Digitas North America’s Post

How do we effectively target Gen Z? 💛 Reflecting on the remarkable insights shared at our Beyond Z June event, we had the pleasure of having Lisa Thompson MIPA, Strategy Lead at Wavemaker on the panel. Watch below as Lisa shares how advertisers can use this research to craft powerful, resonant campaigns, that genuinely engage with Generation Z, aligning with their values and expectations, and unlocking new avenues for growth. #BeyondZ #GenerationZ #BrandAdvertising #MarketingInsights

To succeed in the highly competitive financial services industry, companies must look for innovative ways to stand out and reach their target audience. One such example is a major financial services company that partnered with our team at Undertone and Mindgruve to create a campaign that was not only successful in driving awareness but also helped to increase engagement. To take a closer look at the campaign and how the client’s goals were achieved, check out our blog post here: https://lnkd.in/gr9EJCc3 #goPERI #Mindgruve #CaseStudy #HighImpactSolutions

We are almost half way through 2024 and we have battled a unique set of challenges that are reshaping strategies and forcing industry professionals to think outside the box. From the rapid advancements in technology to shifting consumer behaviors and increased regulatory scrutiny, marketers and advertisers continiue their quest to capture and retain audience attention. In a recent edition for Forbes Agency Council, my peers and I dive into some of these issues and effective ways to overcome them. Swipe the carousel and find a link in the comments for the full material. #marketingchallenges #martech

"Unlock the power of connection with BlackBox – where businesses meet their audience in the digital realm. Elevate your reach, innovate your strategies, and create lasting impressions. Join us on the journey to redefine success! #innovatecreateelevate #DigitalRevolution #blackboxsuccess"

💡 GroundTruth CEO, Rosie O'Meara, recently published a new article discussing why real-world behavior remains the most important driver of successful media. Read all about how digital trends underperform for companies and how to align your marketing strategy with audiences most likely to visit your location, make purchase, and become advocates for your product! Just click the link our comments! 👇 #foottraffic #adstrategies #mediaplanning #realbusinessresults

We often get asked this question, how do you create a successful product launch? Here’s our answer to the question. Create buzz, Tease your audience and make the launch an event Remember, that your product deserves a grand entrance! #raretechnologytipsforfounders #africanstartups

How do you connect with your audience, customers and potential/strategic partners to gain the most impact when you first connect? . . . . If you’re new to following me, I retool the narratives associated with: #SolutionEvangelism #businesstransformation #marketaccess #brandengagement #RightTimeRightOrder #culturetransformation #foundersjourney Connect with me, and let’s grow the impact we have together!

In today’s fast-paced world, social media has revolutionized the way brands interact with their audiences. I've seen how this shift has turned communication into a dynamic, two-way street. Unlike a decade ago, we now have the incredible ability to engage directly with our customers, building real connections and trust. Watch the video and understand how this transformation has empowered us to foster a community where feedback is immediate, and every voice is heard. For part-2, click here: https://shorturl.at/MrcUc #Furmentor #SocialMedia #CustomerEngagement #DigitalMarketing #DigitalTransformation #Community

In our Smart Investment Moves: Making the Most of Retail Media session, Antoinette S. chats with Eric Perko of Apollo Partners and Dave Raggio of Intuit about why integrating small businesses into the #retailmedia ecosystem can drive results and reach specific and hard to reach audiences. #digidaymediabuying