Darren Hood, MSUXD’s Post

Researchers from Google's DeepMind, Jigsaw, and Google.org units are warning us in a paper that Generative AI is now a significant danger to the trust, safety, and reliability of information ecosystems. From their recent paper, "Generative AI Misuse: A Taxonomy of Tactics and Insights from Real-World Data": "Our findings reveal a prevalence of low-tech, easily accessible misuses by a broad range of actors, often driven by financial or reputational gain. These misuses, while not always overtly malicious, have far-reaching consequences for trust, authenticity, and the integrity of information ecosystems. We have also seen how GenAI amplifies existing threats by lowering barriers to entry and increasing the potency and accessibility of previously costly tactics." And they admit they're likely *undercounting* the problem. We're not talking dangers from some fictional near-to-medium-term AGI. We're talking dangers that the technology *as it exists right now* is creating, and the problem is growing. What are the dangers Generative AI currently poses? 1️⃣ Opinion Manipulation through disinformation, defamation and image cultivation. 2️⃣ Monetization through deepfake commodification, "undressing services," and content farming. 3️⃣ Phishing and Forgery through celebrity ad scams, phishing scams and outright forgery. 4️⃣ Additional techniques involving CSAM, direct cybersecurity attacks, and terrorism/extremism. Generative AI is not only an *environmental* disaster due to its energy and water usage, and not only a cultural disaster because of its theft of copyrighted materials, but also a direct threat to our ability to use the Internet to facilitate exchange of information and facilitate commerce. I highly recommend giving this report a careful read for yourself. #GenerativeAI #Research #Google #Cybersecurity #Deepfakes https://lnkd.in/gR99hZhe

Are you an information architect or content designer? Dive into AI beyond chat interfaces in my new workshop. There are limited spots – reserve yours now: https://bit.ly/4bAFNJL #GenerativeAI #InformationArchitecture

Join us for the next KaizenUX Rendezvous (formerly UX Chit Chat Hour) on Friday, July 26 at 12:15 p.m. Hope to see you there! #uxmeetup #kaizenuxrendezvous #uxchitchathour

The State of UX and AI Maturity Season 2 - Episode 23 As AI continues to quickly shape how we carry out UX tasks within our organizations, it's important to pause and consider how the integrity of the UX discipline can support these nascent practices. In this 23rd episode of the Human-Centered AI podcast, Darren Hood, MSUXD and Yan Vishnepolsky discuss the need for maturity in UX and AI while considering the possibilities. With over 28 years of experience in the UX field, Darren reminds us of the need for continued UX evangelization, and how integrating new AI tools into product strategy is less of a UI-first process and more of a human factors first consideration. Follow us and find all our previous podcast episodes at https://lnkd.in/e-9Cp4us - Hosted by Laura Barboza - Produced by Pamela Jessica Zito - With production support by Natasha Centeno and Lea Inouye