Ed Calnan’s Post

📣 Exciting News! 📣 We're thrilled to share that one of our team members has been featured in a recent article! Check out the article to learn more about Jump Start’s work in the industry! #TeamSpotlight #IndustryLeadership #Innovation #GoTeamBlue

Retail marketing trends: The new rules of engagement: Retailer marketing has undergone a profound transformation. Discover the trends that marketers must embrace to get results. http://dlvr.it/Sv7PLw #FutureCustomer #Engagement #CX

For CPG brands, earning customer loyalty is no longer a "nice-to-have." From shifting consumer priorities to thoughts on brand loyalty, here's what you need to know about the key trends shaping the CPG industry: https://bit.ly/3Hyhkas #CPG #CustomerLoyalty #BrandLoyalty

Explore the impactful potential of predictive analytics in Jaime Bettencourt's newest article, spotlighted in BrandsJournal.com. “With 42% of consumers closely engaging with in-store messages, it's crucial for retailers to prioritise seamless interactions via digital signage, audio systems, and interactive kiosks” In this piece, Jaime sheds light on the rise of predictive maintenance as a strategic move in retail, preemptively addressing disruptions and enhancing operations through proactive data analysis. Read the full article here to discover how a predictive, data-centric approach ensures your retail experience remains seamless and memorable!

Explore the impactful potential of predictive analytics in Jaime Bettencourt's newest article, spotlighted in BrandsJournal.com. “With 42% of consumers closely engaging with in-store messages, it's crucial for retailers to prioritise seamless interactions via digital signage, audio systems, and interactive kiosks” In this piece, Jaime sheds light on the rise of predictive maintenance as a strategic move in retail, preemptively addressing disruptions and enhancing operations through proactive data analysis. Read the full article here to discover how a predictive, data-centric approach ensures your retail experience remains seamless and memorable!

Here is something that's been on my mind—a massive missed opportunity I see with too many DTC brands. Packaging. Remember the days when packaging was all about catching the eye on a crowded store shelf? Fast forward to the digital age, and it feels like some of that magic's been lost. But why should it be? Just because your customer's first glimpse of your packaging comes after they've clicked 'buy', doesn't mean its role in your brand story is any less critical. Think about it. Marketing’s a battleground, clicks don't come cheap, and customer acquisition costs are through the roof—$20, $30, maybe significantly more depending on your product and vertical. After all that effort and investment to land a sale, if your packaging doesn't scream your brand, share a message, or offer a clear call-to-action, you're leaving money on the table. This is about more than just a box or a wrapper. It's your victory lap. It's the moment your product lands in your customer's hands, the perfect opportunity to reinforce your brand's impact. Whether it's highlighting the social cause they've contributed to by choosing you, inviting them to join your community, or simply continuing the conversation you've started online—it all counts. Data tells us that customers who've bought from you once are 10x more likely to do it again. But if you're not using that crucial touchpoint to keep telling your story and building your brand, you're not just missing out; you're giving your competitors the edge. Let's not forget, it's not just what's inside the package that counts. It's the package itself. Make it count. #DTC #BrandBuilding #Marketing #PackagingMagic

Where does the customer drop off in the digital payment journey? Internal analysis from Paytronix indicates an average order completion percentage of only 37% from the online funnel 📉. If mobility and convenience retailers are to perfect the art of online ordering, they have to make the process more personalized. Interaction with the brand is made more sincere by integrating marketing recommendations, guest sentiment insights, loyalty and accessibility features into digital experiences that provide the highest satisfaction to the customer. A panel discussion at the Dover Fueling Solutions Conference in Austin, Texas last month discussed how to drive brand obsession, loyalty, and out-of-the-box thinking to make for more meaningful customer interactions. Explore this page to read about how Kristin Ghere, who directs marketing and brand engagement for a large convenience retailer, likens the personalized offers and experiences customers receive to the feeling of Christmas morning 🎁. #retailinnovation #customerexperience

What is the real RECALL POWERHOUSE: Digital or Physical? Forbes recently released a study that might surprise you... In their research, Forbes discovered that in-store displays achieve a 10% greater recall than digital advertising. This suggests that despite the ever-present presence of digital marketing strategies and the surge in e-commerce, the sensory experience of a physical retail space — the touch, feel, and direct interaction with products — leaves a deeper imprint on consumers' minds. It underscores the importance of a holistic approach to marketing, where physical retail complements and amplifies digital strategies, creating a symphony of memorable brand interactions. While the allure of the digital realm is undeniable, the tactile magic of in-store experiences proves its enduring value. This insight serves as a vital reminder for brands to continually innovate in both arenas, ensuring they harness the strengths of each. So is your brand fading from customers' memories or even worse not standing out in the first place? Well then reach out to Christopher W.! His team can assist you in designing a retail environment that not only stands out, but stays in the minds of your customers long after they leave. Connect with Christopher W. now! #RetailInnovation #InStoreExperience #DigitalAdvertising #CustomerExperience

In my first week of the Digital Marketing Strategies course, Professor Ron Caughlin discussed how brands use QR codes for advertising. I came across an interesting article that discusses how companies like Taco Bell, Nissan, L'Oreal, and Tesco, among others, have effectively utilized QR codes to grab customer attention and increase customer interaction. Which QR code marketing initiative caught your attention? Link to the article: https://lnkd.in/gJJ8ZEUe #mktg5515 #marketingandadvertising #qrcode #digitalmarketing #engagement

From the "Mad Men" of the Avenue to the Mad Dash for the latest edge. In the bustling corridors of Madison Avenue, where marketing legends once sketched out campaigns that defined generations, a digital renaissance is reshaping the retail landscape. For stakeholders in sales and retail, the transition isn't just a trend; it's a pivotal shift in the paradigm of consumer engagement. The digital age has ushered in an era where the consumer journey is no longer linear but a web of touchpoints - a multifaceted path to purchase where digital interactivity plays a leading role. As we navigate this new territory, it's crucial to blend the timeless principles of Madison Avenue with the innovative strategies of the digital world. Data-driven decision-making is at the forefront of this transformation. The Mad Men of yesteryears, with their intuitive grasp of consumer desires, are giving way to a more analytical approach where big data and AI-driven insights are key. This doesn't mean the end of creativity; rather, it's an opportunity to enhance creative strategies with precise, targeted information. Personalization, once a luxury, is now a necessity. Retailers must tailor their offerings, ensuring that each interaction feels uniquely designed for the individual consumer. This level of customization was once the domain of boutique establishments, but now, thanks to digital tools, it's scalable to even the largest retail operations. Yet, amidst this technological embrace, the heart of Madison Avenue's wisdom remains relevant – the need for genuine, emotionally resonant brand stories. Today's consumers are savvy; they seek authenticity and connection. In this digital age, brands need to forge genuine relationships with their customers, transcending the transactional and moving towards the relational. As we integrate advanced technologies and data analytics into our marketing arsenals, let's not forget the human element – the stories, the dreams, the desires that drive consumer behavior. In the end, it is the blend of the old and the new, the data and the story, the digital and the human, that will define the future of retail marketing.