🔔 New updates under the Digital Markets Act 🔔 Today, we sent preliminary findings under the DMA to Meta on the case opened in March 2024. In our preliminary findings, we found that Meta’s “pay or consent” advertising model fails to comply with the DMA. This binary choice forces users to consent to the combination of their personal data and fails to provide them a less personalised but equivalent version of Meta’s social networks. To ensure compliance with the DMA, users who do not consent should still get access to an equivalent service which uses less of their personal data, in this case for the personalisation of advertising. Read more: https://europa.eu/!QdXpMc EU Competition Policy #DigitalMarketsAct #DMA #DigitalEU
EU Digital & Tech’s Post
More Relevant Posts
-
“This appeal seeks clarification on specific points of law regarding the designations under the DMA!..." - Meta spokesperson, Christopher Sgro. 📂 After being designated as "gatekeepers" by the EU under the Digital Markets Act (DMA), Meta and TikTok have legally challenged the EU's most recent major digital crackdown. 🌐 The EU's new #DMA legislation seeks to promote competition by levelling the playing field and limiting Big Tech's sway over digital markets. It intends to accomplish this, among other things, by identifying so-called "gatekeeper" corporations that it feels have an excessive amount of control over digital markets. 📊 As 'gatekeepers,' companies are bound by specific regulations to maintain fair competition. For example, they are not allowed to control which app stores their consumers can use or which apps come pre-installed on a smartphone. 👇 Discover the Big Tech ‘Gatekeepers’, and the deadline for tech companies to appeal the European Commission. #DMA #meta #tiktok
To view or add a comment, sign in
-
Meta's 'Pay or Consent' Approach Faces E.U. Competition Rules ScrutinyMeta's decision to offer an ad-free subscription in the European Union (E.U.) has faced a new setback after regulators accused the social media behemoth of breaching the bloc's competition rules by forcing users to choose between seeing ads or paying to avoid them. The European Commission said the company's "pay or consent" advertising model is in contravention of the Digital Markets Act ( DMA ). "This binary choice forces users to consent to the combination of their personal data and fails to provide them a less personalized but equivalent version of Meta's social networks," the Commission said . It also noted that companies in gatekeeper roles must seek users' permission to combine their personal data between designated core platform services and other services (e.g., advertising) and that users who refuse to opt in should have access to a less personalized but equivalent alternative. On top of that, Meta's approach does not allow use
To view or add a comment, sign in
-
Tech Business Strategy, Partnerships, and Programs | Senior Fellow | Distinguished Advisor | Advisory Board member | Former Engineering Leader @ Amazon (AWS)
The EU says Meta’s new “pay or consent” solution for opting out of personalized ads and the inherent data collection is illegal. Failure to reach an agreement with the EU before March 2025 could result in fines up to 10% of Meta’s global revenue. #meta #dma #eu #dataprivacy #technology #ads #publicpolicy
Meta's Pay for Privacy Model Is Illegal, Says EU
wired.com
To view or add a comment, sign in
-
📢 More #DMA News! The Commission has informed Meta of its preliminary findings that its “pay or consent” advertising model fails to comply with the Digital Markets Act (DMA). In the Commission's preliminary view, this binary choice forces users to consent to the combination of their personal data and fails to provide them a less personalised but equivalent version of Meta's social networks. If the Commission's preliminary views were to be ultimately confirmed, the Commission would adopt a decision finding that Meta's model does not comply with Article 5(2) of the DMA. More 👇
🔴 Today, the Commission has informed Meta of its preliminary findings that its “pay or consent” advertising model fails to comply with the Digital Markets Act 👇 📜 Under the DMA, gatekeepers must seek users' consent for combining their personal data between designated core platform services and other services, and if a user refuses such consent, they should have access to a less personalised but equivalent alternative. ℹ In response to regulatory changes in the EU, Meta introduced in November 2023 a binary “pay or consent” offer whereby EU users of Facebook and Instagram have to choose between: 📌 the subscription for a monthly fee to an ads-free version of these social networks or 📌 the free-of-charge access to a version of these social networks with personalised ads. ⛔ The Commission takes the preliminary view that Meta's “pay or consent” advertising model is not compliant with the DMA as it ⬇ 📎 Does not allow users to opt for a service that uses less of their personal data; 📎 Does not allow users to exercise their right to freely consent to the combination of their personal data. To ensure compliance with the DMA, users who do not consent should still get access to an equivalent service that uses less of their personal data, in this case for the personalisation of advertising. 🔍 The Commission will conclude its investigation within 12 months from the opening of proceedings on 25 March 2024. All information ⬇ 🔗 https://europa.eu/!yjjm9k #DigitalMarketsAct #DMA #META #data
To view or add a comment, sign in
-
🌐 EU Commission's Preliminary Findings: Meta's 'Pay or Consent' Model Under Scrutiny The European Commission has raised concerns over Meta's 'pay or consent' advertising model, citing potential violations of the Digital Markets Act (DMA). This model forces users to choose between paying for an ad-free experience or consenting to personalized ads without a less invasive alternative. This development could have significant implications for data privacy and digital market regulations in the EU. Meta now faces scrutiny and potential penalties as the Commission investigates further. 🔍 Get the full scoop on what this means for users and Meta's future: https://lnkd.in/giFhBe36 #EURegulations #DataPrivacy #DigitalMarketAct #Meta #TechNews #Counseo
EU Finds Meta’s ‘Pay or Consent’ Model Violates Digital Markets Act
https://counseo.com
To view or add a comment, sign in
-
🔴 Today, the Commission has informed Meta of its preliminary findings that its “pay or consent” advertising model fails to comply with the Digital Markets Act 👇 📜 Under the DMA, gatekeepers must seek users' consent for combining their personal data between designated core platform services and other services, and if a user refuses such consent, they should have access to a less personalised but equivalent alternative. ℹ In response to regulatory changes in the EU, Meta introduced in November 2023 a binary “pay or consent” offer whereby EU users of Facebook and Instagram have to choose between: 📌 the subscription for a monthly fee to an ads-free version of these social networks or 📌 the free-of-charge access to a version of these social networks with personalised ads. ⛔ The Commission takes the preliminary view that Meta's “pay or consent” advertising model is not compliant with the DMA as it ⬇ 📎 Does not allow users to opt for a service that uses less of their personal data; 📎 Does not allow users to exercise their right to freely consent to the combination of their personal data. To ensure compliance with the DMA, users who do not consent should still get access to an equivalent service that uses less of their personal data, in this case for the personalisation of advertising. 🔍 The Commission will conclude its investigation within 12 months from the opening of proceedings on 25 March 2024. All information ⬇ 🔗 https://europa.eu/!yjjm9k #DigitalMarketsAct #DMA #META #data
To view or add a comment, sign in
-
Meta's "pay or consent" advertising model forcing EU-users of Facebook to pay for an ads-free experience is not compliant with the DMA, according the European Commission. #sustainableEUeconomy #DMA #EU #European #Commission #Meta #Facebook #adsfree #compliance #consumers #social #media
🔴 Today, the Commission has informed Meta of its preliminary findings that its “pay or consent” advertising model fails to comply with the Digital Markets Act 👇 📜 Under the DMA, gatekeepers must seek users' consent for combining their personal data between designated core platform services and other services, and if a user refuses such consent, they should have access to a less personalised but equivalent alternative. ℹ In response to regulatory changes in the EU, Meta introduced in November 2023 a binary “pay or consent” offer whereby EU users of Facebook and Instagram have to choose between: 📌 the subscription for a monthly fee to an ads-free version of these social networks or 📌 the free-of-charge access to a version of these social networks with personalised ads. ⛔ The Commission takes the preliminary view that Meta's “pay or consent” advertising model is not compliant with the DMA as it ⬇ 📎 Does not allow users to opt for a service that uses less of their personal data; 📎 Does not allow users to exercise their right to freely consent to the combination of their personal data. To ensure compliance with the DMA, users who do not consent should still get access to an equivalent service that uses less of their personal data, in this case for the personalisation of advertising. 🔍 The Commission will conclude its investigation within 12 months from the opening of proceedings on 25 March 2024. All information ⬇ 🔗 https://europa.eu/!yjjm9k #DigitalMarketsAct #DMA #META #data
To view or add a comment, sign in
-
Compliance Attorney ★ Competition, anti-corruption, data protection, internal investigations ★ LL.M Global Corporate Compliance at IE Law School
👩🎓This topic provided vibrant discussions and interesting debates during the lectures with my students from EDHEC Business School and the IE Law School. 💡Good to finally read EC's position on Meta's pay-or-consent advertising model.
🔴 Today, the Commission has informed Meta of its preliminary findings that its “pay or consent” advertising model fails to comply with the Digital Markets Act 👇 📜 Under the DMA, gatekeepers must seek users' consent for combining their personal data between designated core platform services and other services, and if a user refuses such consent, they should have access to a less personalised but equivalent alternative. ℹ In response to regulatory changes in the EU, Meta introduced in November 2023 a binary “pay or consent” offer whereby EU users of Facebook and Instagram have to choose between: 📌 the subscription for a monthly fee to an ads-free version of these social networks or 📌 the free-of-charge access to a version of these social networks with personalised ads. ⛔ The Commission takes the preliminary view that Meta's “pay or consent” advertising model is not compliant with the DMA as it ⬇ 📎 Does not allow users to opt for a service that uses less of their personal data; 📎 Does not allow users to exercise their right to freely consent to the combination of their personal data. To ensure compliance with the DMA, users who do not consent should still get access to an equivalent service that uses less of their personal data, in this case for the personalisation of advertising. 🔍 The Commission will conclude its investigation within 12 months from the opening of proceedings on 25 March 2024. All information ⬇ 🔗 https://europa.eu/!yjjm9k #DigitalMarketsAct #DMA #META #data
To view or add a comment, sign in
-
🚫 Meta's pay or consent model fails EU competition rules, Commission finds - TechCrunch Hey everyone, did you hear about the latest news regarding Meta's model? The European Commission found that Meta's "pay or consent" model violated EU competition rules. This model forced users to either agree to targeted advertising or pay for an ad-free experience. This decision could have significant implications for Meta's advertising strategy in the EU. What do you think about this development? #Meta #EUcompetition #TechNews https://ift.tt/Pn8Mj4k
🚫 Meta's pay or consent model fails EU competition rules, Commission finds - TechCrunch Hey everyone, did you hear about the latest news regarding Meta's model? The European Commission found that Meta's "pay or consent" model violated EU competition rules. This model forced users to either agree to targeted advertising or pay for an ad-free experience. This decision could have significant i...
https://techcrunch.com
To view or add a comment, sign in
-
UKI Consulting Head for Manufacturing, Logistics, Energy and Utilities@ Cognizant | IT Leadership | Consulting | Sales Management
Meta’s dis-integration and unbundling for the DMA The Digital Markets Act (DMA) is a European Union regulation that aims to make the digital economy fairer and more contestable. It targets the largest digital platforms operating in the EU, known as “gatekeepers”, and aims to prevent these companies from abusing their market power. Meta, the parent company of Facebook and Instagram, is one of the six companies identified as “gatekeepers” by the EU. To comply with the DMA, Meta will offer users in the EU, EEA, and Switzerland more choices about how they can use its services. These choices include the ability to: > Instagram and Facebook: Continue to connect accounts across these platforms or manage these accounts separately, so that their information is no longer used across accounts. > Messenger, Marketplace and Gaming: Choose between an experience that uses their Facebook information for these services or create separate accounts for these services (with limited features) Meta’s response to the DMA is a significant step towards ensuring a higher degree of competition in European digital markets. As we move forward, it will be interesting to see how other “gatekeepers” respond to the DMA and what impact this will have on the digital economy in Europe. #platformeconomy #regulatorycompliance #privacybydesign https://lnkd.in/e5TnRtqM
Offering People More Choice on How They Can Use Our Services in the EU | Meta
https://about.fb.com
To view or add a comment, sign in
27,655 followers
SVP, Head of Office @ CCIA Europe
3wThis kind of public conflict seeking announcement on something almost a year away is unhelpful, even if catchy. It makes the entire DMA process more difficult for all the companies (both gatekeepers and access seekers) who are working on an ongoing basis on some of the most complex and technical compliance issues Europe has ever had, coordinating so well with the phenomenal Commission DMA teams. It also ignores the role that tensions with GDPR play in these discussions.