EDPO (European Data Protection Office)’s Post

“[…] There is a worrying trend towards a technically possible, though ethically and legally questionable use of some neurotechnologies within a constantly evolving market of services. For example, several multinational companies use neuromarketing research services to measure human brain reaction to ads or products. […] The use of artificial intelligence (‘AI’) systems may also make technically possible exploitation of neurodata for purposes such as law enforcement, screening of migrants and asylum seekers, as well as by private entities for instance for workplace or commercial surveillance. In this context, it is important to underline that that certain uses of neurodata pose unacceptable risks to fundamental rights and are likely unlawful under EU law." Find article here: https://lnkd.in/e9QNhmRA #Privacy #GDPR #dataprotection #NeuroTechnologies   Subscribe to EDPO's newsletter here: https://lnkd.in/dwK8sde   *This article was not written by EDPO. The opinions and views of the author(s) do not necessarily represent those of EDPO.

I am very basic. I notice a serious drop of quality in the goods while corporations spend more and more resources in marketing budgets. What if they. And back to the basics. Produce quality and help the environment ?

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