Making health more accessible & affordable | Content, Marketing, & AI FTW | Founded Ness + Greatist
GLP-1 diet foods will be the next big craze in consumer packaged goods. More people are taking GLP-1s today than were on the keto diet at its peak! This trend’s actively affecting every industry… and whenever there’s a new food/diet trend, CPG is waiting to pounce on the interest. Since you’re not very hungry on GLP-1s and get full fast, it’s easy to pitch a snack designed to complement an otherwise imperfect, limited diet. Some may genuinely help... but obviously most will be utter bullshit. Yes, it’s always better for everyone to get nutrients from actual food. But now’s the time to get into this space before it’s everywhere at the next Expo East/West.
Jesse Levey
3w
Definitely agree on this. Incredible opportunity but have to be careful to make sure we look for the legit, high quality products. Any advice on how to tell the gems from the BS?
Yes! And…. Certain plant based foods with inulin stimulate GLP-1 receptors as they feed the microbes that produce butyrate leading to a natural GLP effect.
Karine Hsu
3w
yess i thought this was fascinating too https://www.cnbc.com/2024/05/21/nestle-to-launch-vital-pursuit-frozen-food-for-glp-1-users.html
Already started to see soooo much of this in marketing- it’ll be interesting to see if there’s any regulation put up around it
“GLP-1 diet foods” oh, my. Working with early GLP-1 inhibitor providers on personalized nutrition programs, I discovered malnutrition was the challenge to be met.
Making health more accessible & affordable | Content, Marketing, & AI FTW | Founded Ness + Greatist
3wA recent example I like: Elo Health's GLP-1 "muscle retention protein formula" powder with fiber, probiotics, and electrolytes. (Disclaimer: I'm an advisor.) https://www.elo.health/elo-glp-1/ Any others y'all have seen?