Do We Still Need Gatekeepers?
A gatekeeper is a person who controls access, be it to places, products or status. By definition, gatekeepers are influential and powerful.
In the world of wine, they are the importers, buyers, retailers, and sommeliers who decide if a wine is worthy of their customers. They are the journalists, critics and writers who judge if a wine is worth talking about. They are the appellations and regional bodies, who can determine if a producer is in the system, or outside it. They are also the educators, who decide on what’s worth teaching.
But with the rise of peer-to-peer and direct-to-consumer technology has come the idea that tech will—and should—get rid of the gatekeepers and the elitism and caste system that they uphold.
Could the wine world be better without gatekeepers?
Join us as we explore these questions and more at ARENI Global, with a stellar panel:
+ Marc Almert, Head Sommelier Baur au Lac Baur au Lac Vins and ASI - Association de la Sommellerie Internationale World's Best Sommelier 2019
+ Ntsiki Biyela, Winemaker and Director, Aslina Wines
+ Bartholomew Broadbent, President, Broadbent Selections, Inc
+ Sarah Knowles MW, Wine Buyer, The Wine Society (The International Exhibition Co-operative Wine Society Limited)
Tuesday, September 26th, 4PM BST, Online
Information and registration here: bit.ly/AreniGate
#gatekeepers #wine #wineindustry #influence #market
Legal Director at Beyond Corporate
3wThats brilliant. Well done all at Bottega S.p.A. Nikki.