Dorothy Kilroy (she/her)’s Post

TFN SPOTTED: Immersive Mixed-Reality Ad from Shanghai Disney Resort Amazing use of mixed-reality from Shanghai Disney Resort promoting the Zootopia Concert. The setup uses 'skeletal tracking' to bring characters to life and turns passers by into the main attraction, bringing a sense of magic to the real world. Is this the future of advertising? Let us know in the comment section.. 💡 Credit: Shanghai Disney Resort - h/t Stephan Bischof & Famous Campaigns #advertising #marketing #mixedreality #technology

🎥🌟 Step into the future of outdoor entertainment with cutting-edge digital signs! 🌟🎥 Imagine watching your favorite movies under the stars, surrounded by stunning visuals that bring the magic of cinema to life. With state-of-the-art digital signs, outdoor theaters are getting a modern makeover that will leave you speechless. Gone are the days of traditional, static signage. These digital signs offer dynamic and vibrant displays that captivate audiences and enhance the overall movie-watching experience. From crisp and clear visuals to immersive sound systems, every element is designed to transport you into the world of cinema like never before. But it doesn't stop there. These digital signs also open up a world of possibilities for theater owners and advertisers. With the ability to display targeted ads, promotions, and interactive content, outdoor theaters can create engaging experiences for their audiences while generating additional revenue streams. Whether you're a movie lover, a theater owner, or a savvy marketer, embracing this modern technology is a game-changer. By incorporating digital signs into your outdoor theater, you're not only elevating the movie-watching experience but also staying ahead of the curve in a competitive industry. So, why settle for traditional outdoor theaters when you can embrace the future? Let's revolutionize the way we enjoy movies and create unforgettable memories under the stars. 🌌🍿 #OutdoorTheaters #DigitalSigns #digitaloutofhome #outdoordigitalsignage #digitalkiosk #UseYourOutsideVoice

Discover how 3D is revolutionizing movie marketing! 🎬🌆 We are happy to introduce our latest collaboration with Sony Pictures Entertainment Argentina for #Ghostbusters In a bold move, we transformed a typical Microcentro scene into a gripping narrative spectacle: the moment freezes, the ground cracks open, and ghosts burst forth in a haunting display. This innovative #FOOH (Fake-Out-Of-Home) campaign not only grabs attention but also transports viewers directly into the film's universe, setting a new standard for engaging potential movie-goers. This project highlights the power of immersive advertising to tell a story and captivate an audience, making every interaction memorable. Through strategic use of cutting-edge technology and creative storytelling, we're not just promoting a film; we're inviting the audience into its world. Check out the video and see why this campaign is a game-changer in film marketing. 🚫👻 #Ghostbusters #ERKS #Sony #SonyPictures #SonyArgentina #FOOH #OOH #3DStudio #VFX

Gaussian Splatting is the future of everything #3D. If you want to learn more about the use cases of Gaussian Splatting or collaborate, feel free to send a DM 🤘 Gaussian Splatting #gaussiansplatting #3DGS #4DGS

QR code technology is another easy way to make digital billboards useful for viewers and brands alike. These QR codes aren’t just the gateway to access an interest-stirring product but a tool to analyze how many people are intrigued and spend time searching about your business or what you make! Through digital signage analytics , brand can gather intelligence on the total number of scans and most active hours of the day, which could help you analyze how to optimize your ads! Watch how Subway campaigned for their subs using QR codes on digital billboards:- Very interactive and engaging content and formulation 😊 #technology #digitalintegration #advertising #digitalooh #3d #innovative #interactive #enagaging #brands #ooh #marketing #appenhancement #digital

🎥 CGI in Advertising: Transforming Brand Storytelling in 2024! 👀 CGI (Computer-Generated Imagery) is changing the game in advertising, bringing brands' stories to life with incredible visuals and animations. From lifelike product shots to imaginative worlds, CGI is generating a lot of attention for brands that embrace it. Behind the scenes, CGI videos go through concept creation, modeling, animation, lighting, and post-production, resulting in immersive and visually stunning content. What to see some examples of how CGI is being used? Check out the video below! #CGI #AdvertisingTrends #BrandStorytelling #VisualEffects #2024Trends https://lnkd.in/gzkx6zuG

🎥 UFO Moviez takes centre stage once again, showcasing its dominance in the world of in-cinema advertising. With a staggering network of over 3,500 screens, including 2,000 multiplexes and 1,500 single screens, UFO Moviez stands tall as the undisputed leader in the industry.   🌏 But what truly sets us apart? It's our unparalleled reach that spans across more than 1,600 cities nationwide! From bustling metropolises to quaint towns, UFO Moviez brings the magic of cinema advertising to audiences far and wide. And here's the kicker: we're not stopping there! With each passing day, our network expands, reaching new corners of the country and connecting brands with their target audience like never before.   💼 During FY24, India's net box office collection amounted to approximately Rs. 10,600 crores. Additionally, UFO Movies accounted for 42% of the nation's footfall in the same fiscal year.   These numbers speak volumes about the immense impact UFO Moviez has on audiences nationwide. But beyond the statistics lies the real magic – the power of storytelling, the thrill of anticipation, and the shared experience of watching a film on the big screen.   🚀 Join us as we continue to redefine the possibilities of in-cinema advertising. Together, let's create unforgettable moments, inspire audiences, and elevate brands to new heights of success.   #UFOmoviez #InCinemaAdvertising #Entertainment #CinemaExperience #AdvertisingInnovation Siddharth Bhardwaj PRAVEEN PAHUJA Sachiin Guptaa

#madeyoulook Check out Intus Specialist Health Care extending brand reach & promoting local services across Dunedin's newest digital out-of-home (DOOH) LED video wall with Flight Information Screen (for even more impressions) live at Dunedin Airport. Did you know Bishopp digital assets accommodate animation and full motion video in the airport environment? Now that's a real OOH point of difference! Be Seen with Bishopp 💙✈ #askmehow #airportgateways #gatewaytotheregion #dooh #advertising #airportadvertising

Supercell made a five-minute ad for their new game featuring famous actors: • Chris Hemsworth (Thor) • Auli'i Cravalho (Moana) • Christina Ricci (Wednesday from "The Addams Family") • Ken Jeong (Mr. Chow from "The Hangover") • Will Arnett (Batman from "The LEGO Movie") The budget for this ad is comparable to the GDP of a small European country 🤯 Why did Supercell make such a long and expensive ad? Why not just a short one? Making a video requires a lot of resources, including renting equipment, makeup, renting a filming location, and paying the team. The cost of making a long video is not much different from making a short one because the main expenses remain the same. Additionally, by creating a long video, the company got more material to work with. This material can be split into several short ads to test different ideas. This approach helps avoid the risk of one short ad failing and allows choosing the best clips for further use. This way, Supercell optimized their marketing efforts and achieved better results. 🎯 For more details and examples, visit my tg blog https://lnkd.in/eFku6-AV ✨ #Supercell #SquadBusters #GameMarketing #Advertising #ChrisHemsworth #CreativeMarketing #DigitalMarketing #MobileGames #GamingAds #VideoProduction #Marketing

"We're not big enough to use cinema advertising." You're wrong, you are and CINEMA IS BACK with the likes of Universal's animated adventure movie Migration and the Bob Marley biopic One Love contributing to a +9.0% year-on-year increase in admissions (Feb 2024 -v- Feb 2023). As if that's not reason enough, here are our top 5 as why you should consider cinema as part of your marketing mix... 1️⃣ It's the biggest profile setting you can advertise in - huge screens, superb sound, and amazing images making it a fully immersive and emotive experience 2️⃣ You'll reach a fully captive audience - with no ad avoidance in an uncluttered 360-degree environment ads are part of the cinema experience 3️⃣ It negates inflation - with a lower CPT than TV, cinema advertising is more affordable than you think 4️⃣ It provides incremental reach - you'll reach a brand-new audience 5️⃣ Brand consideration - your campaign will have greater cut through making customers more likely to consider your brand Still need a reason to choose cinema? #cinema #cinemaadvertising #advertising #agency #mediabuyingagency #media #advertising #marketing #marketingmix 📸 #pearlanddean