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Frustrated with poor conversion rates or feeling like your marketing has plateaued? Consider these two revolutionary solutions. 🎯 1️⃣  𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐨𝐟 𝐊𝐞𝐲𝐰𝐨𝐫𝐝 𝐒𝐞𝐚𝐫𝐜𝐡𝐞𝐫𝐬: 👉 The Issue: You target keywords but have no clue who's behind those searches. 👉 The Game-Changer: Gain an audience of the exact individuals actively searching your keywords. This is beyond targeting; it's like having a crystal ball for your marketing. 2️⃣ 𝐊𝐧𝐨𝐰 𝐖𝐡𝐨'𝐬 𝐀𝐜𝐭𝐢𝐯𝐞𝐥𝐲 𝐋𝐨𝐨𝐤𝐢𝐧𝐠 𝐟𝐨𝐫 𝐖𝐡𝐚𝐭 𝐘𝐨𝐮 𝐒𝐞𝐥𝐥: 👉 The Issue: You're navigating in the dark, settling for incomplete analytics. 👉 The Game-Changer: Turn the lights on. Learn the specific names and email addresses of people showing active interest in your offerings. Visualize your conversion rates taking off! This is more than an improvement; it's a paradigm shift in how you'll view and execute your marketing strategies, ensuring each dollar earns its keep. 🚀 So, are you sticking with outdated methods, or are you ready for marketing that's as precise as it gets? Let's discuss. 👇 https://lnkd.in/eF5bnSnK #marketing #identityresolution

More #data does not always mean more effective #marketing. #Media buying is trending towards hyper-personalisation, but sometimes broader targeting through high-quality media will reach more potential customers. A fascinating opinion piece that we wanted to share with you all today. If you have a few spare minutes we highly encourage you to visit the #MarketingWeek website where you can read more:

It has been a lot of conversation lately around #cookie #deprecation. As MarTech practitioners, we started working a long time ago to prepare for the upcoming cookie deprecation. However, from a product manager's standpoint, I think the picture is not entirely clear yet. Here is a short #checklist of questions. By answering these questions, you can decide if you should be concerned about cookie deprecation and discuss the remediation journey with the MarTech lead in your organization: 1️⃣ Are you relying on digital channels for revenue generation and sales of your products? 2️⃣ Do you leverage remarketing/retargeting campaigns to improve the efficiency of your media buying? 3️⃣ Are you relying on a granular view of digital analytics, such as different journey analysis for customers/prospects and new versus returning customers? 4️⃣ Are you customizing your website experience for different types of visitors (e.g., showing different offers for new versus existing customers)? 5️⃣ Are you using intermediate/advanced segment targeting for your paid media campaigns, targeting your campaigns for audiences with a high propensity to convert? If the answer to one or all of these questions is yes or maybe, then it is a good idea to reach out to the MarTech lead in your organization to discuss the remediation journey. #cookies #martech #cookiedeprecation

Why leveraging first-party data is crucial for maximising the effectiveness of your advertising campaigns: Maximise Conversions First-party data can significantly boost your ability to attribute conversions to your ad campaigns. This data, directly collected from your audience, provides valuable insights that can lead to a 70% increase in conversion attribution. Target Ideal Customers By utilizing first-party data, you can precisely target your ideal customers. This targeted approach ensures that your ads reach the right audience, resulting in higher-quality leads and increased conversion rates. Build Customer Relationships Understanding your audience on a deeper level through first-party data enables you to build stronger connections with your customers. This personalised approach fosters long-lasting relationships and enhances the effectiveness of your marketing efforts. Privacy and Trust First-party data collection is a privacy-focused approach that puts you in control of the data you gather. By aligning with privacy regulations, you build trust with your audience, demonstrating your commitment to data protection and ethical advertising practices. Refine Ad Strategy Leveraging first-party data provides valuable insights that can help you refine and optimise your ad strategy. By continuously analysing this data, you can make informed decisions, improve targeting, and enhance the overall performance of your advertising campaigns. First-party data is essential for empowering your advertising efforts, driving success, and ensuring a more personalized, effective, and privacy-conscious approach to reaching your target audience. #digitalmarketing #googleads #datadrivendigitalmarketing

Why you should set up ConvesionAPI or Serverside tracking? The Conversion API is a useful tool for businesses and marketers, offering several advantages. First and foremost, it provides a way to send web events directly from the server to Facebook, bypassing the need for browser-based tracking. This can lead to more accurate and reliable data, as it is not dependent on users' browser settings or ad-blockers. Additionally, the Conversion API enhances privacy by reducing the reliance on third-party cookies. With increasing concerns about privacy and the limitations of cookie-based tracking, using the Conversion API allows businesses to adapt to evolving privacy standards. Furthermore, by utilizing the Conversion API, businesses can capture more comprehensive and real-time data on user interactions, leading to better insights into customer behavior. This can inform more effective ad targeting, optimization, and overall marketing strategy. In summary, the Conversion API offers improved data accuracy, enhanced privacy compliance, and richer insights, making it a valuable tool for businesses looking to optimize their online advertising efforts. #facebookconversionapi #FacebookPixelSetup #ServerSideTracking #FBConversionAPI #tagmanager #GoogleAnalytics4 #conversionsetup #ServerSideTracking

Let's face it, the online advertising world is in the midst of a major shakeup. Remember those third-party cookies that seemed to follow you around the internet, showing you ads for sneakers every time you peeked at a travel blog? Yeah, those guys are getting the boot. Thanks to stricter privacy regulations and browser companies taking a stand, they're fading into the digital sunset. So, what does this mean for us marketers who've relied on those cookies for laser-focused targeting and campaign measurement? Well, it's time to get creative and adapt! But fear not, fellow marketers, this isn't the apocalypse. Instead, it's an opportunity to build stronger relationships with our customers and deliver even more relevant experiences. #cookielessmarketing #contextualtargeting #datadrivenmarketing #firstpartydata #marketingtracking #futureofmarketing #alwayslearning #marketinganalytics #digitalmarketingtips Read more to learn how: https://lnkd.in/ehjmF-rT

Are you facing challenges with tracking and retargeting? 🫠 What if we told you there was a way you could adapt and thrive without third-party cookies? Lucky for you, there is 😉 We’re hosting a webinar alongside Emotive and Blotout to reveal innovative solutions for effective ad targeting and accurate analytics with first-party data. 🎤Expert speakers include:  • Corey Smith - VP of Web and Creative at Hawke Media, web marketing professional with 35+ years of marketing experience  • Jen Root - VP of Partnerships at Hawke Media, marketing, strategic partnerships, and growth executive with 15+ years of leadership and growth strategy • Zachary Wise - Co-founder of Emotive.io, Forbes 30 Under 30. Zach has helped countless e-commerce brands excel with cutting-edge marketing tools. • Ben Pashman - CRO of Blotout, adtech veteran with 20+ years of experience at industry giants like @Doubleclick and Gigya. 🔗 Register with the link in the comments below! #webinar #adtargeting #thirdpartydata #cookies #marketing

Why you should set up ConvesionAPI or Serverside tracking? The Conversion API is a useful tool for businesses and marketers, offering several advantages. First and foremost, it provides a way to send web events directly from the server to Facebook, bypassing the need for browser-based tracking. This can lead to more accurate and reliable data, as it is not dependent on users' browser settings or ad-blockers. Additionally, the Conversion API enhances privacy by reducing the reliance on third-party cookies. With increasing concerns about privacy and the limitations of cookie-based tracking, using the Conversion API allows businesses to adapt to evolving privacy standards. Furthermore, by utilizing the Conversion API, businesses can capture more comprehensive and real-time data on user interactions, leading to better insights into customer behavior. This can inform more effective ad targeting, optimization, and overall marketing strategy. In summary, the Conversion API offers improved data accuracy, enhanced privacy compliance, and richer insights, making it a valuable tool for businesses looking to optimize their online advertising efforts. #facebookconversionapi #FacebookPixelSetup #ServerSideTracking #FBConversionAPI #tagmanager #GoogleAnalytics4 #conversionsetup #ServerSideTracking

Mastering Powerful Ecommerce Marketing Strategies Ecommerce success requires more than just products; it demands strategic marketing. Dive into the world of persuasive storytelling, social media prowess, data-driven insights, and a seamless customer experience. Harness the might of email marketing, influencer collaborations, and paid advertising. Navigating the digital landscape isn't just about survival; it's about thriving and outshining the competition. Embrace innovation and adapt to evolving trends for e-commerce prosperity. From personalized shopping experiences to sustainable practices, the journey to success is dynamic and exciting. Ready to elevate your e-commerce business to new heights? Let's unlock the potential of these powerful marketing strategies together! Learn More: https://lnkd.in/gzJsg247 #EcommerceMarketing #DigitalCommerce #BusinessGrowth #YesAssistant