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The RealReal opened a pop-up on NYC’s Canal Street on Thursday stocked with 35 styles of luxury handbags, but none of them are for sale. The reason: They’re all fake. Rather than a store, the pop-up is actually an installation. The RealReal partnered with creative agency Mythology to create what is essentially a fake storefront showcasing fake bags. The RealReal is classifying the effort as a marketing investment. The idea is to educate consumers on the difference between real and fake bags, to help them spot the difference, and to showcase The Real Real’s dedication to authenticity. In this piece by Danny Parisi, we speak to Rati Sahi Levesque, Kristen Naiman, and Ben Hemminger of FASHIONPHILE.

🌟 New Beginnings: The Tale of Our T-Shirt Brand Launch 🌟 Hello, LinkedIn family! 🌍 I hope this post finds you well. Today, I'm thrilled to share a story with you—a story of passion, creativity, and ambition. Chapter 1: The Dream 🌈 Once upon a time, we had a dream. We saw people of all shapes, sizes, and colors wearing something that expressed their individuality yet united them in a common thread—literally. We knew right then that we had to create something spectacular. Chapter 2: The Blueprint 📝 Armed with a dream, we sketched, we stitched, and we sourced. We wanted our T-shirts to be more than just cloth and thread; we wanted them to be sustainable, soft, and a canvas for self-expression. After countless revisions and sleepless nights, we arrived at our final designs. Chapter 3: The Journey 🚀 Finding the right partners was like finding the missing pieces of a puzzle. From eco-friendly fabric suppliers to ethical manufacturers, we were on a quest to align our brand with values that mattered the most to us. Chapter 4: The Reveal 🎉 Today, we are ecstatic to announce the official launch of [Your Brand Name], a line of T-shirts designed to reflect your uniqueness and foster community. We offer sizes for everyone and designs that range from minimalist to eye-catching. Every shirt tells a story, and we can't wait for you to be a part of ours. Chapter 5: The Invitation 💌 We invite you to visit our page https://www.instagram.com and explore the range we have to offer. And because you're all so special to us, use the code LAUNCH10 to receive a 10% discount on your first purchase! So, are you ready to be a part of our story? #NewBeginnings #TShirtBrand #SustainableFashion #Innovation #CommunityBuilding Thank you for being a part of this journey. We can't wait to hear your thoughts and see you rocking [Your Brand Name]! 🙌 Stay creative, stay inspired, and most importantly, stay YOU! Best, Co-founder, #Fashion #LaunchingSoon #BeAPartOfOurStory

Designer of the Year: A Nod to Innovation in Fashion Hangurs here, bringing you the latest scoop from The Fashion Awards 2023. Picture this: a night where the stars align, not just in the sky, but on the red carpet, celebrating the crème de la crème of the fashion world. And guess who stole the spotlight? Jonathan Anderson, crowned as the Designer of the Year! Now, let's talk numbers, because in fashion, every stitch counts. Anderson, the creative genius behind JW Anderson and Loewe, has been turning heads with his innovative designs. Did you know that under his creative direction, Loewe saw a significant boost in sales, with a reported 24% increase in 2019 alone? That's the power of blending art with apparel. But what does this mean for us at Hangurs, and more importantly, for you, our fabulous community? Well, it's all about inspiration. Anderson's win is a testament to pushing boundaries and reimagining what fashion can be – something we're all about. We believe in making high fashion accessible, and with our fashion rentals marketplace app, you can rock runway-ready looks right here in Los Angeles without breaking the bank. Understanding the pulse of fashion is key, and that's why we're committed to keeping you in the loop. From the latest trends to industry shake-ups, Hangurs is here to dish out everything you need to know. So, if you're looking to strut in style and stay informed, you're in the right place. Want to keep your finger on the fashion world's pulse? Follow us here at Hangurs. We're not just a marketplace; we're a community that celebrates style, innovation, and the movers and shakers who make it all happen. Stay chic, stay savvy, and stay tuned for more fashion insights that'll keep you ahead of the curve. #fashionnews #HangursInsights #designeroftheyear #currentevents

Mospoke, a small leather goods company, excels in #ContentMarketing, outperforming many larger #fashion houses. Their high production value videos, beautifully shot and cinematically tied with music, detail the #craftsmanship behind their #leatherwallets. These videos create a perception of #luxury, suggesting product prices upwards of $500, while the actual range is $75 to $150. Despite the time-consuming nature of these shoots, the payoff is evident in the content's reach and the trust it builds in the product‘s quality. Brands focusing on quality and craftsmanship should study Mospoke's approach to highlighting their #DigitalMarketing processes. See more at https://lnkd.in/eeQawuXA

Ideas from Fashion Trade Shows: Five Exhibit Style Touches: When Informa Market’s MAGIC, Project and Sourcing at MAGIC apparel trade shows come to Las Vegas, it’s all senses, all the time. Djs are spinning records in the hallways and in the lounge areas. Scents that remind you of a vacation (and a little holiday romance?) fill the air. The bubbly is flowing only to be punctuated by shots of […] The post Ideas from Fashion Trade Shows: Five Exhibit Style Touches appeared first on Event Marketer.

What could your creative workflow look like with Enstyle? → Begin with inspiration. From the fashion runways of Paris, London and New York to global cultural shifts, Enstyle monitors over 5,000 trends in real-time, offering you a comprehensive view and the ability to dive into specifics. Whether skirts by length, pants by shape, tops by neckline or other design features, discover trend signals for each product category. → Next, assess the market. By tracking over 100 designers' assortment and pricing changes, Enstyle pinpoints commercial opportunities with line plan recommendations. → Finally, validate your ideas with consumer data. How is the demand for faux leather pants changing? Which colours do consumers prefer? Are skinny jeans having a comeback? Enstyle provides insights on consumer interest signals and long-term trend forces, helping you design in line with consumer desires. To be the first to access our product, sign up now: → https://lnkd.in/d9gKUA2W #Enstyle #cocreativefashion #aiinfashion

Still Here is in growth mode, having doubled its revenue this year, which can be owed, in part, to organic #virality striking twice: Its Cool Jean style became a cult favorite, with consecutive restocks rapidly selling out. Meanwhile, its logoed hat became a #Swiftie uniform staple at a time when, it seems, everyone is a #TaylorSwift fan. In this piece by Jill Manoff, we speak to Maurice Mosseri, and Sonia Mosseri.

Yo, what's up fam? Just wanted to drop some knowledge on y'all about this sick W Logo Wu Tang Clan shirt I recently copped from Shibtee Clothing. If you're a fan of hip-hop and streetwear, this is a must-have piece for your wardrobe. Now, let's talk about the design. The iconic W logo represents one of the most influential and legendary rap groups of all time, the Wu Tang Clan. This logo holds so much history and significance within the hip-hop community. It's instantly recognizable and carries a sense of power, strength, and unity. Rocking this shirt is like wearing a badge of honor, showing your love and respect for the Wu Tang legacy. But it's not just about the logo, y'all. The quality of the shirt itself is top-notch. Shibtee Clothing knows what's up when it comes to streetwear. The fabric is super soft and comfortable, making it perfect for everyday wear. The fit is on point too, not too baggy or tight, just - h4kqop7foz - https://lnkd.in/gB4fgCYS

Fast fashion brands like H&M continue to assert their dominance by collaborating with high-end fashion brands in order to increase their global influence, expand their consumer base, and generate revenue. Coming up next, the H&M x Rabanne collection is set to launch globally in select stores and on hm.com on November 9, 2023. It will feature both: fashion pieces and a home collection. The collaboration was announced during Paris Fashion Week with a star-studded party. The designs are a great representaion of the house's recognizable opulent core elements: paillettes, shimmer, gold and silver tones. The fashion pieces range in price from $129 to $749 and the home items from $20 to $589 for home. So far some of the emost notable collections HM created with KARL LAGERFELD Versace Balmain just to name a few really elevated the brand's impact on a global scale. And the rise of digital platforms and influencer marketing will continue to amplify the brand message into the world and its revenue growth. Strategis partnerships contiue to remain a driving force. #fastfashion #HM #strategicparnerships #brandstrategy #globalbrands #revenuegrowth #influencermarketing #consumerinsights #fashionbusiness #digital #socialmedia #homecollection

🔥 Yo fam, let's talk streetwear vibes real quick! 🔥 When it comes to crafting those fire garments, it's all about those details, am I right? And lemme put you onto why embroidery is straight-up king when it comes to reppin' your business. 👕 Imagine rockin' those sick hoodies, tees, and caps, each one tellin' your brand's story loud and clear. 🌟 With embroidery, your logo's poppin' like nobody's business, givin' your gear that extra edge and street cred. It's more than just a stitch – it's a statement. 🔝 We talkin' durability, we talkin' quality – embroidery brings that heat and stands the test of time. 💪 Whether you're hustlin' on the streets or bossin' up at events, your brand stays fresh and fly, makin' waves wherever you go. 💼 So why settle for basic when you can level up with embroidery? Elevate your brand game, stand out from the crowd, and let your streetwear do the talkin'. 💥 Let's stitch your story and make those streets yours. Slide into my DMs, let's make your brand shine! 🚀 #StreetwearBoss #EmbroideryGameOnPoint #BrandSwag #LetsMakeMoves