Digitas UK’s Post

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As UEFA EURO 2024 kicks off, EE BT, the leading sponsor of the Five Nations football teams, is committed to combating hate in football and promoting positive change. Who better than players’ parents to teach the UK about what it means to be proud and worthy of the shirt? Meet Ricky, Denise, and Varsha: devoted parents, referees, and proud supporters—real experts in sideline aggression. We invited these proud parents to share their personal experiences with racism, homophobia, and sideline aggression, offering practical solutions to address them. Watch their real stories from the heart of British football and explore our Proud Supporter Program to help make a difference. #EURO2024 #PowerOfConnection #ImpactEveryday

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