Change starts with education 👏 The UK Green Claims Code aims to educate brands on how to avoid greenwashing in their marketing and advertising. You can read more details in the comments ⬇
Anti-greenwashing initiatives are on the rise. And in the UK, the Green Claims Code was implemented to protect UK consumers against misleading claims used in advertising, marketing, and product info. Marketing and advertising inflating promises? Surely not 😬 Where's My Jet? While not necessarily a piece of regulation, the code aims to counter greenwashing by helping brands understand how to avoid making misleading claims as outlined by consumer law. Though not a law itself, failure to follow the UK’s Green Claims Code can lead to fines and penalties for breaches against wider UK consumer laws. So it's important UK brands, or non-UK based businesses operating in this market are aware of the the principles of the code. Here at CleanHub, we want to see the end of stinky greenwashing claims. We also want to help brands who are making genuine claims, do so with confidence. What are the Green Claims Code Principles? According to the UK Government, the six green principles that businesses have to follow are: - Claims must be truthful and accurate - Claims must be clear and unambiguous - Claims must not omit or hide important relevant information -Comparisons must be fair and meaningful - Claims must consider the full life cycle of the product or service - Claims must be substantiated Want to dig into this topic a little more? Of course you do. That's why we've prepare this useful guide to unpack all you need to do. Link in the comments. The bottom line is that the Green Claims Code is a crucial piece of the UK’s corporate sustainability puzzle. And, it’s going to become even more important in the coming years as authorities hold brands accountable for doing their part to save the planet. Which we really like the sound of. Happy Thursday everyone ✌ #greenwashing #ukadvertising #brandpromise
