"If we keep doing business in the same way then we won’t break the model." 💬 Step into the mind of Jennifer Berry, our visionary leader at Digitas, as she shares her unique perspective on listening to the next generation of talent, collaboration and calling people in. Checkout the full interview where she unpacks the art of strategic decision-making and its impact on creativity. Check it out!👇 https://lnkd.in/ebEkfFWb #AgencyLife #ImpactEveryday #PowerOfConnection
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🌟 Celebrating Excellence in the Advertising Industry 🌟 The advertising industry plays a pivotal role in shaping culture, driving innovation, and fostering diversity. That's why Lead5050 is on a mission to spotlight the top 10 businesses in advertising that champion workplace equity and inclusion. At Lead5050, we recognize the importance of acknowledging and celebrating those businesses that are leading the charge towards equity and inclusivity. Congratulations! PHD, Brainlabs, Oliver Marketing Group, GroupM, INTERACT CC LTD, IPG Mediabrands, AC Nielsen, facebook ads In today's rapidly evolving landscape, it's crucial for businesses to prioritize diversity and inclusion. Not only does it enhance company culture, but it also drives better business outcomes. Find out how your business is doing on workplace equity. CLICK HERE- https://lnkd.in/ezhd9nQc #AdvertisingIndustry #WorkplaceEquity #DiversityandInclusion #Lead5050 #Top10Businesses #InclusiveFuture
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Head of Marketing | Account Director | Helping tech B2B brands make an impact with content marketing | Telecoms, Cloud, IoT
3 ways to incorporate creativity into your daily work 🎨 We were lucky enough to have the inspiring Anahita Milligan from Now Go Create come to Isoline Communications HQ to lead a workshop on creativity. Some takeaways: 1️⃣ Take the time to articulate an inspiring “problem” for every brief you receive Why? This becomes the wall to bounce ideas against. The bolder the better. For example “Women add huge value to companies but are underrepresented on Wall Street” transformed into the Fearless Girl facing down the bull. A much more powerful and arresting idea than taking an advert out in a newspaper. 2️⃣ Brainstorm the stuff you do with your eyes closed Why? It stops you from getting stuck in a rut and could unleash a brand new way of doing things. By brainstorming each stage: fact finding, idea finding, solution finding, you move away from your zone of comfort and into a place of true differentiation. 3️⃣ Try to apply an outside industry perspective Why? Nothing is new under the sun, but a way to inject innovation into your field is to look at what other industries are doing and seeing how it could apply to your own unique problem. Thanks again to Anahita for getting our minds buzzing today! #creativethinking #B2Bmarketing #creativity
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The #adindustry's lag in #diversity risks losing #GenZ, known for valuing authenticity and workplace inclusivity, according to a number of key sources including the Association of National Advertisers. Join Ad Age’s Feb. 21 roundtable with Gen Z to discuss this gap. Follow the conversation on LinkedIn, Facebook, and X: https://lnkd.in/eSHVeEPi Mitra Creative MitraCreative.com
Gen Z roundtable on inclusivity—submit your questions for live Feb. 21 event
adage.com
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LONDON | Join us for a thought-provoking panel discussion on the evolving landscape of diversity in communications and advertising in partnership with Publicis Groupe UK. 28% of UK adults say they actively avoid brands that don’t embrace diversity but it’s hard to authentically represent diverse communities - Publicis Groupe UK Can Tokenism Lead to Representation? 💭 Our expert panellists will delve into key questions surrounding the role of diversity in both product-led and service-led sectors, the authenticity of diversity in advertising, its impact on sales and societal perceptions, and the genuine commitment of companies towards diversity. The panel will cover; ◽ Is diversity in comms as critical for product-led sectors vs service-led? Or are there more important elements to communicate about? ◽ Is diversity in advertising now genuine or is it still just a token gesture in some sectors? ◽ Do diverse ads boost sales or risk alienating customers? Sophie Devonshire⚡️, CEO of The Marketing Society will be joined by; Jaswinder Sandhu Head of Media at Asda Jeff Fang, Strategic Planning Lead, EMEA & LATAM at Meta Marcos Angelides, Joint Managing Director of Spark Foundry 𝗘𝗩𝗘𝗡𝗧 𝗗𝗘𝗧𝗔𝗜𝗟𝗦 Date: Wednesday 22 May Time: 8.30 - 10.30am Venue: London WC2A 1JA BOOK NOW - https://lnkd.in/eG7yE672 #uncomfortableconversation #diversity #advertising
Inspiration: Uncomfortable Conversations | Can Tokenism lead to Representation?
marketingsociety.com
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LONDON | Join us for a thought-provoking panel discussion on the evolving landscape of diversity in communications and advertising in partnership with Publicis Groupe UK. 28% of UK adults say they actively avoid brands that don’t embrace diversity but it’s hard to authentically represent diverse communities - Publicis Groupe UK 𝗖𝗮𝗻 𝗧𝗼𝗸𝗲𝗻𝗶𝘀𝗺 𝗟𝗲𝗮𝗱 𝘁𝗼 𝗥𝗲𝗽𝗿𝗲𝘀𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻? 💭 Our expert panellists will delve into key questions surrounding the role of diversity in both product-led and service-led sectors, the authenticity of diversity in advertising, its impact on sales and societal perceptions, and the genuine commitment of companies towards diversity. The panel will cover; ◽ Is diversity in comms as critical for product-led sectors vs service-led? Or are there more important elements to communicate about? ◽ Is diversity in advertising now genuine or is it still just a token gesture in some sectors? ◽ Do diverse ads boost sales or risk alienating customers? Sophie Devonshire⚡️, CEO of The Marketing Society will be joined by; Jaswinder Sandhu Head of Media at Asda Jeff Fang, Strategic Planning Lead, EMEA & LATAM at Meta Marcos Angelides, Joint Managing Director of Spark Foundry 𝗘𝗩𝗘𝗡𝗧 𝗗𝗘𝗧𝗔𝗜𝗟𝗦 Date: Wednesday 22 May Time: 8.30 - 10.30am Venue: London WC2A 1JA BOOK NOW - https://lnkd.in/eG7yE672 #uncomfortableconversation #diversity #advertising
Inspiration: Uncomfortable Conversations | Can Tokenism lead to Representation?
marketingsociety.com
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Hard to believe it’s been 9 years in building Reframe. When I left Ogilvy in 2015, we set out with the vision of building a modern solve to a decades old problem. It was and is ambitious! The question from brands and businesses back then was why modernize the practices of Multicultural Marketing and Diversity, Equity & Inclusion? 🤷🏾♂️🤷🏾♂️🤷🏾♂️🤷🏾♂️🤷🏾♂️🤷🏾♂️🤷🏾♂️🤷🏾♂️🤷🏾♂️🤷🏾♂️ Well…we knew there were BIG macro cultural events brewing: 1. Demographic Shift 2. Future of Work 3. Demand for Modernizing DEI 4. Industry Correction Since 2015, we’ve been on a journey with customers to validate our modern change management approach: From 2015 - 2017: Made and Validated Marketplace Change Approach to Inclusive Customer Experience Design From 2018-2019: Made and Validated Workplace Change Approach to Inclusive Employee Experience Design 2020: [Pause] COVID and Murder of George Floyd 2020-2023: Made and Sold Software To Help Brands and Businesses Scale and Sustain Inclusive Experiences. What’s Next for our 10 Year Celebration? We are putting on the final touches to celebrate and share what we’ve made to solve a decades old problem with more businesses. If you are a brand and business looking for a partner to accelerate inclusive change and growth at scale? Are you going to go with the OLD WAY or the MODERN WAY? More to come. Thank you to all of our client partners for helping us get this far! To learn more, go to Get Reframe: https://getreframe.com Jeffrey L.Bowman and Safraz Sears #getreframe #ICX #IEX
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Welcome to the era where Inclusion, Diversity, and Authenticity are the superheroes of audience expectations! The fear of misrepresentation or unintentional exclusion can be daunting. Our Inclusive Brand Guidelines are the enchanted scrolls crafted exclusively for brands. Empowering teams with practical insights and strategies, ensuring that the brand not only mirrors but celebrates the kaleidoscope of society. It's about instilling confidence and removing guesswork—like adding magic to your brand's wand. #inclusivemarketing #authenticbranding #inclusivebranding #respresentationmatters #techforgood
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Chief Executive | 3X Entrepreneur | Board Member| LinkedIn Top Voice | Investor | Marketing and Brand Partnerships Expert | Driving Global Growth
Inclusivity is about every consideration of accessibility and opportunity for the underserved. Thank you Channing Martin and Interpublic Group (IPG) for an enlightening conversation at IPG's Common Ground at Carlton Cannes during the Cannes Lions International Festival of Creativity. Personally, this partnership and conversation was very important for me and I appreciate the opportunity to share how we can make a difference at Hero Media Inc. I've been on every side of the marketing, advertising and creative industries for 20 years, spent in at least 6 different roles, with various insight, responsibility and perspective. Norms, trends, technology, terminology... So much has changed and is constantly changing, and that's why thinking holistically about inclusion is so important in order to get modern day marketing and advertising right. Visual representation, cultural inclusion and what we can't see— how the technology and platforms are built, matter just as much as the campaigns we're creating and consuming. #CannesLions #WomenInMedia #Marketing #Media #Advertising #Inclusion #BrandImpact #IPG #HeroMedia #Partnerships #ThePathRedefined
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Imagine living in a world filled with superheroes, each possessing unique gifts and abilities. Now, picture seeing an advertisement for a product promising to boost those superpowers. However, the ad only showcases one type of superpower – and it isn't yours. How does that make you feel? Fast-forward a few years, and a different brand's superpower-boosting product campaign emerges, showcasing a diverse spectrum of superheroes, each celebrated for their exceptional abilities. Their message is clear: their boosting product is designed to support all, regardless of the distinctive superpower each individual holds. Why is this Important? Inclusivity is the Ultimate Superpower in Advertising. 🌍✨ Let's come together to champion diversity and ensure that every unique background and identity is recognized and celebrated, allowing us to harness the incredible richness that makes each one of us truly extraordinary. To celebrate the strength of our diversity, Digital Culture Group, LLC will be giving away special bracelets to remind us all that every superpower is worth celebrating. If you spot me at the Association of National Advertisers Multicultural & Diversity Conference, be sure to get your bracelet and share your superpower story. 💬🚀 #InclusivityMarketing #MulticulturalAdvertising #DigitalAdvertising #ANAMulticultural #DiversityandInclusion #CelebrateSuperpowers
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Building digital capabilities to drive transformation and supercharge growth!
3wLove this Jen Jennifer Berry - “my job is to say yes”. You’re killing it, so great to see 👍