Dor Birnboim’s Post

Nice overview here all indeed digital influencers and developers on what to expect from the top echelons of #CES2024. Thoughts on the expectations wel-summarized here by Heater? https://lnkd.in/gAhiKktr

VidCon, founded in 2010 by YouTube veterans John and Hank Green (Vlogbrothers) and acquired by Paramount in 2018, has become the historic memory of the creator economy. ⭐ It’s no surprise that this year’s main theme was the creator economy’s “coming of age.” While some attendees opted for Cannes Lions over VidCon this year, the event still enjoyed a strong presence from creators, platforms, and brand executives. Beyond the rooftop networking events, platforms like YouTube and Instagram impressed attendees with their offsite activations. YouTube's all-star lounge featured exclusive swag and promoted their Partner Program, while the Instagram Café showcased cutting-edge AI tools and Meta's smart glasses. Although there was a slight dip in brand attendance, several top executives participated in insightful panels. A standout session brought together Kim Larson, YouTube’s Head of Creators, and Ian Trombetta, the NFL’s Head of Social, Influencer, and Content Marketing, alongside creator Adam (Adam W) Waheed. Additionally, Christian L. Tom, the White House’s Director of Digital Strategy, announced during a panel with newsmaker Jessica Yellin, that the White House will host a creator conference on August 14. LinkedIn's creator marketing was another highlight, underscoring the platform's expanding influence in the space. Discussions on AI were also prevalent, emphasizing its role in scaling production and enhancing creativity rather than replacing human talent. It's been an exciting year for creators, and we're looking forward to what’s next! cc: Jessica Tobey, Lenny Shteynberg, Goldie Chan #Vidcon #Vidcon2024 #creatormarketing #influencermarketing

Is it weird that when you go to submit a speaker proposal for a conference, you're asked if you're a member of their organization? It feels like they won't let you speak unless you pay to be part of their membership. In my eyes, this turns away great speakers who don't want or need to pay to play. There's a lot of talk about what needs to change in industry conferences, and I believe this is a core issue. We shouldn't source speakers based on how much money they pay an organization or how well-connected they are to the panel choosing the speakers. We need to widen our reach, find undiscovered talent, and give them a stage. I'd love to see Journey More on stage, sharing how they work with properties as influencers to drive direct bookings. Who do you want to see?

https://lnkd.in/gckVTBcV Great blog from Shannon Bahkre on being your best, with three choice nuggets from the recent NSA Speakers Influencer Conference: 1. Be the best at improving 2. Relentlessly focus on your audience 3. Be ALL IN

🎶 Heading to NYC for #InsurTechWeek in June? Join Us at 'The Sound of Underwriting'! We're merging underwriting expertise with creative flair, revealing the surprising similarities between music and insurance. 🗓️ June 4th   📍 NYC Seminar and Conference Center 🔍 What's in Store for You: - Keynote Performances: Discover how music shapes our understanding of risk. - Interactive InsurTech Sessions: Hear about the latest dynamic risk management technology. - Workshops: Master the art of risk balance across various sectors. - Networking: Connect with global influencers, underwriting pros, and top industry leaders. 🎟️ Secure Your Spot! Check out the link in the comments to register. 👉 Know someone who thrives at the intersection of music and insurance? Tag them in the comments! #RiskInnovation #ArtisticInsurance #InsurTech #NetworkingOpportunity #InsuranceIndustry #Underwriting #InsurTech #RiskManagement #InsurTechNY #InnovationInInsurance

At the Boye & Company #CMSKickoff24, I had the opportunity to speak about the topic of "Earnfluencing," which is a mix of "earned media" and "influencing/influencer strategies." One of the main takeaways I wanted to disseminate is that we all have a unique voice, a unique take, and especially to the folks in this rarefied room, expertise and know-how that spans decades and is extremely valuable to the marketplace. We ended the session with a real-world exercise, to put "earnfluencing" into action. Each table was to take a #CMSSelfie and choose one of the members to be the main Linkedin poster. The members of the tables all connected with each other on Linkedin so that they could tag in the photo, but also so that they could stay connected after the conference. This collage is the result of their efforts. Algorithms may be constantly changing, but pictures of individuals smiling, connecting, and enjoying each other's company will always be undefeated. The posts that house these images can be found below. Look at the engagement, the comments, and most importantly, the human connection bridging into the digital. Join the conversation! * https://lnkd.in/gaTKH7ia * https://lnkd.in/grzgGuWc * https://lnkd.in/gEKCMuZb * https://lnkd.in/g8Tub8R3 * https://lnkd.in/gmCmsKJ7 * https://lnkd.in/gRig9ktu * https://lnkd.in/gHjWztc5 * https://lnkd.in/g_5BvpmS * https://lnkd.in/g-dxh5aX * https://lnkd.in/gn4JTcne * https://lnkd.in/gBGJgHPF

LinkedIn's recent "Image Squeeze" is impacting your audience engagement. Our CEO, Michael B., shares insights with Exhibition News on how to adapt and thrive: 1. Posts with large images get 6x more reach 2. Linkless posts average 29,337 impressions vs. 4,714 for linked posts Don't let algorithm changes derail your event marketing. Read the full article to stay ahead of the curve. (https://lnkd.in/eBvQnmHB) #EventMarketing #LinkedInStrategy

🌟 The Power of a Strong Social Media Presence for Businesses 🌟 📈 Enhanced Visibility: Reach a wider audience and stay top-of-mind. 💬 Engagement and Interaction: Connect with your audience, build relationships, and receive valuable feedback. 📱 Brand Authority: Establish your expertise and credibility in your industry. 🌐 Global Reach: Expand beyond borders and tap into international markets. 💡 Innovation Hub: Stay updated with industry trends and discover new opportunities. Your business's social media presence can be a game-changer! 💪🚀 #SocialMediaImpact #BusinessSuccess

Engaging an experienced agency to organize a business event is paramount as they ensure that the right audience is targeted and the event is meticulously tailored to achieve specific objectives. 🚀 💻 #events #lowbrandawareness #tailoredevent

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