Denise Incandela’s Post

As a cohort, Gen Z spends far less on fashion than older peers. So why do retailers obsess over them? The answer is that they’re the consumers of the future. As the youngest members of the generation enter the workforce and as older members advance in their careers, their future fashion spending will grow rapidly. Retailers want a slice of that, and if they don’t act now, they run the risk of loyalty being attached to competitors. For Walmart there is an additional reason: the retailer has traditionally been poor at courting younger shoppers. So, this is a huge growth opportunity, that the retail giant is keen to exploit. This includes in fashion with the retooling of the private label No Boundaries brand. And, apparently, the new generation is noticing both the updated styling and the keen price points. There may be some perception issues in terms of linking Walmart with fashion, but the retailer is working hard to overcome them. All of this is part of a much wider effort by Walmart to ensure its continued relevance and success. It might be the biggest retailer in the world, but Walmart is still humble: it learns, adapts and innovates like a much younger company. I chatted more with AP News about the latest shifts in Walmart’s fashion offer. Link to article in the comments. #retail #retailnews #fashion #apparel #brands #clothing #GenZ

I'm intrigued by Walmart's latest move to relaunch its apparel brand, targeting the elusive Gen Z demographic through its "No Boundaries" label. This strategic pivot acknowledges the shift in retail, where fashion-conscious consumers increasingly demand sustainable, inclusive, and digitally-native experiences. Walmart aims to resonate with younger shoppers who prioritize individuality and self-expression by revamping its brand identity and product lines. The "No Boundaries" label promises to deliver on-trend, gender-neutral apparel that breaks free from traditional fashion norms. Will this bold move pay off for the retail giant? Only time will tell, but one thing is certain - Walmart is betting big on the future of fashion, and I'm excited to see how this plays out! #Walmart #NoBoundaries #GenZ #Fashion #Retail #MarketingStrategy

Walmart is undergoing a major makeover. The company is dedicating more than $9 billion to modernize a third of its 4,500 U.S stores to boost sales on non-essential items. ➡ The discount retailer unveiled its first 117 stores this week, which included better lighting, clearer signage, "dollar shops" for affordable seasonal items and "touch-and-feel" displays. While Walmart has been outperforming its competitors on groceries, sales of non-grocery items have seen a decline post-pandemic: (https://lnkd.in/gkGfpB8j) 🛒 Comment below: How important are aesthetics and visuals to your in-store shopping experience? #ConsumerSpending #ShoppingTrends #RetailNews

DMart was in only 4 states till 2014 to crazy growth with this strategy Both started around 2002, but From 2002 to 2012: DMart grew to just 12 stores compare 260 of Big Bazaar They perfected their model in those 10 years. How did this happen? 1]. Store-Ownership Model: DMart adopted a store-ownership model. DMart’s rental costs are only 0.2% of total sales compared to 8% for Big Bazaar. 2]. Focused Product Range: DMart stays away from categories like fashion, high-end electronics, and other accessories. This focus helped them streamline operations and control costs. #BusinessStrategy #BusinessGrowth

Kohl's recently announced a strategic partnership with Babies R Us to open shop-in-shops within Kohl's stores. This move aims to attract new customer segments, enhance the in-store experience, and increase foot traffic. However, with customer traffic down and stores struggling to define their identity, it's uncertain whether this partnership will be enough to turn things around. While leveraging the strength of the Babies "R" Us brand might help, the success of this initiative will depend on how well Kohl's can execute the integration and improve the overall shopping experience. This strategy could either be a step towards revitalization or just another attempt to stay afloat in a challenging retail environment. Time will tell if these partnerships can truly improve Kohl's business or if they are grasping to find their identity. Kohl's seems to be following their success with SEPHORA shop within shops but its unclear if that strategy is driving the brand for success! #StrategicPartnerships #CustomerExperience #RetailStrategy #ShopInShop #RetailRevival #Kohls #BabiesRUs

It probably comes as no surprise to anyone that HBC, through its Saks subsidiary, is purchasing Neiman Marcus. The combination of these legacy luxury department stores makes sense. The interesting wrinkle in the transaction is that Amazon is an investor in this venture. I guess this means that true omnichannel distribution is in the future for the combined Saks/Neiman Marcus company. It'll be interesting to see how this plays out for Amazon. As you may recall, Walmart had gone through a brand buying binge (Bonobos, ModCloth, Eloquii, etc) a few years ago and has since started divesting itself of these brands. The difference may be that Amazon is acting with a true clothing retail operator as a partner while Walmart sought to do it on its own. #TheRetailLawyer #HudsonBayCompany #Saks #Amazon #NeimanMarcus #retailevolution #omnichannel #attorneyadvertisement https://lnkd.in/eMTDuyaX

I recently visited a friend who owns a boutique near Aldi UK . As we started talking, she shared an incredible shopping experience she had in San Francisco. Upon entering a store there, she was greeted by a world without cash registers or lines. Instead, smart mirrors suggested outfits based on her preferences and offered virtual try-ons. When she picked up a pair of jeans, a display updated in real-time with product information and customer reviews, even suggesting a matching shirt. "It felt like the store was having a conversation with me," she said, her voice filled with excitement and surprise. This aligns with a report by MarketsandMarkets™, which projects the global smart mirror market size to reach USD 5.9 billion by 2027, growing at a CAGR of 16.8% during the forecast period. The increasing adoption of advanced smart mirrors in various sectors, especially automotive and retail, is a significant driver of this growth. So, I'm curious, would like tech suggesting your new dress? #RetailInnovation #FutureOfRetail #ShoppingExperience Video credit: YouTube

Are the end of free returns here?! 😱 Recently, companies including Zara (Inditex), H&M, and UNIQLO have revamped their return policies in the UK. This includes a nominal charge to process returns. As an advocate for sustainability, I believe there's a silver lining here! 🌍💚 The surge in CO2 emissions from returned goods has risen over the years. From an environmental standpoint, these changes could prove beneficial. 🌿🌞 Personally, I tend to lean towards e-commerce retailers with nearby brick-and-mortar locations. Why? Because if something doesn't fit, it's so much more convenient to pop over and make a return or exchange. 🏬👗 Kudos to Amazon for making in-person returns easier, teaming up with Kohl's and accepting returns at Whole Foods! 🙌 Now, I'm curious: Do you think the end of free returns is upon us, or will it still be "monetarily free" but potentially take more time out of our day to return products? 🤔 Let's chat in the comments! 💬 #RetailTrends #Sustainability #CX #ShoppingChanges #ConsumerBehavior #Eretail #Retail #Ecommerce #DTC #BrickandMortar

Retail Today / Retail Renaissance: Target “The New Modern Department Store” Target announces their third quarter earnings, soft sales -4.9%, nice margin improvement and expenses controlled. Wall Street loves it, a big jump in share price this week. Now what? Finally Target is talking about “VALUE” and “AFFORDABILITY”. It took long enough, now use your strengths to give customers the Target difference. Merchandising: Your private label approach is huge, capturing that suburban shopper. Good & Gather produces multi-billion dollars in your own brand. Partnerships: Targets sweet spot from Disney, Apple, Starbucks, Fashion Designers, Levi, Ulta Beauty, etc… Now the brilliant move with Kendra Scott. CEO Cornell projects a $100 billion sales year in 2023. Where’s the opportunities? Improve your in-stock position at store level, you might close that sales shortfall. Operationally, get your in-stock replenishment done prior to opening. #retail #target #brand #merchandising #saleseffectiveness #value #affordability #retailtrends #retailstrategy #retailexperience #brandexperience #brickandmortar #ecommerce #customerexperience #partnerships #visualmerchandising #disney #apple #starbucks #levi #ultabeauty #walmart

Target’s new favorite buzzword is ‘value’ “easy to understand value message” customers will see thousands of gift ideas under $25, store displays that highlight affordability and low-priced Thanksgiving ingredients : discounter will do it with a Target twist : will try to stand out with its exclusive brands and fresh items, such as a new line of jewelry from Kendra Scott “If there’s one thing that we’ve seen, is in an environment where people are making choices and they might have constraints with their budget, the motivation to buy is really ‘Is this going to add value to my life? Is this something intriguing and feels relevant or fashion forward or is really for me?’” Walmart more of a competitive threat for Target and other rivals especially during an inflationary period. Walmart has used its grocery department to attract a growing number of higher-income shoppers. It has debuted a sleeker store design, which it’s rolling out to more locations. And it is adding popular and upscale brands through its third-party marketplace