Dot Dot Dash Co-Founder, Jason van Bruggen was recently named "One of the people shaping the future of creativity" and one of the Top Ten Commercial Directors in the World by advertising's most respected voice, the Cannes Lions International Festival of Creativity, 2023. Congratulations to a guy who lays it all out for our partners on the regular. Nice to see you get some well-deserved accolades!
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I recently watched the Actors' Roundtable featuring all 24 Oscars nominees. What struck me about the discussion was that none of the actors tried to act like "experts" or as if they knew more about acting than the others present. They simply talked about their experiences and shared their thoughts. It felt like watching six regular people having a conversation. The actors were authentic and genuine. They didn't force themselves to speak more or less than they wanted to. They didn't try to be dramatic or show off their ego for the camera. This learning can be applied to the context of advertising and marketing. -Your brand doesn't have to be objectively better than others. Rather, it should have a unique identity that sets it apart.- #advertisingandmarketing
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This year's Oscars dazzled, smashing viewership records with an impressive 41% year-over-year increase in readership, as reported by the Teads Media Barometer. ✨ MediaPost highlighted that the Academy Awards experienced a remarkable 37% surge, reaching a four-year peak of 19.5 million viewers. 🎥 Check out key Insights from the Teads Media Barometer, Powered by Contextual Intelligence: • The fervor surrounding "Barbie vs. Oppenheimer" and the notable omission of Margot Robbie and Greta Gerwig from the Best Actress and Director category propelled a significant 41% year-over-year boost in Oscars readership the day following the awards. • From Ryan Gosling's "Kenergy" to John Cena's nudity, Billie Eilish's standing ovation to Al Pacino's lack-luster delivery; in terms of Global readership over the past 7 days, it was Emma Stone's surprise victory in Best Female Actor made her the most read person from the Oscars. *Does Readership Predict Oscar Wins?* Emma Stone's Lead: • Her Best Female Actor win, with pageviews five times higher than Lily Gladstone's, suggests a correlation between readership and winning. Best Actor Insights: • The competition between Bradley Cooper and Cillian Murphy for Best Actor was a hot topic, illustrating how widespread appeal and substantial readership can mirror the dynamics of Oscar outcomes. Despite Cooper's popularity, Murphy's win, coupled with the intrigue surrounding his potential as the next James Bond, significantly amplified his online footprint. Best Picture Trends: • Despite "Oppenheimer" winning Best Picture, "Barbie" dominated pre-Oscar conversations, thanks to its cultural impact, leaving many to question the exclusion of Margot Robbie and Greta Gerwig from the nominations. Discover more on the blog here >> https://hubs.li/Q02plQCQ0 #oscars #oscarsdata #academy #academyawards #barbie #oppenheimer #cillianmurphy #christophernolan #margotrobbie #gretagerwig #bradleycooper #johncena #billielish #emmastone #viewership #tv #contextual #cookieless #data
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Does Readership Predict Oscar Wins? Emma Stone's Lead: • Her Best Female Actor win, with pageviews five times higher than Lily Gladstone's, suggests a correlation between readership and winning. Best Actor Insights: • The competition between Bradley Cooper and Cillian Murphy for Best Actor was a hot topic, illustrating how widespread appeal and substantial readership can mirror the dynamics of Oscar outcomes. Despite Cooper's popularity, Murphy's win, coupled with the intrigue surrounding his potential as the next James Bond, significantly amplified his online footprint. Best Picture Trends: • Despite "Oppenheimer" winning Best Picture, "Barbie" dominated pre-Oscar conversations, thanks to its cultural impact, leaving many to question the exclusion of Margot Robbie and Greta Gerwig from the nominations. Discover more on the blog here >> https://hubs.li/Q02plQCQ0
This year's Oscars dazzled, smashing viewership records with an impressive 41% year-over-year increase in readership, as reported by the Teads Media Barometer. ✨ MediaPost highlighted that the Academy Awards experienced a remarkable 37% surge, reaching a four-year peak of 19.5 million viewers. 🎥 Check out key Insights from the Teads Media Barometer, Powered by Contextual Intelligence: • The fervor surrounding "Barbie vs. Oppenheimer" and the notable omission of Margot Robbie and Greta Gerwig from the Best Actress and Director category propelled a significant 41% year-over-year boost in Oscars readership the day following the awards. • From Ryan Gosling's "Kenergy" to John Cena's nudity, Billie Eilish's standing ovation to Al Pacino's lack-luster delivery; in terms of Global readership over the past 7 days, it was Emma Stone's surprise victory in Best Female Actor made her the most read person from the Oscars. *Does Readership Predict Oscar Wins?* Emma Stone's Lead: • Her Best Female Actor win, with pageviews five times higher than Lily Gladstone's, suggests a correlation between readership and winning. Best Actor Insights: • The competition between Bradley Cooper and Cillian Murphy for Best Actor was a hot topic, illustrating how widespread appeal and substantial readership can mirror the dynamics of Oscar outcomes. Despite Cooper's popularity, Murphy's win, coupled with the intrigue surrounding his potential as the next James Bond, significantly amplified his online footprint. Best Picture Trends: • Despite "Oppenheimer" winning Best Picture, "Barbie" dominated pre-Oscar conversations, thanks to its cultural impact, leaving many to question the exclusion of Margot Robbie and Greta Gerwig from the nominations. Discover more on the blog here >> https://hubs.li/Q02plQCQ0 #oscars #oscarsdata #academy #academyawards #barbie #oppenheimer #cillianmurphy #christophernolan #margotrobbie #gretagerwig #bradleycooper #johncena #billielish #emmastone #viewership #tv #contextual #cookieless #data
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Freelance Copywriter/E/G/CD | 700+ ad/design/digital agencies | Archive Magazine #1 ranked U.S. writer of the decade | D&AD✏️| 6x One Shows | Named 1 of 19 Graphis Advertising Masters | One Show/Webby/Mercury/EFFIE Juror
If every agency wins AdAge's A-list local/regional/national/international Agency of the Year gold, silver or bronze award every year, then NO agency actually wins AdAge's A-list local/regional/national/international Agency of the Year gold/silver/bronze award every year. (Especially when it's mostly based on getting creative with the numbers, not how creative the work actually is. Heck, I should start submitting my CPA for this award, he's WAY more creative than I am when it comes to adding and removing 0s.) The fact is, the only agency that should easily win this award every year by creative default is still independent and it still shows Wieden + Kennedy. #Adage not #AdAge
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How to Watch the 2024 Oscars
How to Watch the 2024 Oscars
wired.com
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How to Watch the 2024 Oscars
How to Watch the 2024 Oscars
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How to Watch the 2024 Oscars
How to Watch the 2024 Oscars
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How to Watch the 2024 Oscars
How to Watch the 2024 Oscars
wired.com
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How to Watch the 2024 Oscars
How to Watch the 2024 Oscars
wired.com
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