Direct Marketing Solutions’ Post

This one is exciting! Check out how M&S are leveraging their first party data to better understand their customers and provide personalised experiences. M&S leverage mParticle to break down data silos and create real-time personalized loyalty experiences, enabling them to drive an impressive £6.5M in incremental yearly revenue.

Looking to elevate your retail marketing strategy? We unpack five crucial tips for navigating retail media. Click through to discover why retailers, brands, and advertisers are increasingly drawn to its potential for driving sales and enhancing customer engagement. Want to delve deeper? Tune in to this insightful conversation between True's Innovation Associate, Owen Eddershaw, and Co-founder & CEO of Zitcha, Troy Townsend, as they explore the ins and outs of retail media. They discuss valuable insights on how to get started with retail media, both from a retail perspective, as well as a brand or advertiser perspective. Listen here: https://lnkd.in/dUXkTRpM #RetailMedia #Innovation #TrueInsights

Promotions are a key driver of sales revenue, but they don't have to come at the cost of your margins. By leveraging advanced analytics and seamless campaign management, businesses can make data-driven decisions and optimize their promotional strategies for improved performance and profitability. Read to know more- https://lnkd.in/gDJTz4Ag #promotions #ecommerce #management #sales #paxcom

How do you move from product-centric to problem-solving in #retailmedia? Check out Merkle's Bernadette Van Osdal's article for Total Retail:

Hot off the presses, our recap of the Q2 Target earnings is available.  For our summary and key takeaways, take a quick read of our recap.   Want more insights on possible implications for your 2024 planning? Connect with Pete Hinze at pete@thecpgretail.com.   #target #targetretail #retailnews #earningscall #retail #marketing #mpg #marketperformancegroup #mpg

Elevate your #retail #marketing #strategy with customer-centric wisdom. Explore our latest blog where Michael D. Johnson, Kelly Bernal, and Laura Hensen share insights on the value of forming real connections with your customers. Discover the power of knowing your customers, fostering growth beyond high-value segments, and embedding customer centricity across your retail organization. https://hubs.la/Q027Ks_N0 #marketingleadership #retailleadership

Your best solution for growing your business. #GoDigitalwithJagannath #JagannathRayDigitalMarketingExpert Left Your Business to New Heights with Our Professional Services. Contact : 078735 22500 || #SEOmarketing #digitalmarketing #socialmediamarketing #leadgeneration #realestate #retail #ecommerce #growyourbusiness

Our recent Lunch & Learn session highlighted the Saks Customer team, featuring Jenny D'Amato, who leads marketing technology and digital testing, Robby Douglas, who leads marketing measurement and acceleration and Courtney Desmond, who leads personalization and customer strategy. During the session, Jenny, Robby and Courtney highlighted the increasing importance of personalization to our customers and shared insight into our strategy to accelerate marketing effectiveness and drive lifetime value (LTV) among customers. #Saks #Ecommerce #Personalization

Many leading brands have asked us for a way to seamlessly track and manage their sales KPIs. Our Multiple KPI Target Meter delivers exactly that! From real-time visibility and customizable metrics to smart nudges and performance insights, our solution is designed to empower your sales teams and drive exceptional results. 👉 Discover how My Incentives can transform your sales team's performance Is your team ready for a performance boost? 🚀 #Retail #SalesIncentives #KPITracking #SalesPerformance #MyIncentives

In the constantly evolving retail media sector, understanding the role of different teams and aligning their strengths is key. Explore the intricate dynamics between sales, marketing, and ecommerce teams, emphasizing the importance of a flexible, brand-specific approach. #retailmedia #organization #Ecommerce #Sales #Marketing