Digital Food & Beverage’s Post

Securing a top spot on the digital shelf is crucial for brand visibility and success. But how do you navigate and optimize in an algorithm-driven environment? What should you measure? How do you handle ratings and reviews? Our cross-industry panel of digital leaders is here to help uncover strategies for winning the digital shelf, including: - Selecting the right types of content to invest in - Developing a robust methodology to update PDPs with a large product portfolio - Driving efficiencies to optimize the digital shelf - Leveraging a digital shelf scorecard to benchmark success Moderator: - Luke Beatty, SVP, Digital Commerce, Acosta Group Panelists: - Emily Bibeault, Director, eCommerce, Campari Group - Lauren (Freedman) Autry, Senior Director, Integrated Marketing and eCommerce, Kellanova - Lindsey Aitken, Sr. Director, eCommerce, The Coca-Cola Company - Noa Kempinski Scarano, Vice President, Marketing, NOWADAYS Need more reasons to join us in Desert Springs this June? Learn more about Digital Food & Beverage here: https://bit.ly/3Uy2vfH #DigitalFB #brandvisibility #digitalshelf

👄 Talking Shop x Accolade Wines 🍷 We're thrilled to announce that Thomas Joyce-Brown DipWSET will be weighing in on the conversation at our upcoming webinar: Assessing the Retail Media Prize: Challenges and Opportunities for Brands. 👋 Thomas Joyce-Brown DipWSET is Head of Trade Marketing Europe at Accolade Wines. He has 12 years’ experience working within the wine industry, having started with Majestic, which is where his passion for the product first developed. As a marketer, Thomas has worked across brand, digital, and trade marketing and has extensive experience in developing, executing, and evaluating omni-channel campaigns, across all major on and off-trade retailers across the UK and mainland Europe. 💡Our expert panel spans over 4 decades' worth of experience, with an enormous breadth of brand knowledge, this webinar is one not to be missed! Thomas joins the remaining panel: 👉 Helen Onions, Shopper Execution Lead at Kenvue, 👉Michele Dainty, Head of Shopper Marketing pladis Global 👉Katie Streeter Hurle, Chief Strategy Officer at SMG ...with one more expert to be announced 👀 🖥️Sign up here: https://lnkd.in/eh3hcije 📅 Save the Date: Thursday 27th June at 11:00 a.m GMT Here's what the webinar will cover... 🏆 The total size of the prize and the key players within the space 📈 The biggest opportunities and challenges for brands - what they really want to see from RMNs ❔ How brands get the most out of the RMNs that they work with 🥇 What great commerce campaigns look like and the nuances that brands can capitalise on 🤝 Ways of working that we recommend for brands moving forward as the retail media space continues to grow. #retailmedia #webinar #retailmedianetwork #brandoppourtunity

The full Agenda for Digital Food & Beverage 2024 is out NOW!! #foodandbeverage #foodandbeverageindustry

At Digital Food & Beverage Asia, we connected with Ashutosh J., head of Commercial Digital Transformation at The Coca-Cola Company, to dive into how the company is revolutionizing their marketing campaigns through technology. 🌐 🚀 Here’s the conversation with Ashutosh. Lauren Stapleton #CocaCola #DigitalMarketing #TechInnovation

Are you trying to reach out to your #customers on a more intimate level, solidifying tighter bonds and enhancing #engagement. Offline #campaigns are vital, and many of your peers are redirecting their focus to it, complementing them with #digital ones in achieving a multi-pronged approach to boost #brand awareness and catching customers from all sides! 🌟 In a post-Digital Food & Beverage Asia interview with Elaine Soh from Tasty Snack Asia, Kenneth Lau from Mondelēz International, and Dawn Wong from Mekhala Living, they share their views on how offline methods bridge the distance between customers and brands, with the integration of #trade shows, in-store demos, and promoters to create #personalised experience for increase conversions, and draw customers to the physical stores! 🛍 Want to hear more insights on more marketing strategies to win your next move: https://lnkd.in/gnNvYFR2 #digitalmarketing #marketingtips #customersuccess #restaurants #foodservice #eCommerce #foodandbeverageindustry

Since activating DV Authentic Attention®, Campari Spain, part of Campari Group, has driven a 14% lift in view-through-rate – we’ll cheers to that! 🥂 Download our latest case study to learn how DV Authentic Attention® provided measurement data for Campari to optimize spend toward greater attention-driving inventory: https://buff.ly/3IR7FN7

In our recent channel checks, Pernod Ricard's performance shines bright, thanks to robust demand for its core brands and effective strategies in comparison to its peers. Here are the key themes and figures driving the demand: 🛒 Organic Revenue Growth: Pernod's organic revenue growth surpassed sell-side consensus estimates, notably in Europe with a remarkable 3.5% against the expected 1.8%. Despite a slight dip in the US, the performance exceeded regional expectations, showcasing resilience in a competitive market. 🌟 Brand Power: The high demand for Absolut vodka and strong performance by Jameson and brandy, notably with Jameson Orange's successful launch in the UK, are instrumental in driving Pernod’s growth. Absolut flavoured vodka SKUs have been gaining popularity, posing a strong threat to Diageo's Smirnoff, especially in the UK and US markets. 💲Pricing Strategy: Around 65% of industry experts believe Pernod Ricard’s pricing adjustments align with industry peers, with an average increase of 13-15% YoY, reflecting a controlled yet competitive pricing strategy. 🗣 An industry expert we engaged with highlighted, “Pernod Ricard’s diverse brand portfolio and effective stock management underscore its strategic edge at the moment.” Pernod Ricard continues to demonstrate a remarkable blend of operational efficiency and brand strength, setting a sturdy foundation for sustained growth. Our primary research reaffirms our positive outlook ahead of the company’s fiscal Q1-24 earnings results. The journey of Absolut and Jameson, amidst the pricing and promotional strategies, paints a promising picture for Pernod Ricard’s market position in the coming quarters. #PernodRicard #ChannelChecks #InvestmentInsights #Absolut #Jameson #MarketStrategy

Yesterday the Morning Advertiser headlined 2024 as a positive year for beer.  I hope so, the category has been so good to me throughout my career.  CGA reported that in 2023 the beer category grew by 3% and captured 1.3ppts more of all the drinks spend in the On Premise compared with the previous year.   (The link to the full article can be found in the comments). As part of the premiumisation trend, draught ‘World Lager’ is now stocked in 69% of outlets. This strong Physical Availability can be matched with the fact that 6 of the 9 brands with the strongest ‘Mental Availability’ are World Lagers, (see chart). CGA also highlighted that Stout’s “target market is widening fast” and as a result, it continues to deliver impressive growth.  I think this is the key insight for brand managers of lager brands to consider. You operate within one of the most competitive FMCG categories and to win there is an opportunity to widen your messaging and widen your target.  For example, in our database, we see that amongst 35+ year-olds there are 7 potential ‘white spaces’ from which to build a category entry point competitive advantage, yet for 18-34 year-olds there are a maximum of 3, a symptom that some World Lager brands continue to target a similar and relatively narrow audience. #brandstrategy #beerindustry #mentalavailability If you would like to know where your brand sits on this chart DM me.  I’m happy to share.