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Media industry buzzwords in 2023 included 2023 artificial intelligence, made-for-advertising websites and sustainability. This survey looked publishers' focus for 2024. Survey: Publishers to Focus on Digital Subscriptions, Advertising Solutions in 2024 https://ow.ly/MzlZ50QiAYQ

I took a deep dive into the EU's Digital Markets Act (DMA) and Digital Services Act (DSA) and tried to make sense of what they might mean to the digital advertising ecosystem overall, and especially for publishers. Check it out: https://lnkd.in/ekYNHRc6

🔎 As the digital advertising landscape evolves, ensuring trust and transparency is more important than ever. This recent article highlights the growing concerns around Google’s trust with advertisers. At TrafficGuard, we believe that independent validation and certification are crucial for maintaining integrity and confidence in the advertising ecosystem. Together, we can build a more trustworthy and transparent digital advertising future. Read more about the importance of independent oversight 🔗 https://lnkd.in/g8CiNWht

Value creation in Advertising is important! In the evolved digital world, publishers need to create extrinsic value that simplifies the life of the buyer and makes them achieve their Goals. https://lnkd.in/dVnJEWfe

Exciting updates and enhancements from Google Local Services Ads (LSA) are on the horizon to augment your reach to potential customers. Let’s dive into the latest developments designed to refine your advertising strategy and amplify your presence on the digital frontier. https://lnkd.in/guGruaTt

🚨 Attention CMA Members! Join us tomorrow for our newest webinar: Growing Digital Advertising Revenue without Losing Your Editorial Soul. Led by Hugh Macken of VMR Communications, LLC, this webinar will introduce a novel advertising revenue model that is quietly reversing this trend for both print and digital publications by reverting to traditional advertising principles and re-establishing more direct relationships between publishers and advertisers that are not mediated by big tech. https://lnkd.in/gnejGtup

Check out Qubi! ...and explore the hidden costs of digital advertising on mobile platforms. Uncover the challenges brands face in achieving a balanced return on investment. In a world driven by ever-rising ad costs, discover the impact on your marketing strategies. Are there more sustainable alternatives? Contact Qubi for a conversation on successfully navigating the complexities of digital advertising. 

In our latest Insights&Attitudes report, we examine the hot-topic item in the industry: MFAs. Defined as low-quality sites designed with the specific purpose of advertising arbitrage, MFA websites have proved to be a quandary for the ecosystem. On the one hand, these are low-quality environments with low organic traffic, on the other, they look fabulous on paper to advertisers focused on legacy metrics: high measurability, availability of inventory, viewability rates, and low levels of invalid traffic. The problem is that these legacy metrics don’t correlate to business outcomes. But there is hope. The future will see a move from ‘Made for Advertising’ websites to ‘Made for Attention’ buying strategies. In partnership with ExchangeWire, Lumen Research Ltd wanted to understand how UK and US advertisers are planning media around MFA websites, and how attention-focused buying strategies can militate against spend wasted on these domains. Download the full report here: https://lnkd.in/eurYzJys

Moving the debate from ‘made for advertising’ to ‘made for ATTENTION’ Top tips: 1. Quality content = quality attention. Journalistic content matters. 2. Go solo. Attention is massively divided when ads are served next to each other 3. Invest in ‘Made for Attention’ formats: Teads, Snap Inc., WeTransfer, Seedtag, Anzu.io, Azerion, Ogury , Mobkoi, Digital Turbine…and many others drive disproportionate attention Read on to learn more

Google Local Service Ads Explained: Learn about this powerful advertising platform that connects local service providers with customers in their area. Find out how it works and why it could benefit your business. Check it out: https://lnkd.in/gMv9xbPm @justincherring