Drapers’ Post

Delighted to see one of our partner brand's here at SmartMark Limited, Charles Tyrwhitt , taking a bold step by offering rentals through John Lewis! This is a brilliant move that I believe will be incredibly successful, especially as the demand for men's rental fashion surges in the wake of the global recession. The rental market is booming, and for good reason. In 2020, the global online clothing rental market was valued at around $1.26 billion, and it’s projected to skyrocket to $1.96 billion by 2026, with a robust annual growth rate of 8.7%. This trend reflects a shift in consumer preferences towards renting high-quality clothing for special occasions or short-term use rather than committing to full purchases. But it’s not just about the numbers—sustainability is at the heart of this movement. The fashion industry notoriously contributes to about 10% of global carbon emissions and nearly 20% of wastewater. By embracing rental options, brands like Charles Tyrwhitt are pioneering efforts to tackle these environmental challenges. Renting clothing can dramatically reduce waste and cut down on the fast fashion frenzy, promoting a more sustainable, circular economy. Moreover, rentals provide a fantastic way for consumers to access premium apparel without breaking the bank. This model is particularly attractive during tough economic times, offering both affordability and flexibility. Kudos to Charles Tyrwhitt for leading the charge in this space! I’m excited to see the positive ripple effects this will have on both the market and our planet.

Another step on the transformational journey. Welcome Callum Briggs #NotJustAnyJob

Londonfrey’s chief menswear buyer: Premium brands want to play in the luxury segment by increasing prices Sebastian Haufellner, head of buying at Munich-based Lodenfrey, discussed the influence of Menswear, Kidswear, and Men's Traditional Costumes on the fashion journey for men in the coming season. He highlighted the challenges of balancing trend and tradition and the upcoming generation of Lodenfrey customers. Haufellner noted that the past order period has seen double-digit increases in prices, which presents challenges for enforcing these changes with end consumers. He also mentioned that brands are open to dialogue regarding rising prices, with some focusing on their retail presence. However, Haufellner noted that premium brands that believe they need to break into the luxury market are facing a challenge as classic luxury consumers spend large amounts due to scarcity and desirability. Haufellner also mentioned that around 10% of Lodenfrey's range is dynamically viewed and exchanged, with 20-30% of brands not yet included in the range. He emphasized the importance of ensuring that brands have the potential and prospects to succeed in the market. #LondonfreyLuxuryLoom: Elevating Elegance with Premium Picks 🌟👔 #MenswearMaven #ChiefBuyerChronicles

'Mitch Hughes: Marks and Spencer’s menswear maestro' ... The man with a master plan for dominance in the menswear category Marks & Spencer's Menswear Director, Mitch Hughes, is orchestrating a strategic revival for the brand, aiming to bolster its position in the menswear market. The company's impressive financial rebound, with an 11.5% surge in clothing and home sales to £3.72bn for the year to 1 April 2023, sets the stage for Hughes' initiatives. Having successfully reclaimed the top spot in summer womenswear market share, M&S is now turning its focus to dominate the menswear category. Hughes' strategies for the upcoming year include a concentration on the smart casual category and enhancing the men's footwear offering. Overcoming the challenge of attracting more male shoppers, especially in the 40-to-54 age bracket, is at the forefront of Hughes' agenda. The stylish AW23 campaign aims to resonate with the target age group by featuring on-trend tonal overshirts, premium outerwear, and a diverse cast of models. Hughes emphasises the importance of an omnichannel approach, quick customer service, and a store strategy rollout to entice new consumers. Acknowledging the change in consumer preferences post-COVID, Hughes envisions a shift towards smart casual wear and cleaner-looking garments. M&S seeks to expand its reach into everyday wardrobes by offering a versatile and considered product range with attention on fit and tight colour palette. Despite the challenges posed by the cost of living crisis, Hughes remains committed to delivering value for cost per wear and multi-use garment options. The introduction of third-party brands and focus on men’s footwear showcase M&S's dedication to diversification and meeting evolving consumer demands. Overall, Marks & Spencer's recent performance and strategic direction, under the leadership of Mitch Hughes, suggest a brand successfully navigating challenges, adapting to changing consumer demands, and strategically positioning itself for sustained growth in the competitive menswear market.

A little over two years ago, I read Gino Wickman's book Traction, where he introduces The Entrepreneurial Operating System (EOS Worldwide). Intrigued by its potential, I quickly asked Michael Oxman and Holden A. on my team to dive into the book and see if they could commit to its concepts. They embraced the book, and we all quickly agreed that EOS could provide the structure and accountability we needed to overcome the business's plateau. We made the commitment and hired Angela Kalemis to help us implement the system! Now, two years later, I can say that we are seeing our efforts catch #traction, just as the book title suggests. We have established core values that we live by daily, set 1-, 3-, and 10-year goals, and hold quarterly leadership strategy meetings to guide our next 90 days. Our purpose and niche are well-defined, we set 90-day rocks, maintain a healthy meeting pulse, and have a clear accountability chart and scorecard. Our marketing strategy is focused, and perhaps my favorite aspect, we introduced our company guarantee: "Compliments Guaranteed!" We chose "compliments guaranteed" based on consistent feedback from our clients. Many have shared how strangers complimented them when wearing our clothing for the first time, something they hadn’t experienced with their previous wardrobe. Whether it’s a classic navy or charcoal suit or a bold, patterned sport coat, our designs receive admiration. This success stems from our commitment to designing every detail for the individual, a core principle since our founding. When fit, quality, and design align perfectly with the wearer, the result is a complete package that makes you stand taller, feel smarter, and get noticed for the right reasons. As I’ve often said, "When you dress correctly, people will stop to compliment you, but when you dress incorrectly, they'll gossip behind your back." Thank you, Cara Ehinger, for sharing this wonderful example of our guarantee in action with Mike "out in the wild!" For those who’ve read this far and have experienced similar moments after working with us, please leave a comment and share your story! #ComplimentsGuaranteed #Entrepreneurship #BusinessGrowth #Leadership #EOS #CoreValues #ClientFeedback #CusomterExperience #CustomSuits #ImageConsulting #CustomClothing #Philadelphia #Fashion #Style #Menswear #Tailoring

I wanna share with you guys the Brand new Intro for my Youtube Channel. Stay tuned to this account for more valuable content regarding menswear. #menswear #menswearstylist #personalstylist #personalshopper #wardrobestylist #wardrobeconsultant #styleconsultant #imageconsultant #imagecoach #stylecoach

When the Austin boutique ByGeorge stocked its first Stòffa collection in November, there was already a waitlist of customers eager to buy the menswear brand’s $600 wool trousers and $1,600 shirt jackets. Albert Mendez, the store’s buyer, said he rarely sees that level of anticipation, even for the latest Zegna or Thom Browne. Stòffa, a 9-year-old New York-based label, has long had a devoted fan base of tastemakers, among them Nordstrom men’s fashion director Jian DeLeon and the restauranteur Mario Carbone. But it’s undeniable that momentum around the brand is picking up, propelled by a shift from logo-heavy streetwear to sleek, understated “stealth wealth”-inspired clothing. Stòffa has emerged as the lesser-priced (though certainly not cheap) alternative to The Row or Lemaire. It also offers custom clothing, again at a price point a step below luxury’s top tier. Founders Agyesh Madan and Nicholas Ragosta aren’t shy about their ambitions: they want to grow Stòffa from a niche label for in-the-know menswear aficiandos into a heritage brand like Loro Piana. They’re starting to put the pieces in place, rolling out new product lines and entering new distribution channels. Stòffa’s made-to-measure menswear has cultivated a devoted, influential following. Now, the brand is betting that its forthcoming flagship retail store is its next step on the long path to building a legacy luxury label. Read more below. ✍️ Malique Morris

via @PerilOfAfrica The Best Knit Polo Brands Make the Suavest Shirts in Menswear: GQ The best knit polo brands for men understand exactly why these shoulder-hugging, sweater-adjacent shirts have quickly become menswear’s newest staple. It probably has something to do with the fact that knit polos are both universally flattering and extremely refreshing after decades of prep-leaning pique polos. (You know, the tennis-style OGs with that almost-scratchy woven-cotton […] The post The Best Knit Polo Brands Make the Suavest Shirts in Menswear first appeared on Africa Pearl.

via @PerilOfAfrica The Best Knit Polo Brands Make the Suavest Shirts in Menswear: GQ The best knit polo brands for men understand exactly why these shoulder-hugging, sweater-adjacent shirts have quickly become menswear’s newest staple. It probably has something to do with the fact that knit polos are both universally flattering and extremely refreshing after decades of prep-leaning pique polos. (You know, the tennis-style OGs with that almost-scratchy woven-cotton […] The post The Best Knit Polo Brands Make the Suavest Shirts in Menswear first appeared on Africa Pearl.

Why Todd Snyder Succeeds While Others Fail: Niche Appeal in Menswear #Fashion ?? While many American fashion #retailers are struggling, Todd Snyder is experiencing a surge in sales. This success can be attributed to several key factors: Targeting a specific niche: Unlike high-fashion brands that cater to a trendy, fashion-forward audience, Todd Snyder focuses on the upper-middle-class market. This segment desires classic, well-made clothing with a touch of modern flair. They prioritize quality and versatility over fleeting trends. Filling the gap between J.Crew and #luxury: Snyder's background at J.Crew, known for its accessible take on preppy style, informs his brand's aesthetic. Todd Snyder offers a step up in quality and price point compared to #JCrew, but remains more affordable than luxury menswear brands. This sweet spot attracts a customer who appreciates elevated basics without the luxury markup. Modern take on traditional menswear: The brand offers a contemporary interpretation of menswear staples. Think: a flattering slim-fit suit with a nod to timeless tailoring, or a playful floral shirt that evokes a relaxed summer vibe. This balance of familiar silhouettes with subtle updates keeps the clothing relevant and appealing to a wider range of ages. Industry Insights: The rise of casualization: Formal wear has declined in popularity in recent years, with a growing emphasis on comfort and versatility. Todd Snyder caters to this shift by offering elevated casual pieces that can be dressed up or down. Experience over trends: Today's #consumers, especially those in the upper-middle class, often prioritize quality and experiences over following fleeting trends. Todd Snyder focuses on creating timeless pieces that will last for years, aligning with this shift in consumer behavior. Brand References: J.Crew: Once a leader in accessible Americana style, J.Crew's struggles highlight the challenges of fast fashion and catering to ever-changing trends. Todd Snyder's focus on quality and elevated basics positions it as a more sustainable alternative. Luxury menswear brands: Think established names like TOM FORD FASHION or Brunello Cucinelli Cucinelli. These brands offer superior quality and craftsmanship, but at a significantly higher price point. Todd Snyder provides a more attainable alternative for those seeking well-made clothing without the luxury price tag. By understanding its target market and offering a unique value proposition, #ToddSnyder has carved out a successful niche in the #menswear landscape. Their focus on quality, timeless style, and a modern interpretation of classics resonates with today's upper-middle-class consumer. #Marketing #Brand #Strategy #Retail #tomford #cmoinsights #leadership #linkedinnews