Dreamdata’s Post

Join B2B Marketing on April 4 2024 at 3PM BST / 10AM ET for our live webinar: "The Evolution of Programmatic Digital Advertising and How You Can Excel". Learn about: 🟠 How digital programmatic advertising has managed to remain so wasteful for so long, and why it’s only coming into focus right now. 🟠 How the end of third-party cookies will now force marketers’ hands towards a new approach to digital advertising. 🟠 What you can do right now to prepare for this new digital landscape. 🟠 How marketing campaigns and client-agency relationships will need to evolve to ensure everyone wins. Register your place below: https://okt.to/8mO6tM David Rowlands Kavita Singh Propolis

This is a poll that was just answered by a looot of B2B marketers. Surprise surprise? Not really. I'm sitting at the Fullfunnel B2B Marketing Summit put on by Fullfunnel.io  and  a few moments ago, Leanne Chescoe and Paul Gibson of Demandbase launched this poll. No surprise about the results (has anyone ever said pipeline is enough?) but the distinction Paul made on this outcome is key: it's not just pipeline you need - you need the 𝗿𝗶𝗴𝗵𝘁 𝗮𝗰𝗰𝗼𝘂𝗻𝘁𝘀 in there, ones that will actually close. It's not about volume - it's about quality (and then volume). ______ You can probably still join the Summit through Fullfunnel.io 's Li page. The event has a great lineup of speakers and additional resources - highly recommended!

Join Beettoo at Advertising Week New York. We’ll be hosting a thought-provoking session exploring the nuances of B2B marketing – ‘Brand-to-Demand: Marketing in a B2B world’. One of the keys to mastering business-to-business marketing is understanding the changing expectations of B2B decision makers and how their experiences as consumers can influence their B2B buyer journey. There are elements of traditional B2C marketing that can help drive a more balanced brand-to-demand approach that nurtures leads from awareness to conversion and beyond. Our CEO and founder Stuart Giddings will be joined by Jennifer Plumer, SVP, head of marketing at Medidata Solutions, Georgia Bradley, SVP strategy at Merkle and moderator Julian Lloyd Evans, chair of Advertising Week’s advisory board Europe to discuss these issues and more. Join us for a deep dive into B2B marketing, including: • The similarities and differences between B2B and B2C – and what can be learned from B2C practices • Why brand is vital for supporting demand generation • The creative challenges of B2B and how we can overcome them The session will take place on 18 October at 17:20. See you there! https://lnkd.in/eTHGi83a #AWNewYork23 #B2BMarketing #DemandGeneration #BrandMarketing

WooHoo…B2B marketing budgets are climbing, according to this study. Fully 7 in 10 respondents said their marketing budget has grown over the past 3 years, including more than 4 in 10 (42%) for whom budgets have climbed by more than 10%. But so too have expectations. Good data here worth taking a look at to find out what core B2B marketing core competencies have increased in importance. #marketing #B2Bmarketing https://lnkd.in/gfpuYtW4

Did you miss our recent webinar on B2B Advertising in the Post-Third-Party Cookie Era? No worries, we've got you covered! Gain insights from Kurt Hawks, Chief Digital & Revenue Officer at our parent company, BridgeTower Media, and ensure you're prepared for the future of B2B advertising. Access the on-demand version now and gain valuable knowledge on the implications, significance, and practical strategies to thrive in a world where 3rd party cookies no longer exist. Don't miss out on this valuable webinar – access it now! ▶️ Watch here: https://lnkd.in/guK5V-CC . . . #MarketingWebinar #DigitalMarketing #ThirdPartyCookies #B2BAdvertising #IndustryInsights #AdvertisingTrends #MarketingSolutions

New year means new perspectives. If you’re a B2B marketer, we’d love to hear from you for our 2024 State of B2B Marketing Report. Here’s a few things we’re looking to learn more about: -Pain points and challenges -Priorities and initiatives -Content strategies -Product marketing efforts -Measurement strategies Respondents will get early access to the insights. Check out the 8-minute survey here: https://lnkd.in/ey-NE5Hv

Did you miss our recent webinar on B2B Advertising in the Post-Third-Party Cookie Era? No worries, we've got you covered! Gain insights from Kurt Hawks, Chief Digital & Revenue Officer at our parent company, BridgeTower Media, and ensure you're prepared for the future of B2B advertising. Access the on-demand version now and gain valuable knowledge on the implications, significance, and practical strategies to thrive in a world where 3rd party cookies no longer exist. Don't miss out on this valuable webinar – access it now! ▶️ Watch here: https://lnkd.in/guK5V-CC . . . #MarketingWebinar #DigitalMarketing #ThirdPartyCookies #B2BAdvertising #IndustryInsights #AdvertisingTrends #MarketingSolutions

B2B digital marketing strategies can be complex, as the buyer journey for SMBs involves many touchpoints. This journey can include research and evaluation by multiple stakeholders before a final purchase decision is made. To navigate this journey successfully, it is crucial to create an impactful digital strategy that can attract and retain B2B clients throughout the sales cycle. Tune in on Monday 2nd of October at 7 a.m. EST, as we talk digital marketing strategies for B2B success.

Ready to take your B2B digital marketing to new heights? Start implementing these steps today to build a formidable B2B digital marketing strategy that delivers tangible results. Like what you read? This content is adapted from our blog post "5 Steps for Creating a B2B Digital Marketing Strategy." Check out the full article on our website for in-depth insights. 💡https://lnkd.in/gfZR7xyB #DigitalMarketing #B2BStrategy #ContentStrategy

In 2022, US B2B marketing display ad spending on LinkedIn totaled $3.01 billion. By 2024, LinkedIn is expected to capture nearly 25% of all B2B digital ad dollars spent in the US. The numbers are more impressive in global terms. #b2bmarketing #linkedinb2b