Disney Advertising’s Post

The 96th Annual Academy Awards are just a few hours away, a moment when we celebrate cinematic achievement but also an occasion for advertisers to shine. Disney-owned ABC reports that it sold out of commercial inventory in the show, with advertisers from across 17 categories buying airtime. Brands that do business with the Oscars—which this year include Airbnb, Diageo, Dunkin', Procter & Gamble, Pfizer, Southwest Airlines, TikTok and Walmart—know the awards still represent a golden opportunity to connect with audiences on an unparalleled scale. They are a cultural phenomenon that inspires conversations and trends, influences consumer behavior, and elevates a brand's prestige and cred. In an industry where attention is the most valuable currency (and harder than ever for marketers to achieve), brands have an opportunity to reach millions of viewers in the U.S. and many millions more globally—and for one evening, share the spotlight with all the glitter and glam that Hollywood does best. It’s not just about seizing the moment; it’s about grabbing hold of a shooting star, creating unforgettable experiences that resonate long after the curtain falls. Academy of Motion Picture Arts and Sciences The Walt Disney Company #academyawards #oscars #oscars2024 #awardsseason #advertising #marketing #brandstrategy #brandbuilding #storytelling #media #television #broadcast #creativity #innovation #culture #movies #hollywood #oscarseffect 

Exciting Developments at Disney Parks! 🎢🏰 Recently, I've noticed a fantastic trend: a growing desire to reunite the creative forces behind some of Disney's most remarkable attractions. This is truly remarkable and inspiring (shoutout to Bruce Vaughn 🙌). As someone who deeply admires Staggs, I can't help but credit him for laying the foundation that led to the creation of the three extraordinary rides I worked on - Battle for the Sunken Treasure, Flight of Passage, and Rise of the Resistance. Their sheer brilliance is a testament to WDI's vision and expertise. However, it's no secret that Disney Parks face new and significant challenges, particularly with regards to profitability. The success of the parks is vital to the company, and the Walt Disney Imagineering (WDI) team must confront these challenges head-on. To overcome these obstacles, they'll need to unleash fierce innovation and bring forth astounding new ideas over the next decade. It's clear that the current crop of imagineers is highly skilled and hardworking, but they're also grappling with intense workloads. On the other hand, there are newer team members eager to learn and seeking mentorship from those seasoned imagineers who might be stretched thin. Balancing these dynamics will be crucial to success. As we look forward to the future, one thing is certain: Disney needs a compelling lineup of experiences to rival Universal's offerings. This calls for united efforts, shared knowledge, and a commitment to excellence. With Staggs onboard, I'm optimistic about what lies ahead. Let's see how the magic unfolds! ✨ #DisneyParks #Imagineering #Innovation #DisneyMagic #WDI

How did centennial media brands such as The Walt Disney Company, Warner Bros. Discovery, and the BBC manage to stay relevant for over a century? I am offering my perspective on the topic in this article. #MediaBrands | #AudienceInsights | #AudiencesUnlocked

“We know as marketers that there are many, many different audiences consuming what we do on the internet and what we create. And we serve our brand and the world better the more people we can include.” – Adri Cowan, Executive Director, Social Media, Marvel Entertainment, Disney. Read our Neurodiversity and Digital Inclusion Best Practice Guide for: – context and definitions; – the business case for inclusion; – accessibility; - inclusive customer and employee experiences; – more contributions from brand-side marketers; – the future of neurodiversity and inclusion. https://lnkd.in/e_JNi8MY

🤩 What a beautiful mess. 🏆 Saatchi & Saatchi's "You're Gonna Need More Tide" campaign for Procter & Gamble will be winning plenty of awards this year. And Catch+Release helped Saatchi curate and license the perfect UGC for the campaign. ✏ Want to learn how to get started with UGC 2.0? Check out the step-by-step guide included in this article from the Telly Awards. ➕ You're Gonna Need More Catch+Release. #UGC2dot0 #FoundContent #authenticity Link: https://lnkd.in/emyS3T4g

We shared some of the worst product placements in movies yesterday: https://ow.ly/mjN950PrPGv Here are 5 iconic ones to get inspiration from: 🎬 Wayne’s World ⭐ Frito-Lay (Doritos), Pizza Hut, Reebok, etc 🎬 Iron Man ⭐ AUDI AG 🎬 Forrest Gump ⭐ Nike 🎬 Skyfall ⭐ The HEINEKEN Company 🎬 Superman ⭐ The Coca-Cola Company Learning from someone's failure is good; getting inspired by someone's success is even better. 😉 #productplacement #casestudies #ClickInsights https://ow.ly/FhMi50PrPEH

I never thought I would say this, but it’s a sad day at Disney. Only because the Social Media Conference by Ragan Communications and PR Daily is coming to a close! I also have to say ‘see you later’ to so many wonderful, like-minded individuals; Camillah Brown being one of those. Connecting with her has not only been great professionally, but I have also gained a friend. 💜 Today is truly bittersweet! #RaganDisney #socialmediamarketing #digitalmarketing

Happy 100 years of existence to one of the world's most iconic brands 🏰 Disney was founded in 1923. Since then, the global economy has experienced at least 8 recessions (not including the current economic downturn). The business has been able to weather these storms due to the enduring strength of the Disney brand and live well beyond its Founder, Walt Disney, who died in 1966. So, how does Disney's brand strength stack up in 2023? 👀 According to Tracksuit's data, in the United States, Disney has 86% brand awareness, 62% consideration, 57% usage and 12% preference, while its brand associations (pictured) is generally positive. We'll pop a link to the key features shared by the world’s most recognisable brands (and how to measure them) in the comments 👇

The Super Bowl. The event in which everything is at stake: the title of world champions of American Football and… the return of investment on millions of dollars for advertising. $7 million for 30 seconds, to be precise. The hype around the commercials during the event is as big, if not bigger than the game itself. Throughout the years, the expensive slots presented some of the most creative ads in history. But besides brand awareness, what impact does it have on the business? David F. Carr analyzed this question using Similarweb Digital Data in this piece: https://lnkd.in/g97WPsxu Booking.com, The Walt Disney Company, McDonald's, T-Mobile