Diana Haussling’s Post

An important article from the MIT Sloan School of Management (updated in May 2023) found that #digitalmarketing requires #data and #analytics to attract and retain customers. It needs a unique mix of data scientists and creative marketers. #Socialmedia continues to play a crucial role in marketing due to social proof's impact on consumer decisions. A WeChat study found that social proof in ads significantly increased click-through rates, with Heineken seeing a 271% increase and Disney a 21% increase. Read more here: Mitra Creative https://bit.ly/3o4JVus

Of course we do. That’s why a lot of talent leave the big groups and set up an Independent. You’ll find proper planning & buying in here and the capability to coordinate full service creative should any client want it. It’s not difficult. I’d go further if I could and bring the lot back together again. BBH, WCRS …to name a couple; in their day ingeniously brilliant - all sat harmoniously together at the top table with clients as Mark Palmer writes so eloquently about in a recent post. Clients need experienced media and creative craftsmen in a disintegrated sea of brands to produce brilliant memorable content across channels.

“It’s time we brought back the media planner-buyer” Joint Chief Strategy Officer at VCCP Media, Steve Taylor, shared his opinions on how the relationship between agencies and clients can become more collaborative with The Media Leader. Steve highlights some of the potential issues with agency-client relationships suggesting they want to gain an ally that can have conversations with “sound strategic advice and alignment on what to do based on data, facts, insight, experience-led expectations around media performance and a broad knowledge of marketing.” As AI becomes an integral part of agencies, Steve views this as an opportunity to enhance client service: “It’s time to bring back the generalist to properly serve clients as AI streamlines previously labour-intensive processes.” The solution to better relationships? Bringing buying and planning back together. For more insights, click here:  https://lnkd.in/dRDsZM44

Over the past six months, I've had the privilege of doing market research with some of the smartest and most forward-thinking marketers who are driving success at household brands. Let me share with you some of the consistent patterns I've observed: In the ever-evolving digital landscape, where advertising budgets yield diminishing returns, and audience attention spans continue to shrink: + converting an unengaged community into dedicated followers is a challenging task. + the learning curve associated with products and services often discourages potential audiences from transitioning from followers to customers. + the limited data offered by Meta fails to meet your comprehensive requirements, impeding the ability to truly understand audience's needs. HOWEVER, what stands out across the board is that even the most innovative data-driven brand marketers encounter limitations due to outdated marketing principles upheld by executives. So, what keeps me awake at night as I process all this data? How can Huxly help marketers positively impact their brand's bottom line? How can we help simultaneously nurture brand’s communities, provide entertaining content, engage with the audience at every touchpoint along the buyer's journey, and cultivate authentic relationships? Mia and I have devoted an entire decade to preparing for this moment. (https://rebrand.ly/07st6nv)

Power to the Mighty Middle!!! "Designed from the ground up to give mid-sized agencies and brands the same kind of data, audience modeling, trade area development, optimization, and media execution capabilities that historically have only been available to much larger organizations."

Today's media landscape is more complex and fragmented than ever. In this arena, data-driven decision making is no longer a "nice-to-have," it's a downright advertising imperative. - Platforms are different: Each advertising platform has its own behavior. What works on one may not work on another. It's a game of chess, and data is your intel. - Audience insight: The more you understand about your audience, the better your performance. Data equips you to tailor messages that resonate deeply. While we're excited by the promises of innovative ad tech, we must also accept the challenges. It's easier said than done to sift through petabytes of data and extract actionable insights. Yet, that's where the golden opportunities hide. Harnessing the power of data allows marketers to: ✔️ Create more effective campaigns ✔️ Reduce ad waste ✔️ Develop stronger relationships with consumers In the end, it's about creating advertising that is relevant and valuable – not disruptive. To achieve this, we need to adopt a mindset shift: Data isn't merely numbers; it's an intimate understanding of your consumers. Embrace data-driven decision making in your cross-platform advertising strategy. Your brand, your audience, and your ROI will thank you for it. Remember, the power of data is not in its volume; it's in how you use it! #Advertising #DataDrivenMarketing #CrossPlatform

Harnessing the Power of Data in Modern Marketing In today's digital age, data-driven marketing has become essential for businesses aiming to stay competitive. By leveraging customer insights, companies can tailor their strategies to meet the unique needs of their target audience. Advanced analytics enable marketers to predict trends, personalize content, and optimize campaigns for better ROI. Moreover, understanding consumer behavior through data helps in creating more engaging and relevant experiences. This not only boosts customer satisfaction but also fosters brand loyalty. As privacy concerns grow, it is crucial for marketers to use data responsibly, ensuring transparency and building trust with their audience. Incorporating data into your marketing strategy isn't just an option—it's a necessity. The ability to make informed decisions based on real-time information can set your brand apart in a crowded marketplace. Embrace the power of data to drive innovation and achieve sustainable growth.

🚀 Excited to share some insights on marketing strategies that are making waves! 💡 In today's rapidly evolving digital landscape, staying ahead in marketing is all about embracing innovation and creativity. Here are a few key trends I've been exploring: Personalization at Scale: Tailoring content and messaging to individual preferences drives deeper connections with audiences. Video Marketing Domination: From short-form stories to long-form content, video continues to captivate and engage audiences across platforms. Data-Driven Decision Making: Leveraging data analytics and AI to glean actionable insights and optimize campaigns for maximum impact. Social Commerce Revolution: The intersection of social media and e-commerce is reshaping the shopping experience, offering new opportunities for brands to connect with consumers. Sustainability and Purpose-Driven Marketing: Consumers increasingly align with brands that demonstrate a commitment to social and environmental causes. What marketing trends have you been exploring lately? Let's spark a conversation and share insights! #MarketingTrends #Innovation #DigitalMarketing

An interesting read: With audiences rapidly fragmenting across the media landscape, it’s essential for marketers to focus on innovative new strategies that will create real value for customers and drive growth. This type of big-picture thinking is something AI simply can’t do. https://lnkd.in/gaBxzSWJ #marketingstrategy #aichallenges #marketinganalytics

🌟 Embracing Change: Navigating the Evolving Landscape of Marketing 🌟 In today's fast-paced world, marketing is constantly evolving, presenting new challenges and opportunities for professionals in the field. As we delve into the realms of digital transformation and shifting consumer behaviors, it's imperative for us to adapt, innovate, and stay ahead of the curve. 🔍 Data as the North Star: Harnessing the power of data analytics has become the cornerstone of modern marketing strategies. By delving deep into customer insights, preferences, and behaviors, we uncover valuable nuggets of information that pave the way for personalized, targeted campaigns that resonate with our audience on a profound level. 💡 Creativity Unleashed: While data provides us with a roadmap, it's our creativity that breathes life into our campaigns. The fusion of analytical rigor with imaginative storytelling enables us to craft compelling narratives that captivate and engage our audience, fostering connections that transcend mere transactions. 🚀 Seizing the Digital Realm: The digital landscape offers a myriad of channels and touchpoints for us to explore. From social media platforms to influencer partnerships, the possibilities are endless. By embracing digital technologies and staying attuned to emerging trends, we position ourselves to reach our audience where they are, delivering messages that resonate and drive action. 👥 Building Authentic Connections: Amidst the technological advancements and data-driven strategies, let's not forget the human element at the core of marketing. Authenticity, empathy, and sincerity are the pillars on which enduring relationships are forged. By listening to our audience, understanding their needs, and delivering value beyond expectations, we cultivate trust and loyalty that stand the test of time. As we navigate the ever-changing landscape of marketing, let's embrace change as an opportunity for growth, learning, and innovation. Together, let's chart a course towards a future where creativity, data, and human connection converge to create unforgettable experiences for our audience. #MarketingTransformation #DigitalInnovation #DataDrivenStrategies I invite you to share your thoughts and experiences in the comments below. How are you navigating the evolving landscape of marketing in the digital age? Let's connect, inspire, and empower each other as we embark on this transformative journey together. 🌟 --- Total characters: 2,512.