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Business Development Manager @ Opinary

5 Reasons Why the "User Needs Model" Wins in Audience-Centric Journalism At the International Journalism Festival in Perugia, Dmitry Shishkin, the "user needs guy" and CEO of Ringier Media International, discussed how audience data can inform editorial decisions. The User Needs Model he developed is a game-changer. Here is 5 reasons Why: 1. It Goes Beyond the Story: It goes beyond what to cover, focusing on how to tailor your story to resonate with your audience's needs. 2. Drives Data-Driven Decisions: It allows you to analyze audience data to see what topics and formats perform best, guiding your editorial choices for maximum impact. 3. You Can Start Small & Scale: No information overload! Analyze data section-by-section and by topic for actionable insights. 4. The Audience Editor Combines Data with Journalism: This unique role combines journalism and data analysis, keeping the newsroom laser-focused on user needs (as championed by Shishkin himself). 5. It's Flexible: Start with basic reach metrics, then delve deeper into engagement based on your business model (subscriptions vs. ads). People consume news for a variety of reasons. The User Needs Model helps you identify those reasons and tailor your content to best serve them. How do you engage with readers and understand their needs? PS. You can subscribe to the course by email here: https://lnkd.in/dNBYsGdM. You can also reach out to Emma Löfgren The Fix Media you have questions or want to share your own audience experiments. Thanks smartocto for the graphic. #Journalism #ContentMarketing #Media #DataDriven #News #Innovaation #Needs

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