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We’re just four months into 2024 & already the marketing world has been buzzing with the most creative ad campaigns we’ve seen in a while! From Cadbury UK’s 200 years legacy celebration & Specsavers’ car stuck on a bollard stunt to Uber eats Super Bowl ad with David & Victoria Beckham, re-creating their viral “Be Honest” moment from their documentary 👀 Which is the most scroll-stopping? I think it might be this one! Let’s take a deeper look at the iconic Rhode lip case from Hailey Bieber & her team 👄 Rhode could've gone in the direction of keyrings à la Carmex & other brands, but that's already been done. So instead they innovated. They met the lip balm lifestyle trend with a solution that enables consumers to keep their lip balm on hand by attaching it to the only other possession most people have on hand at most times. It sounds simple, but it's genius 💡 There are two noteworthy marketing strategy aspects at play here. First, the lip case presents the perfect opportunity for Rhode to cross-promote their lip balms. If you hadn't already guessed, the lip case is only compatible with Rhode lip balms. Consumers are therefore likely to swap their current lip balm for Rhode just to use it with the case. Second, the lip case design almost guarantees constant promotion for the brand. Every time a user takes their phone out in public or shares a selfie, the Rhode brand will benefit from free exposure. & according to Semrush, there were 1.2M searches (a 60% increase) for Rhode Skin in February. It’s clear to see how the lip case sold out in under 30 minutes of launching! ✨ Tapping into the viral Rhode lip gloss phone case, Heinz have recently taken to Instagram to promote their own case perfectly crafted to hold a single sachet of tomato ketchup. While they're not available for sale (yet), they're also proving incredibly popular! 🍅 Who else is loving the creativity & innovation happening in the world of advertising at the moment? What’s been your stand-out ad campaign of the year so far? I’d love to hear in the comments 👇 #CreativeCampaigns #Ads #Marketing #ThursdayThoughts

Nestlé's most successful marketing campaign: "Kit Kat: Have a Break, have a Kit Kat" campaign, it is an iconic and long-running campaign that has resonated with consumers around the world. The campaign's core message is about taking a break from the daily grind and enjoying a moment of relaxation with a Kit Kat chocolate bar. Here are some key elements and reasons why this campaign has been successful: 1. Simplicity: The campaign's tagline, "Have a Break, Have a Kit Kat," is simple and memorable, making it easy for consumers to recall the brand and its message. 2. Universal Appeal: The concept of taking a break is relatable to people of all ages and backgrounds, making it relevant to a wide target audience. 3. Consistency: The campaign has been consistently used over the years, establishing a strong brand identity and association with the Kit Kat brand. 4. Multichannel Approach: Nestlé has used various marketing channels to promote the campaign, including TV commercials, print ads, digital advertising, and social media. This comprehensive approach ensures maximum reach and exposure. 5. Humor: Many of the TV commercials in the campaign have incorporated humor, which helps create a positive emotional connection with consumers. 6. Product Placement: The product (Kit Kat chocolate bar) is prominently featured in all the advertisements, reinforcing brand recognition and driving product sales. 7. Interactive Marketing: The campaign has encouraged consumer engagement through various interactive initiatives, such as encouraging people to submit their "Kit Kat break" photos and videos on social media. 8. Cultural Adaptations: Nestlé has tailored the campaign to suit different cultures and countries, ensuring that the message remains relevant and resonates with local audiences. 9. Longevity: The "Have a Break, Have a Kit Kat" campaign has stood the test of time, becoming deeply ingrained in popular culture, and has maintained its effectiveness over several decades. Now take a break from LinkedIn and have a KitKat. 😉 #kitkat #nestle #marketingcampaign #marketing

How do you rebrand after 100 years? Take a leaf out of Ocean Spray’s book. The cranberry juice company has been exploding back into relevance lately, taking advantage of new social media platforms like TikTok. Plus, their video adverts are helping them to stay relevant, too. They’re all about turning the mundane into something fun, which aligns with their tagline, ‘wildly uncommon’. Their latest ad is all about making the festive season more exciting with their cranberry juice drink and shows a staid office party becoming unexpectedly thrilling. Their most recent marketing really seems to have tapped into the current culture. Do you think Ocean Spray is a good example of a traditional brand becoming relevant once more? https://lnkd.in/eb5D_Qub #Marketing #Strategy #AffiliateMarketing

Friendly reminder from David Ogilvy - "It's not creative unless it sells." This can be what happens when you chase clout or "culture" and don't approach creative from a strategic point of view. Solo Stove has one of the most viral campaigns of the year. Result? Their CEO has been fired for, well, wasting money on Snoop Dogg ads that didn't convert to purchase. According to the brand's interim CFO: "“While our unique marketing campaigns raised brand awareness of Solo Stove to an expanded and new audience of consumers, it did not lead to the sales lift that we had planned, which, combined with the increased marketing investments, negatively impacted our EBITDA.” My guess is Snoop is not an aspirational figure for most Solo Stove consumers, and that on the flip side most diehard Snoop fans simply don't prioritize the need for a smokeless outdoor fire pit thing, especially during the holidays and with inflation at 3.1%. Another note - from the ad itself it's difficult to tell WHAT Solo Stove even is. A grill? A firepit? What do I DO with it? Why do I need it? Solo Stove you've got great traction now. Call us if you want some advice. https://lnkd.in/ggg3zCHJ

This is spot on. Touch of humour. Empathy. Simple yet warming story, well crafted from a cinematography stand point. #advertising #branding #communication #campaign

That’s a wrap! August 31st marks the last day of the Liquid I.V. summer brand campaign: Real Hydrating. And at this point, if you’re over reading another boastful LinkedIn post that attempts to mask self-applause in corporate jargon KEEP SCROLLING! Because this is that, except I won’t hide it ;) We’re getting REAL (hydrating). I’m a proud member of the most hydrated Marketing Team on the planet: 💧 $20 million media investment with thousands of targeted creative assets 💧Nationwide festival takeover with presence/sampling at Coachella, Gov Ball, Bonnaroo, Essence Festival, Rolling Loud, Lollapalooza, Outside Lands 💧Disney activation for the 1st ever Black Little Mermaid premiere 💧Partnerships with Sofi Tukker, Drai’s, Barry’s Bootcamp, Bumble 💧2 trending social campaigns with diverse macro and micro creators who keep it real 💧First-time taste tests with real consumers, 3D animated bitesize content pieces with multi-million views 💧Press in Billboard, Forbes, Glossy, WWD, Digiday, People, Nylon, Pop Sugar, etc. 💧Retail marketing toolkits, elevated nationwide displays, oh and we were #1 Most Purchased Product on Amazon Prime Day ~exhale~ In the last 4 months, I hope you learned that optimizing your health doesn’t have to be exclusive, expensive, unattainable, or make you feel bad. Sorry, almond moms. In fact, it should be as easy as turning on your tap water. Hydration is for everyday wellness, everyday realness. Realness like the baggage claim sweats, impromptu video game victory dances, sprinting between festival sets, all-day toddler defense, and high speed running…errands. Hydration for real life, real people. That's Liquid I.V. This is to the people behind the packets. Stacey Andrade-Wells and Brittany Shaw for leading us. Brooke Cullison the media mogul. Lauren Sedmak, Hannah Shanken, Reigna Everidge, Samantha Berenter, CAPM, Hannah Banks for managing $20M worth of creative assets. Helen G. for consumer testing every touchpoint. Nicole Candiff for leading all partnerships, activations, and collabs alongside Colleen Finlon and Anthony Yodice. Masoma Imasogie demolishing social with the help of Carly Hart. Mariano Said, Erin Shore, Brenda Valle, Andrea Antezana doing all the influencing. Valerie Geller elevating all POS. Marisol Torres press beast. Luke Henika keeping us on the pulse. And to the tons of people and teams I did not mention who had a hand in this- thank you.

Their milkshake brings all the - no wait, wrong R&B jam. Yazoo enlist TLC’s “No Scrubs” for an in-car singalong which finds the joy in mundane moments and lands as the best dairy ad since 1989. Find out what makes a simple ad so effective in our exclusive Test Your Ad report and write-up. https://bit.ly/3O5JBbc FrieslandCampina Maren Fuhrich Dániel Nyeste-Kállay Meera Gangani Digital Natives Oliver Elmes Charlie Frank Chloe Campbell Rupert Elmes #advertising #marketing #branding #marketresearch

👉 Have you ever wondered why The Coca-Cola Company still invests in advertising despite being a globally recognized brand? 🥤💡 Uncover the psychology behind brand reinforcement and its impact on consumer behavior! 1. **Brand Familiarity**: One of the key reasons for ongoing advertising is to maintain and reinforce brand familiarity. Continuous exposure to Coca-Cola's branding and messaging keeps the brand at the top of consumers' minds, making them more likely to choose it over competitors when making a purchase decision. 2. **Emotional Connection**: Coca-Cola's advertising often focuses on evoking positive emotions, such as happiness, joy, and togetherness. These emotional connections create a strong bond with the brand, fostering loyalty and leading to repeat purchases. 3. **Top-of-Mind Awareness**: By consistently advertising, Coca-Cola ensures that it stays at the forefront of consumers' minds. This top-of-mind awareness is crucial, especially in the highly competitive beverage industry, where numerous choices are available. 4. **Differentiation**: Despite being a recognized brand, Coca-Cola faces competition from various other beverage companies. Advertising helps differentiate their products, highlight unique selling points, and maintain a competitive edge. 5. **New Product Introductions**: Advertising also allows Coca-Cola to introduce and promote new products or variations to its existing lineup. It helps create excitement and curiosity among consumers, encouraging them to try the new offerings. 6. **Influence on Decision-Making**: Repetition is a powerful tool in advertising. The more consumers see and hear about Coca-Cola, the more it influences their subconscious minds. This phenomenon, known as the mere exposure effect, can lead to increased preference for the brand. 7. **Cultural Relevance**: Coca-Cola's advertising campaigns often tap into cultural moments and celebrations, making the brand feel relevant and relatable to diverse audiences worldwide. 8. **Building Trust**: Advertising helps build trust by consistently delivering on brand promises and maintaining a positive brand image. This trust is crucial for consumers to feel confident in choosing Coca-Cola repeatedly. In conclusion, the psychology behind Coca-Cola's ongoing advertising lies in brand reinforcement, emotional connection, top-of-mind awareness, differentiation, and influencing consumer behavior. By continuously investing in advertising, Coca-Cola solidifies its position as a beloved and iconic brand that remains relevant and resonates with consumers worldwide. #cocacola #brandawareness #brandmarketing #marketing #advertisingstrategies #linkedingrowth #consumerbehavior #digitalamarketing

As this fantastic ad from Quaker shows, print ads have the power to make meaningful and memorable brand centric connections with the audience that deliver positive commercial outcomes. How does this ad make emotively meaningful brand centric connections? 💔👀 😍 🔥 It humanises a data point and brings it to life in a visually arresting, creative way that is easy to understand. The thermal imagery shows the unfed children as being cold and blue in stark contrast to their glowing fed classmates which triggers an emotional reaction and then links Quaker to it as part of the solution through it's partnership with Magic Breakfast. 👀 the attention-grabbing headline hooks people in: "I liked the heading it was clear and strong and drew attention and it's relevant about the number of children going hungry, I liked that Quakers are behind it and supporting them" Active involvement - Top 7% Interest - Top 15% 💔 showing the children who haven’t had breakfast as cold and blue, humanises the statistic and powerfully hammers home the lived reality of these young people in a very impactful and memorable way. "The distinction between the hungry and not hungry children made a real impact. I think it’s attention grabbing and quite memorable." Ad distinctiveness - Top 2% Likeability - Top 11% 😍 People feel more positively about Quaker because they are actively making a difference by providing 3 million warm breakfasts. It makes them feel the brand is different to others. "Kids hungry makes me sad. Happy Quakers are helping" Brand Difference  – top 5% Brand Affinity  – top 11% Making a positive difference to society - top 5% 🔥 This ad smashes it when it comes to effectiveness metrics in the short-term, but is particularly strong at building predisposition to choose the brand over other alternatives in the longer term. Short-term sales - top 26% Longer term power - top 13%). We brought to life how brands can do this in our Insights by Kantar Resolutions webinar, sharing Christmas inspired insights that can underpin the effectiveness of great advertising all year round. This highly effective ad from PepsiCo is an inspiring example of how to get it right. Look out for posts from my fab colleagues Helen Rowe and Simon Atherley continuing the conversation on the commitments that you can make that drive more effective marketing outcomes for your brand. PepsiCo Elle Atton pallavi mishra

Maximizing Returns: The Crucial Link Between Brand Awareness and ROI in Advertising In today's fast-paced business landscape, the significance of Return on Investment (ROI) cannot be overstated. For companies striving to stay ahead, understanding the intricate relationship between ROI and brand awareness is key to unlocking success. Let's delve into why maximizing ROI and building brand awareness go hand in hand with any effective advertising strategy. 1. Establishing Credibility and Trust: Brand awareness lays the foundation for credibility and trust in the market. As consumers become familiar with a brand, they are more likely to trust its products or services. A high level of trust contributes to positive customer experiences, fostering loyalty and increasing the chances of a positive ROI over the long term. 2. Driving Consumer Engagement: Brand awareness creates a connection between the brand and its target audience. Engaged consumers are more likely to interact with advertising content, share it with others, and become advocates for the brand. 3. Expanding Market Reach: Brand awareness is synonymous with expanding market reach. A widely recognized brand is more likely to capture the attention of new audiences and tap into previously untapped markets. 4. Differentiating from Competitors: In crowded markets, differentiation is crucial. Brand awareness helps a business stand out from competitors by creating a distinct identity in the minds of consumers. When a brand is easily distinguishable, it becomes the preferred choice, leading to increased market share and a higher probability of achieving a positive ROI. 5. Multi-Channel Advertising Synergy: Successful advertising campaigns often involve multiple channels and touchpoints. Brand awareness ensures that the brand message remains consistent across these channels, creating a unified brand image. This synergy maximizes the impact of advertising efforts, making each channel more effective in contributing to the overall ROI. 6. Long-Term Customer Lifetime Value: Building brand awareness is an investment in long-term customer relationships. Customers who are aware of and have positive associations with a brand are more likely to become repeat buyers. The cumulative effect of customer loyalty and repeat business contributes significantly to a positive ROI over the customer's lifetime. In conclusion, the relationship between brand awareness and ROI is symbiotic. A strong brand awareness strategy not only enhances credibility, trust, and market reach but also sets the stage for a positive return on investment. Businesses that prioritize both brand awareness and ROI create a powerful synergy that propels them toward sustainable growth and success in the competitive business landscape. #BrandAwareness #ROI #AdvertisingStrategy #BusinessGrowth https://lnkd.in/esfwMumE