Juliana Borges de Campos, VP of Operations at EBANX, talked with TechFinitive.com about how we use AI in the real world to tackle the payment fraud protection market needs. "Imagine having an army of super-analysts constantly sifting through mountains of data, identifying complex patterns and anomalies that might indicate fraudulent activity. That’s essentially what our AI-powered systems do. They analyse vast amounts of transaction data in real-time, encompassing everything from location and purchase history to device used. By ditching the one-size-fits-all approach, we can create personalised risk profiles for each transaction. This allows us to streamline approvals for trustworthy customers while efficiently blocking fraudulent attempts," she said. #AI #payments #ebanx #antifraud
While Juliana Borges de Campos, Vice President of Operations at EBANX, may think B2B transactions are stuck in the slow lane, everything else in this interview screams speed. Cutting edge. And where others talk about AI in theory, Julianna and her team at EBANX – creator of a payment technology that’s relied upon across Latin America, Africa and South Asia – are putting it to real-world use in fraud protection. “Imagine having an army of super-analysts constantly sifting through mountains of data, identifying complex patterns and anomalies that might indicate fraudulent activity,” she told us. “That’s essentially what our AI-powered systems do.” You’ll also spot a bubbling enthusiasm in Juliana’s answers. So much so that you may find yourself updating your CV after reading it. “Once you’ve experienced a fintech, it’s hard to imagine going back to your previous market,” she said. “The dynamism, speed and unique opportunity to learn and teach are incredible! Working in a fintech has tested me in every way imaginable.” https://lnkd.in/dGQ8XiM2
Pleasure to have Juliana over. Thank you!