Doug Fulling’s Post

Are you ready to take your healthcare marketing to the next level? 📈 In a recent feature of MedCity News, our President-Emerging Markets, Preetha Vasanji shares actionable tips on how pharma marketers must master the digital landscape to engage HCPs effectively! 🎯 ↪️Understanding their online behaviors and preferences is key to driving #HCPengagement. Knowing where HCPs are and what they do online can build stronger connections and improve patient outcomes. Dive into the article for valuable insights on #pharmamarketing: https://lnkd.in/gnMehBar #PharmaIndustry #PatientCare #PharmaceuticalIndustry #MedTech #DigitalHealth #PatientEngagement

Pharma industry “struggles to meaningfully measure the impact of its medical-led activities.” through engagement with HCPs. Great article from EPG Health, an IQVIA business Being impact led, PatientMetRx® allows healthcare marketers to analyse and compare the impact of your medical messaging and comms in near real time and between cohorts of HCPs, KOLs, DOLs and patients. So if, like the pharma mentioned in the article, your challenges are demonstrating ROI, and demonstrating behavioural impact amongst HCPs - we should be talking. Get in touch with Olivia Lane to find out more. #artificialintelligence #marketingimpact #hcpengagement https://lnkd.in/emmVZUKc

Check out my latest Ubie blog on the importance of patient engagement: https://lnkd.in/ecPb8_ph There are countless ways to engage patients, but pharma leaders need to prioritize approaches that: 1. Provide value to patients: This should be top priority 100% of the time in healthcare, but it also gives pharma the right to get something in return (i.e., messaging + data collection) 2. Enable targeted messaging: Targeting the right patient audience is crucial. By engaging the right patients at the right time, pharma marketing can provide valuable info to patients 3. Collect differentiated data: Building trust with target audiences offers opportunities to learn about key points along the patient journey and move beyond commoditized EHR & claims datasets for lasting competitive advantage Ultimately, it all comes back to patients, so build mutually beneficial relationships but never lose sight of value to patients.

Wondering how to get the most out of a clinical study for your brand? Join us for an insightful webinar where industry leaders from Citruslabs will guide you on maximizing the impact of your research investments. 🗓 Date: June 20, 2024 🕙 Time: 10:00 am PT This webinar is a must-attend for brands looking to stay compliant with FTC regulations, make substantiated product claims, and gain consumer trust through effective clinical trials. Don't miss this opportunity to learn how to design cost-effective studies, interpret findings, and integrate research into a winning marketing strategy! 📩 Register now to secure your spot: https://lnkd.in/dUrKaHjZ #Webinar #ClinicalTrials #HealthAndWellness #Research #MarketingStrategy #BrandCredibility #Citruslabs #FTCCompliance #ConsumerTrust #ROI

It’s time to change the way brands engage with healthcare providers. Did you know... 🔍 Only 49% HCPs report being able to find the information they need on brand sites 🗣️ Only 41% of HCPs believe that pharma companies understand their unique preferences and patient needs 🎯 Only 30% of HCPs believe the marketing they receive from pharma brands is personalized Expand your brand's reach and influence by leveraging AI-powered engagement ------> https://hubs.ly/Q02HbK_b0

Bridge the Gap: Digital Insights for Pharma In today's digital age, there's a critical need to identify the academic needs of healthcare professionals (HCPs) using innovative digital tools. This approach not only enhances engagement but also ensures that HCPs receive tailored, relevant information. After the revision of the UCPMP guidelines, giving books or journals to doctors has become challenging. Thus, there's a growing need to generate more evidence and data that can excite HCPs to read content provided by pharma companies, bridging this missing link. At Turacoz Group , we specialize in providing comprehensive services to address these needs, including real-world evidence studies, publication support, conference activities, and systematic literature reviews. We empower you to build a strong presence in the healthcare industry and revolutionize your HCP engagement strategy. Let's collaborate to drive growth for your brand. Connect with me to explore how our services can elevate your pharma brand among HCPs. #DigitalHealth #HCPInsights #HealthcareMarketing

Dive into our latest POV: "Navigating the Future of Healthcare at the Intersection of HCPs, Patients, and Consumers".  Learn about the shifting landscape within healthcare decision-making and how the traditional model has evolved into a more collaborative approach. Discover three drivers within the life science marketing landscape accelerating this shift and what this all means to Pharma Brand Marketers. What's at stake for a brand failing to address these shifts? #FutureOfHealthcare #LifeScience #HealthcareInnovation #PatientExperience #BrandPerformance #HealthcareStrategy #PatientOutcomes #PatientCentric Your document has finished loading

Have a read of our new HCP whitepaper and gain insights to benefit you and your customers.

"The future of healthcare marketing is aligning our purpose to building trust." If – like me – you believe that trust is the foundation on which to base informed clinical decision-making, then you'll be happy to know that healthcare brand content can be designed and delivered with that purpose. When it is, we see a shift from push to pull, from outbound to inbound, from product- to customer-centricity. In short, if we start with 'why' our brands exist and stop focussing so much on 'what' our products are, then we can start to build more authentic and trustworthy relationships between our brands and HCPs. ❤️ When the trust exists, decisions are made with confidence, patients are treated swiftly and effectively, and outcomes will improve. Surely this is what it's all about... If you like the idea of using content to build trust, then you'll love the resources and insight we have over at 👉 https://lnkd.in/eYnJ_yHR What do you think is the mindset we need to adopt as healthcare marketers? #pharma #medicaldevices #biotech #medicalaffairs #pharmamarketing Brandcast Health #medcomms

As a rule of thumb, pharma brands should follow three key steps to promote patient centricity: • get to know their audience inside out, • provide real value to them, • connect through the channels where their customers need them to be. But there are also a few things to implement on the organizational side of the company - I put those in the carousel, swipe. #patientcentricity #organizationalchange #patientcare