written 🔶 Product and Product USPs - If they're cause driven/service oriented then understand what they help with or provide 🔶 Their audience - Their age, gender, likes, dislikes. Treat an audience like you would a first date, and figure out what you have to do to please them over coffee. 🔶 Brand Tone Of Voice (TOV) - i.e. how they speak to their audience. 🔶 Industry competitors - As Ranveer Singh as Kapil Dev once said - "What we here for? We here to WIN" 🔶 What have they done so far - Use your stalking skills here. Find their website, scroll to the end of their IG, watch their YouTube videos, and you'll have a gold mine of information to start cracking the brief at hand. And truth be told, it may not be all voluntary. With decapitating timelines creeping behind everyone's shoulder, not all can enjoy the luxury of time. So, to all the new joinees, interns and trainees, take whatever time you get to learn the brands around you. And no, not just the ones you're assigned, but the ones your equally sleep-deprived team mate on the other side of the glass separator is working on too. Everyone can use some help on their briefs, and remember, collabs always bring in more engagement 😉

Delve into the extensive and meticulously crafted content of our certificate course! Discover the secrets, insights, and expertise of brand management through five dynamic and immersive modules tailored to offer a comprehensive and impactful learning journey. Are you prepared to embark on this path and uncover a realm of branding opportunities? Dive in now to learn more:

Another chapter on the path of brand management training at Yandex Practicum has been closed! I managed to defend a project on creating a brand communication strategy. Here's what the work consisted of: - Developing a communication campaign idea, including the selection of channels and activities. - Selecting and adapting themes for the brand communication strategy - Formulating key messages and defining their tone. - Immersing myself in the Customer Journey Map, analyzing consumers and the psychology of information perception, as well as knowledge of channels and methodologies for creating communication campaigns allowed me to formulate a compelling and effective strategy. #CommunicationStrategy #AudienceAnalysis #KeyMessaging #CampaignDevelopment #BrandManagement #CreativeThinking

Effective brand communications isn’t just about psychology; it’s also about being culturally relevant. 👌 Marketing Semiotics helps you tap into what’s culturally significant for your brand so that you can connect with consumers more powerfully. It can be a major differentiator between your brand and your competition. Learn more about Marketing Semiotics over here 👇 https://lnkd.in/g-P_kt88