Nurlan Urazbaev’s Post

ICYMI: Retail media networks (RMNs) are partnering with ad tech and each other to achieve scale (AdExchanger): By James Hercher. Seems as if every retailer has its own data and ad targeting business these days. But what they don’t have is scale. So, a growing number of retail media networks (RMNs) are partnering with ad tech intermediaries and each other to manufacture national scale and audiences. And as of Tuesday, you can […] #DOOH #digitalbillboards #digitalsignage

FYI: Retail media networks (RMNs) are partnering with ad tech and each other to achieve scale (AdExchanger): By James Hercher. Seems as if every retailer has its own data and ad targeting business these days. But what they don’t have is scale. So, a growing number of retail media networks (RMNs) are partnering with ad tech intermediaries and each other to manufacture national scale and audiences. And as of Tuesday, you can […] #DOOH #digitalbillboards #digitalsignage

FYI: Retail media networks (RMNs) are partnering with ad tech and each other to achieve scale (AdExchanger): By James Hercher. Seems as if every retailer has its own data and ad targeting business these days. But what they don’t have is scale. So, a growing number of retail media networks (RMNs) are partnering with ad tech intermediaries and each other to manufacture national scale and audiences. And as of Tuesday, you can […] #DOOH #digitalbillboards #digitalsignage

Retail media networks (RMNs) are partnering with ad tech and each other to achieve scale (AdExchanger): By James Hercher. Seems as if every retailer has its own data and ad targeting business these days. But what they don’t have is scale. So, a growing number of retail media networks (RMNs) are partnering with ad tech intermediaries and each other to manufacture national scale and audiences. And as of Tuesday, you can […] #DOOH #digitalbillboards #digitalsignage

Retail media networks (RMNs) are partnering with ad tech and each other to achieve scale (AdExchanger): By James Hercher. Seems as if every retailer has its own data and ad targeting business these days. But what they don’t have is scale. So, a growing number of retail media networks (RMNs) are partnering with ad tech intermediaries and each other to manufacture national scale and audiences. And as of Tuesday, you can […] #DOOH #digitalbillboards #digitalsignage

Show Level Transparency on CTV shouldn't be a 'differentiator', it should be the standard! Not only do we want more granular real time reporting but we also want DSP's to ingest these identifiers within the bid-stream for pre-bid targeting. https://lnkd.in/erjxEe_5

🌞🏖️ Summer is almost over, but it’s not a reason to miss the DSP party and get 2 months for free! ..before it reverts to $250/month 🎃 Two months is enough to: 1. Brand the platform to make it YOURS – customize colors, add your logo, display all features as you need 2. Connect all your clients to the platform and configure their access permissions 3. Run auto-optimized product launch campaigns 4. Retarget your past clients into buying your product 5. Enjoy easy management, advanced targeting settings, real-time analytics, etc. ☀️ Make this summer unforgettable for your ad campaigns. Embrace the heat and turn it into your advantage with Epom’s offer☀️ All details are here 👉 https://lnkd.in/dMtwy5sZ  #summeroffer #adcampaigns #boostROI #dsp

Essential news sites for staying ahead in the ever evolving #adtech landscape. Ad age: Covers aspects of #advertising including adtech, news and opinion pieces AdExchanger: Provide in depth #programmatic news, analysis and interviews from veterans. Digiday: Offers news, analysis and events to cater global adtech audience. Programmatic Insider: Provides news, analysis, research on all aspects of programmatic landscape. Some similar sites include Exchange wire, Campaign Asia, Campaign UK, Adweek, The Drum. #brandbuilding #digitaladvertising #artificialintelligence #programmaticadvertising #campaigns #ctv #doohadvertising #videomarketing

FreeWheel's Video Marketplace Report has provided the advertising industry with core assessments of an ever-evolving national and global digital video marketplace. Released twice a year, the report includes an analysis of the advertising marketplace, current audience usage habits, and an assessment of the programmatic marketplace. Media Village outlines some of the key trends in the report across programmatic advertising, viewer experience, and the rise of FAST channels. #FreeWheelVMR #FreeWheelEmp

FreeWheel's Video Marketplace Report has provided the advertising industry with core assessments of an ever-evolving national and global digital video marketplace. Released twice a year, the report includes an analysis of the advertising marketplace, current audience usage habits, and an assessment of the programmatic marketplace. Media Village outlines some of the key trends in the report across programmatic advertising, viewer experience, and the rise of FAST channels. #FreeWheelVMR #ComcastEmp