Dow Jones’ Post

Have you got your brightonSEO ticket yet?! Our co-founder and PR director Katy Powell is set to take the main stage, talking all about creative campaigns that foster brand growth, not just links. Discover how to go beyond initial concepts and elevate your brainstorming during the ideation process. This is not one to miss. #digitalPR #creativecampaigns

This is a pretty exciting opportunity (for us and) for local/regional businesses. If you need to conduct focus groups, key stakeholder interviews, survey programs, or any other type of primary research (both quan and qual), we can help. If you have data that you don't know what to do with, we can help architect, organize, explore, analyze, and develop statistical models for planning, foresight and predictability, across any industry. If your organization is trying to make sense of data but you are tired of enterprise costs and lengthy engagements (when you want immediate insights), we are positioned to help with any data analytics and marketing research strategy you need. We've been working as a white label research and data analytics agency (within the context of the Britton brand) for almost 5 years now and conducted 50+ research programs and normalized millions of data records and now we're (finally) in a position to offer these necessary and timely services to our regional community. If you're interested to know more, or want to chat, send me a message and we can connect. #dataanalytics #marketingstrategy #indiana

“We’re here to create a new and different option for CMOs who have already come to the conclusion that cultural relevance is a competitive advantage.” Anthony Freedman Read Anthony's interview with Digiday where he discusses why Common Interest exists, our plans for growth, and why we aren't trying to build a typical marketing services holdco. #brands #entertainment #culture #media #technology #cmo https://lnkd.in/eVzbNm4b

Nine Ways To Boost Your Brand Through Culture And Entertainment https://lnkd.in/grVK4fBS #culture #brandstrategy #brand #entertainment #advertising #strategy #culture #marketing #CMO #marketplace #partnership #content

PUBLICITY | A successful rebrand starts with a powerful press release. 🚀 Learn step-by-step how to communicate your brand's new vision and capture media attention. #PublicRelations #RebrandingSuccess #PressReleaseGuide https://lnkd.in/d-t_EUMP

Recently Stephen Bonsignore posted about jargon, industry speak, nonsense, gobbledygook (my personal favorite) and the response got us thinking so much that it became the foundation for an entirely new offering. Here’s what we (think) we know: Fact #1: Agencies launch every day, doing the same highly commoditized work and describing themselves using the same soup of words. We know them, we cringe at them: transformative, innovative, iconic, proprietary, breakthrough, bespoke, revolutionary, dynamic, community, authentic, paradigm Fact #2: Brands DO need your services. But they aren’t just buying your services, they are buying into your story. How you show up still matters. Fact #3: Internal work is the hardest to cross off the to-do list. Yes, we’re biased, but Steve and I are pretty good at giving you jargon-free clarity today for growth tomorrow. It’s why we’re launching Agency Compass, a direct response to countless founder and agency leader conversations that have brought into blinding focus that brilliant practitioners and operators simply haven’t taken the proper time to think of themselves and what they’ve built as brands. https://lnkd.in/d8nE3wk7 This B2B-focused work connects brand positioning to business strategy for agencies themselves, giving those cobblers' kids some shoes and that strategic foundation to define how and where to grow. If you’re an agency founder finding yourself saying a lot without saying anything at all, let’s chat.

In today's dynamic marketplace, where competition is fierce and consumer choices abound, the importance of advertising and brand recognition cannot be overstated. Through strategic advertising efforts across various channels, companies can effectively introduce their products or services to potential customers, cultivating a sense of awareness and familiarity. This not only establishes a strong brand identity but also fosters trust and credibility among consumers. As brands become more recognisable, they gain a competitive advantage, attracting loyal customers who consistently choose their offerings over others. Furthermore, effective advertising not only positions a brand in the market but also drives revenue growth by enticing consumers to make purchasing decisions. In essence, advertising and brand recognition serve as the cornerstone of a successful business strategy, driving engagement, loyalty, and ultimately, profitability. What are your thoughts, please feel free to share your views.

Foster trust through open communication! Learn how brand transparency in the digital age can strengthen relationships with your audience and build lasting trust. #BrandTransparency #TrustBuilding #OpenCommunication #ReputationManagement #ReputationGuards 🌟💬 https://lnkd.in/eJp2Xbeg

🌟 Embrace Authenticity in Every Aspect of Brand Communication and Marketing! 🌟 - Authenticity is the cornerstone of effective brand communication: It's about being genuine, transparent, and true to our brand values in every message we convey, whether it's through advertising campaigns, social media posts, or customer interactions. - Let's shine a spotlight on brands that excel in authentic marketing: These brands prioritize building real connections with their audience, rather than simply pushing products or services. They share authentic stories, engage in honest conversations, and demonstrate genuine care for their customers' needs and concerns. - Authenticity fosters trust and loyalty: When brands communicate authentically, they build credibility and earn the trust of their audience. This trust forms the foundation of strong, long-lasting relationships, leading to increased customer loyalty, advocacy, and ultimately, business success. Join the conversation! Share your favorite examples of authentic brands in the comments below, and encourage others to do the same by hitting share! #AuthenticMarketing #SmallBusinessTurnaround #BrandCommunication #ShareYourFavorites 🚀

Check out the latest @pdxmindshare mention on @BizJournalTrust: 10 key rebranding mistakes that can cause long-term harm to a business https://ow.ly/Gu5850PMmYm #branding @brandstrategy