Curated Playlists: Orchestrating Viewer Engagement in Television
For streaming services, especially those shifting towards ad-funded models, engagement and viewing time has become increasingly important.
Playlists in television streaming, similar to those in music streaming platforms like Spotify, harness the power of curation providing a seamless viewing experience and maximize ad revenue opportunities through increased and sustained viewer engagement.
These playlists can be expertly assembled by content curators (editors) or automatically generated by algorithms. The successful integration of such features will likely play a pivotal role in defining success in a crowded market.
To assist we have collected articles, blogs and tutorial videos to help you get started: https://lnkd.in/dcwCDgZA
You can get up and running in minutes!
#streaming #advertising #ai #engagement
President at MK Music USA LLC
2moThe #1 Question I have is how to get the Editorials to actually listen to your music that’s not on a major label. We pitched 5 weeks in advance. But apparently a song produced by a 4x GRAMMY winner and mastered by Peter Keys of the Legendary Rock Band Lynyrd Skynyrd wasn’t enough. Even though the LAST single ended up on 6 ALGORITHMIC playlists..