Digitas UK’s Post

ICYMI: Cannes may be over, but the Adland is still buzzing with insights and debriefs on the groundbreaking work showcased at the festival this year. Ben Essen has shared some thoughts on how creativity thrives on reimagining the past, featured in his piece for Campaign. He states, "...all the ground-breaking Grand Prix winners contain recognisable fragments of great ideas that have come before." He continues, "A [better] question for any creative review is: "We know this worked before, so how do we twist it for a new context?" This lets us leverage the proven effectiveness of past campaigns while infusing them with contemporary relevance." Read his analysis and explore the trends and winning work that filled the Croisette conversation: https://lnkd.in/ecYZXVfn #CannesLions #Creativity #Adland

Certain ideas have a way of tickling our sense of fun, urging us to give them a shot. That's the magic of ideas that foster a genuine connection with a brand. They step into our everyday routines as joyful catalysts, leaving an indelible mark in our memories, associated with all those delightful moments. 🚀💡 #CreativeIdeas #BrandEngagement #AdvertisingAgency https://lnkd.in/gWmC6N4k

Did you know that creatives have their own Oscars too? On August 27 I'm gonna watch the Streamy Awards ceremony. Why is it important to keep track? First, to see which formats are best for audiences to enter and resonate with. Second, to know the top bloggers and learn from them. https://www.streamys.org/ #youtube #streamyaward #award #creativeeconomy #blogging

' Cannes Lions International Festival of Creativity is still the only truly global celebration of the absolute best work that our industry is capable of, and in my view it’s a must-attend for everybody. I coach and advise a number of leaders of small to midsize agencies and holding companies, and for their business development and agency growth goals, I always recommend attending Cannes, even (and especially) if they’ve never been. It’s the one week of the year where you can find pretty much everybody in our industry and everybody on the client side all in the one place, so for biz-dev goals, it’s like shooting fish in a barrel. Plus, you don’t have to rent a beach to get noticed. Demonstrate precisely what Cannes celebrates -- extremely ingenious strategy + highly creative execution -- and you can impose yourself on the landscape of Cannes to generate buzz, chatter and media coverage to further those goals.' I talk to Barbara Lippert for MediaPost: https://lnkd.in/eBHPavim

VML’s Debbi Vandeven is the most-awarded CCO in the world in this year's World Creative Rankings. The Drum's Amy Houston managed to pin Debbi down to find out more about her creative career and what has kept the year's most-awarded creative chief at VML for over two decades. Read it here: https://lnkd.in/eb6rEspf Check out which companies made the World Creative Rankings here: https://lnkd.in/ectTDakt #advertising #creativity #mycreativecareer #worldcreativerankings

"🎥✨ Behind the Scenes Success! Dive into our latest recap video showcasing the phenomenal collaboration between three dynamic teams, coming together to live stream Synergy prestigious award ceremony. Witness the incredible teamwork, dedication, and expertise that made this event a resounding success. A special shoutout to Aiden from AC Creative for brilliantly representing our team. We're thrilled to share the moments that made our client beam with satisfaction. #EventSuccess #TeamworkInAction #LiveStreamingExcellence"

So DEPT®'s been named Agency of the Year at The Lovie Awards for the second time in a row last year and I've been asked what's the secret sauce to succeed creatively on digital. Here's the catch: for me, one of the best ways is staying as far as you can from all things digital (for a good while). For 9 other tips click the link below 🤓 #awards #DEPT #creativity (thumbnail credits to Manuel Di Tolve)

I usually say that Cannes Lions International Festival of Creativity is for network, not for inspiration. But this year I came home inspired. I had the great pleasure of speaking about the Sounds Right initiative (https://lnkd.in/eHkwDi8A) and how we made Nature an official artist alongside Katja Iversen, Cathy Runciman and Adam Cardew hosted by Stan Stalnaker at the beautiful Hub Culture garden. And later, participating in the awe-inspiring round table at the Goals House hosted by Earth Public Information Collaborative about The Most Important Brief (https://lnkd.in/d_q7WmTP).   Both of those sessions were filled with inspirational people who believe in the power of creativity to drive change for the better. Eager to make more brands and companies move from purpose and profit to impact and responsibility. And looking across the winners it seems like we’re not alone in this mission. Not only did a lot of the winners involve a cause. They have also moved from the more gimmicky way of activating against a cause to creating actual long term impact. It is obviously impossible not to mention our own Pink Chip initiative by the amazing Amsterdam crew. But I also love the Sol Cement SightWalks project by Grey Peru. As well as the Mastercard Room for Everyone campaign by McCann Poland. Just to name a few. I do agree with Karen Howe that it is concerning how many cases – especially in the Glass Lions category – are centered on female oppression. Who would have thought that in 2024 we would have such a high need for creative problem solving within this area? But creativity is there. Having an impact. And this year to a higher degree than we have seen in a long time. If awarding creativity really is like smelling your own farts as Mark Ritson said on stage, this year the smell doesn’t really bother me.

I've traded a Cannes Big Gulp™ of rosé for a warm Carolina breeze this go 'round (what Garden City, SC lacks in Prada stores it makes up for in hushpuppies). But I loved this musing from all-time great creative human and Entertainment Jury Pres. Geoff Edwards: "Entertainment is the new upper funnel." Our audiences have never been less captive, so captivating them means entertainment them vs counting on any vintage media buy to herd eyeballs. Herding hearts is a different ballgame – and maybe that's one of the many reasons why a harrowing doc about young women counting on WhatsApp to evade the Taliban, won the Grand Prix in Geoff's jury. If you're still reading this, good for you (I rarely read in-feed LinkedIn posts longer than 100 words, bc hey we're scrollin' here). Back to the new upper funnel thing. What started in the long long ago as more of a niche awards category is fast becoming the industry itself. No doubt Marcel Yunes feels the same way, and we're not alone (lookin' at you, Sugar23 & Superconnector Studios & Anonymous Content & Maximum Effort). But safe to say we're all super stoked about where this is going. https://lnkd.in/eUq9-qdE

Here Are the Key Dates for the 2024 Golden Globe Awards