Didomi’s Post

View organization page for Didomi, graphic

13,211 followers

The average consent rate in Spain went from 89.8% in December 2023 to 84.8% in January 2024, a 5% drop following new updates from the country's data protection authority, the AEPD. But the data tells a bigger story 📈 The AEPD's new guidelines introduced stronger requirements for consent collection, including the obligation to include a "Reject" button in the first layer of the consent banner. While the AEPD's new guidelines may have initially impacted organizations' consent rates, they have also led to a positive outcome. Our dataset shows a significant decrease in the percentage of banners with no option to refuse consent, from 39% to only 10% between December 2023 and March 2024, indicating an increase in the adoption of privacy best practices. Our Country Manager in Iberia/LATAM, Sergio G., has been able to witness this phenomenon with his team on the ground: "Our team at Didomi has seen the profound change driven by the latest guidelines from the AEPD on the Spanish market firsthand. Regulatory changes have the potential to have an impact almost overnight on organizations' and publishers' business models" After offering an overview of consent collection in Europe in our comprehensive data privacy benchmark (downloadable here: https://lnkd.in/eHvJSUSY) earlier this year, we're happy to share more detailed, country-specific observations on Spain: 📊 Consent rate per industry and device 👌 Best consent banner format 📈 Paywall performance Read the full study below, or head to our website to download the high-resolution PDF (no email required): https://lnkd.in/ea_i9kip #Spain #DataPrivacy #Consent

To view or add a comment, sign in

Explore topics