Devin Holmes’ Post

Exciting news from HubSpot 🎉 for all my healthcare clients, colleagues and friends who were waiting for HIPAA support...check out this huge announcement: https://hubs.ly/Q02ztGwh0 #HIPAA #Healthcare #HubSpot #HIPAACompliant #DataSecurity #TrustandSafety 🛡️🔒

Because we work with healthcare organizations, the first question I ever asked at a HubSpot Partner Day was "Will HubSpot ever be HIPAA compliant?" (This was about seven years ago.) The answer was pretty frank. "It's not on the roadmap." Like with all things HubSpot, one just has to be patient. While not technically there yet, it can now be accomplished. As a practical matter, two things have occurred to make this a reality. One is the advancements among EHR systems to allow for better integrations. The other is the ability to encrypt information in HubSpot. I asked Zachary Lyons and Kevin Campbell from Hypha HubSpot Development to explain how it works: "When it comes to HIPAA compliance, integrating systems with HubSpot can be tricky. However, by leveraging HubSpot's UI extensions, users can create custom data cards that can create a quick and easy link to that data and external systems. These extensions act as a direct bridge between HubSpot and your external tools. Want to see a client's health information? Not a problem! By leveraging these tools, companies can stay 100% HIPAA compliant, while also empowering teams with the data that they need in order to be successful with the HubSpot tools." In many ways this is an optimal arrangement. SaaS platforms and CRMs like HubSpot and others are meant for multiple scenarios/industries. Today, 96% of hospitals and 80% of physician practices have adopted EHR systems to manage Personally Identifiable Information (PII) and Protected Health Information (PHI). This is one of those instances where proprietary compliance solutions are the best option as the source of truth for patient data. But using EHRs for front office usage like marketing, scheduling, tasks, reminders, follow ups, etc. can be frustrating. So the best of both worlds is to have a powerful front end system like HubSpot tied into your compliance system. That way you can protect patients and respect privacy while optimizing your business operations. #HIPAAcompliance #HealthcareMarketing #HealthcareManagement #HubSpot #HubSpotIntegration

In the healthcare industry, it’s common to have multiple platforms for digital communications. Consider using a combination of digital platforms to gain a competitive advantage and ensure you are HIPAA compliant. Learn more in our recent blog post "Quick Guide For HIPAA Compliance While Using HubSpot": https://hubs.ly/Q020Dsmz0 #Healthcare #HealthcareSystems #SystemIntegration #HubSpot

🚀 Announcing: HIPAA Compliance Now Possible with HubSpot! 🚀 📊 Enhancing Patient Experiences with HIPAA Compliance! The healthcare industry is evolving, and so are patient expectations. Providers now have the tools to offer personalized patient experiences, thanks to HubSpot's HIPAA-compliant features. Why This Matters: 🔒 Secure Patient Data: With the ability to store and manage sensitive patient data securely, healthcare providers can now ensure compliance without compromising on the quality of care and engagement. 🎯 Improved Patient Retention: Customized patient engagement strategies, based on securely stored patient data, help increase appointment rates and enhance overall patient satisfaction. Industry Impact: Healthcare organizations are prioritizing the customization of patient experiences to drive practice growth and retention. HIPAA-compliant tools and processes are essential for balancing marketing efforts with privacy requirements, ensuring sensitive data is handled with the utmost care. A Word from the Experts: Andrew Pitre, EVP of Product at HubSpot, highlights, "Storing sensitive data in HubSpot has been the top customer request across industries. This update not only strengthens the Smart CRM as the single source of truth for customer data, but it also eliminates the need for piecing together multiple solutions for a unified view of the customer." Curious to see if HubSpot is a good fit for your healthcare organization? Let's chat 👉 https://lnkd.in/eA6w2_WE #Healthcare #HubSpot #HIPAA #PatientEngagement #DataSecurity #CRM #MarketingAutomation #TechInnovation #PatientCare

Perhaps the most GAME-CHANGING HubSpot update of all time: HIPAA Compliance is HERE!!! 🙀 💉 🛠️ What Is It? Organizations that are HIPAA covered entities or business associates can now store personal, protected health information (PHI) in HubSpot and operate their portal in compliance with HIPAA regulations. This update supports the secure handling of sensitive health information within HubSpot. 💼 Why Does It Matter? HubSpot is an uber-powerful platform, however the inability to store sensitive health data has made it a non-starter for many healthcare organizations. With this update, HubSpot has equipped itself with the tools and infrastructure needed to securely store and manage HIPAA data. HUGE win for healthcare companies. Enterprise customers can now: Track their contacts' lifecycle Group contacts efficiently Automate business processes Gain a comprehensive view of their contacts 🚀 How Does It Work? 1️⃣ Enable storing sensitive data in HubSpot, specifying HIPAA data. 2️⃣ Agree to HubSpot's Sensitive Data Terms and the Business Associate Agreement (BAA). 3️⃣ Create custom properties marked as sensitive for storing health information. 4️⃣ Use these properties for data import, CRM updates, lists, workflows, and certain reports. Note: These properties cannot be used for personalization tokens, sync into Sandboxes, or train ML models. Customers can also upload sensitive CRM attachments manually on CRM Records, via Notes, Email, Forms, and Sensitive File Properties. 👥 Who Gets It? Any Enterprise-Level Subscription 📖 You can learn more about this update at the KB article here - https://lnkd.in/euX6Ra_K This is a crazy update. #hubspot #hubspotupdates #hubspothipaa #revops #hipaacompliant

Are you a healthcare institution struggling to connect your patient intake processes to Salesforce? Check out this mind-blowing use case to see how Titan helped one medical institution automate patient intake forms at speed and scale using zero code. Thanks to Automation Champion for featuring us! Have a tough healthcare use case you want to solve? Book a call for a no-code Salesforce solution: https://lnkd.in/dkYMCUMZ Rakesh Gupta #Salesforce #SalesforceHealthCloud #HealthcareCRM #PatientEngagement #DigitalHealth #HealthcareTechnology #MedicalDataManagement #HealthcareInnovation

How Salesforce is Taking Healthcare to the Next Level

The Sauce Marketing Launches Lead Apex - Compliance Pro: Revolutionizing HIPAA Compliant Healthcare Solutions In today's digital healthcare landscape, maintaining HIPAA compliance while delivering exceptional patient care is crucial. That's why we're excited to introduce Lead Apex - Compliance Pro, our comprehensive package designed specifically for healthcare providers and organizations. Key Features: ✔️HIPAA compliant CRM system ✔️Secure, compliant website and patient forms ✔️Protected information handling processes Lead Apex - Compliance Pro empowers you to: 🔹Manage patient relationships securely 🔹Collect and store data with confidence 🔹Streamline operations while maintaining compliance 🔹Enhance patient care without compromising privacy But that's not all—we also offer custom development of HIPAA compliant internal tools tailored to your unique needs. Ready to transform your healthcare technology infrastructure? Contact us today for a personalized demo of Lead Apex - Compliance Pro. #HealthcareTechnology #HIPAACompliance #PatientCareInnovation #HealthcareIT #DataSecurity

We are thrilled to announce Predixion Insights™ is now available on Salesforce AppExchange 🚨🏆   Sudheen (Sudheendra) Kumar, Health Chain CEO said, “Many Medicare plans haven’t been able to increase conversion rates and expand their presence in the Medicare space because they are unable to unlock the insights necessary to develop optimized member acquisition and engagement strategies. Predixion Insights is a scalable, low cost tool that puts the power of artificial intelligence directly in the hands of Sales and Marketing Teams.”   Watch this space to learn more about the exciting features Predixion Insights brings to the table to deliver AI-driven member acquisition and experience strategies.    Read more about this in our press release - https://lnkd.in/g3ArBdni #healthchain #predixioninsights #salesforce #appexchange #memberacquisition #medicare #payers #memberexperience