Sports Recruitment Expert | I identify the change makers in commercial, marketing and sports performance helping sports organisations across the UK and USA make their best-ever hires.
๐ญ๐๐๐ ๐ฏ๐๐๐๐ ๐น๐๐๐ ๐๐ ๐ฏ๐๐๐ ๐น๐๐: ๐ฏ๐๐ ๐ซ๐๐๐ ๐๐ ๐ช๐๐๐๐๐๐๐ ๐ฏ๐๐ ๐พ๐ ๐พ๐๐๐๐ ๐บ๐๐๐๐๐ There was a great conversation on this week's Unofficial Partner podcast, about how the rise of biometric data is transforming storytelling. It allows us to see beneath the surface and experience narratives in a way that amplifies what we see on screen. Especially interesting to hear from Sam Renouf on how sports like Triathlon manage the viewer experience and use data points such as heart rate to create more exciting moments for fans. Biometric data is making its way into the world of sports viewership, offering a new layer of information and potentially enhancing the fan experience. Here's how I've seen it being used: ๐๐๐๐ฉ๐๐ซ ๐๐ญ๐ก๐ฅ๐๐ญ๐ ๐๐ง๐ฌ๐ข๐ ๐ก๐ญ๐ฌ: Broadcasters are incorporating biometric data like heart rate and exertion levels into broadcasts, particularly for sports like cycling or golf. This can provide fans with a better understanding of how athletes are performing in real-time, adding a new dimension to the viewing experience. ๐๐ญ๐จ๐ซ๐ฒ๐ญ๐๐ฅ๐ฅ๐ข๐ง๐ ๐๐ง๐ ๐๐ง๐ ๐๐ ๐๐ฆ๐๐ง๐ญ: By using biometric data, commentators can build new and unique stories and narratives around the athletes' performances. Imagine a commentator highlighting a cyclist's surging heart rate before a crucial break, adding a layer of suspense for viewers. ๐๐๐ซ๐ฌ๐จ๐ง๐๐ฅ๐ข๐ฌ๐๐ ๐๐ข๐๐ฐ๐ข๐ง๐ : In the future, biometric data might be used to personalise the broadcast for viewers. For instance, a fan might choose to see a player's heart rate displayed alongside traditional stats. ๐๐ซ๐๐๐ข๐๐ญ๐ข๐ฏ๐ ๐๐ง๐๐ฅ๐ฒ๐ญ๐ข๐๐ฌ: Some believe biometric data might be used for in-game predictions. By analysing real-time data from athletes, broadcasters could speculate on potential outcomes. This could open up a whole new world in the betting and gambling space. Where have you witnessed biometric data impact the viewer experience in sport?
