Disha Shukla’s Post

For your content to be audience first, your company has to be audience first. Brands fail when they don’t live in their authenticity. Practice what you preach and instill and nurture those values to your team. Also, if you truely care about your audience, make content for them and everything else will fall in place.

B2B marketers have to realize that there are no tips or hacks that can propel bland content to perform well on social platforms. There is no substitute for good content. B2B content doesn’t have to be boring. It can be exciting, entertaining, fresh and bold. But this involves taking some risks and letting your creative team experiment and try new things. This is where a media brand can come in handy. Having a sandbox where your creatives can unleash their full potential is a recipe for creating affinity for your brand. #BuildingMediaBrands #B2BMarketing #ByeByeCommodityContent

🚀 Let's Revolutionize Your #b2bcontentmarketing Strategy: It's All About Putting Customers First! 🚀 Hey there, fellow LinkedIn aficionados! 👋 Let's talk shop—specifically, how we can shake up our B2B content game by shifting the spotlight onto our awesome customers. 🌟 🔍 Why, you ask? Well, in today's fast-paced world, businesses aren't just looking for products or services; they crave solutions that speak to their unique challenges and aspirations. By flipping the script to a "customer-first" mentality, we're not just selling—we're #craftingexperiences that truly resonate. 💡 📈 So, how do we make this magic happen? 1️⃣ Get Personal: Take the time to really get to know our customers—their pain points, their goals, their favorite pizza toppings (okay, maybe not that last one, but you get the idea). This insight is pure gold for shaping killer content. 2️⃣ Tackle Challenges Head-On: Let's create content that's like a superhero cape for our customers—swooping in to save the day with practical tips, actionable advice, and solutions that pack a punch. 3️⃣ Spark Conversations: We're all about building relationships here, so let's get chatty! Ask questions, run polls, and whip up interactive content that gets people buzzing. After all, engagement is the name of the game. 4️⃣ Show, Don't Tell: Nothing speaks louder than #successstories. Let's shine the spotlight on our amazing customers and the incredible results they've achieved with our help. It's like a virtual high-five for everyone involved! So, fellow LinkedIn rockstars, let's flip the script and make "customer-first" our new mantra. Together, we'll create content that's not just informative—it's downright inspiring. 💪 #B2BMarketing #CustomerFirst #ContentRevolution

To put your company first - you must listen to your consumer.

The way it should be

Friday Takeaway💫 The 90's Era of marketing campaigns screaming at you to buy a product is over. Scott Chalk summarized it so well earlier this week, clients want to see themselves in your ads. To win a customer, understand them, their needs and dreams then showcase that you see them as individuals. Stop wasting resources trying to shout above the rest why they should pick you. #contentisking #digitalamarketing

How can you be a part of the 1% of content that stands out in a sea of information? By crafting a unique POV, establishing a vision for your content journey, and sharing insights that audiences just can't get anywhere else. Our five principles for crafting B2B content are designed to help you reach and compel buyers. See how you can use them: https://lnkd.in/ekHpkrCA #b2bmarketing #contentmarketing #onlyarketi

📌Forbes' Prestige in the Digital Age: Balancing Credibility and Commercialization!! In an age where digital content floods the internet, achieving a feature on #Forbes remains a notable accolade for businesses and individuals. Despite the rise of paid press releases and #affiliate links, #Forbes continues to hold substantial credibility and influence in the media landscape. 🔴The Value of #Forbes' Credibility Forbes has built a reputation over decades as a leading source of #business news and insights. Its credibility stems from rigorous editorial standards and a legacy of authoritative #journalism. While the presence of paid media might raise questions about objectivity, Forbes maintains a balance by clearly distinguishing sponsored content from editorial pieces, thus preserving its integrity. 🔴Comparing #PaidMedia with Other Marketing Strategies Paid media, including press releases on platforms like #Forbes, can be highly effective when compared to other #marketing strategies. According to a study by #HubSpot, companies that utilize paid media alongside organic strategies see a 50% increase in lead generation compared to those relying solely on organic reach. This blend of paid and organic content helps maintain a comprehensive presence across multiple channels, enhancing visibility and credibility. 🔴Statistics and Competitive Analysis #Forbes' performance #metrics highlight its competitive standing in the #digital realm. With a global rank of #179,466 and a country rank of #6,104 in the UAE, Forbes attracts 338.1K total visits, demonstrating its broad reach. Despite a bounce rate of 61.4%, users engage with an average of 2.11 pages per visit, with an average visit duration of 1 minute and 13 seconds. These figures, sourced from #SimilarWeb, reflect Forbes' ability to capture and retain audience interest effectively. 🔴Steps to Maintain Competitive Edge To stay ahead of competitors, #Forbes should focus on enhancing user engagement and reducing bounce rates. This can be achieved by: 1️⃣Improving #Content Quality: Ensuring articles are informative, engaging, and cater to reader interests. 2️⃣Optimizing User Experience: Enhancing site navigation and load times to keep users engaged longer. 3️⃣Expanding #Multimedia Content: Incorporating more videos, infographics, and interactive elements to diversify content offerings. Conclusion Despite the prevalence of paid media, a feature on Forbes continues to signify prestige and credibility. By maintaining high editorial standards and strategically balancing paid and organic content, #Forbes remains a trusted source in the media industry. Its ability to adapt and enhance user engagement will ensure it remains relevant and influential in the competitive digital landscape. Forbes Forbes Middle East This article was inspired by a great discussion that took place on the post below by: Sara Stella Lattanzio , thank you for sharing insights. #Forbes #articles #insights #contentmarketing #contentstrategy

Struggling to find the time to post brand content online? How much free time would you have if you didn't have to spend hours each week making content for your social media? What if all of that was taken care of for you? #digitalmarketing #socialmediamarketing #socialmedia #strategy #b2b #goldendigital

Always. People know when they're being advertised to. Value-driven content (with a dash of good SEO) always wins in the long-run.